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I am an experienced social media strategist passionate about driving community engagement, audience growth, and brand visibility across platforms like Instagram and Facebook. I specialize in crafting data-driven campaigns and short-form video content strategies that resonate deeply with audiences while optimizing performance and leveraging trending content. I excel at using analytics and insights to refine strategies, collaborating cross-functionally to execute impactful initiatives, and staying ahead of emerging trends to ensure sustained digital success. I bring creativity, strategic thinking, and a collaborative spirit to every project I undertake.…I am an experienced social media strategist passionate about driving community engagement, audience growth, and brand visibility across platforms like Instagram and Facebook. I specialize in crafting data-driven campaigns and short-form video content strategies that resonate deeply with audiences while optimizing performance and leveraging trending content. I excel at using analytics and insights to refine strategies, collaborating cross-functionally to execute impactful initiatives, and staying ahead of emerging trends to ensure sustained digital success. I bring creativity, strategic thinking, and a collaborative spirit to every project I undertake.

Sonya Simpkins

Social Media Manager, Community Manager, Content Creator, +2

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I am an experienced social media strategist passionate about driving community engagement, audience growth, and brand visibility across platforms like Instagram and Facebook. I specialize in crafting data-driven campaigns and short-form video content strategies that resonate deeply with audiences while optimizing performance and leveraging trending content. I excel at using analytics and insights to refine strategies, collaborating cross-functionally to execute impactful initiatives, and staying ahead of emerging trends to ensure sustained digital success. I bring creativity, strategic thinking, and a collaborative spirit to every project I undertake.…I am an experienced social media strategist passionate about driving community engagement, audience growth, and brand visibility across platforms like Instagram and Facebook. I specialize in crafting data-driven campaigns and short-form video content strategies that resonate deeply with audiences while optimizing performance and leveraging trending content. I excel at using analytics and insights to refine strategies, collaborating cross-functionally to execute impactful initiatives, and staying ahead of emerging trends to ensure sustained digital success. I bring creativity, strategic thinking, and a collaborative spirit to every project I undertake.

Available to hire

I am an experienced social media strategist passionate about driving community engagement, audience growth, and brand visibility across platforms like Instagram and Facebook. I specialize in crafting data-driven campaigns and short-form video content strategies that resonate deeply with audiences while optimizing performance and leveraging trending content.

I excel at using analytics and insights to refine strategies, collaborating cross-functionally to execute impactful initiatives, and staying ahead of emerging trends to ensure sustained digital success. I bring creativity, strategic thinking, and a collaborative spirit to every project I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Communications Manager at Zonda

January 1, 2025 - August 14, 2025

Led initiatives to grow online communities and boost brand visibility through data-driven campaigns. Increased reach and interaction on Facebook and Instagram by leveraging trending content and audience-first strategies. Expanded YouTube channel growth by optimizing short-form video content and storytelling resulting in higher views. Enhanced paid media campaigns with precise targeting to improve impressions, clicks, and lead generation. Collaborated with cross-functional teams to align social media initiatives with business goals and utilized analytics to forecast trends and optimize content performance.

Social Media Coordinator at Freelance Social Media Work

January 1, 2023 - August 14, 2025

Designed and executed innovative social media campaigns tailored to client needs, driving audience engagement, brand loyalty, and business growth. Developed bespoke social media strategies including content creation, scheduling, and engagement initiatives. Managed paid and organic campaigns with Facebook Ads Manager to increase visibility and conversions. Ensured consistent brand identity across platforms and leveraged analytics for data-driven optimization and proactive trend adaptations.

Social Media Manager at Wick Marketing

September 1, 2022 - August 14, 2025

Designed and implemented high-impact social media strategies to boost brand visibility and achieve client objectives. Led organic and paid social media campaigns, enhancing audience growth, engagement, and conversion rates. Innovated community management practices to foster authentic interactions and retention. Partnered with account management and leadership teams to deliver tailored campaigns exceeding expectations. Utilized analytics for content refinement, ad targeting, and performance optimization.

Brand Manager at Vini Di Bona Productions | America's Funniest Home Videos

January 1, 2018 - August 14, 2025

Drove audience growth and brand engagement via innovative video content strategies including short-form content. Increased Facebook subscribers from 14 million to 15 million through strategic video curation and post optimization. Developed data-driven content scheduling frameworks to improve engagement and platform visibility. Created compelling copy and video content aligned with brand identity. Monitored analytics to optimize strategies and adapted to emerging platform trends to maintain brand relevance.