I am a dynamic UGC creator and strategist who has worked with over 80 brands and created more than 100 videos. I have a natural talent for blending creativity with analytical thinking, alongside experience in researching trends and generating original content concepts. I am passionate about supporting brand growth through innovative marketing initiatives and bringing unique ideas to life. With extensive experience in content creation and video editing, I excel at producing engaging digital materials and managing projects from start to finish. I actively collaborate with brands, develop marketing strategies, and ensure quality and consistency across all deliverables. Staying up to date with industry trends allows me to consistently deliver relevant and creative content that resonates with target audiences.

Rubina Shaikh

I am a dynamic UGC creator and strategist who has worked with over 80 brands and created more than 100 videos. I have a natural talent for blending creativity with analytical thinking, alongside experience in researching trends and generating original content concepts. I am passionate about supporting brand growth through innovative marketing initiatives and bringing unique ideas to life. With extensive experience in content creation and video editing, I excel at producing engaging digital materials and managing projects from start to finish. I actively collaborate with brands, develop marketing strategies, and ensure quality and consistency across all deliverables. Staying up to date with industry trends allows me to consistently deliver relevant and creative content that resonates with target audiences.

Available to hire

I am a dynamic UGC creator and strategist who has worked with over 80 brands and created more than 100 videos. I have a natural talent for blending creativity with analytical thinking, alongside experience in researching trends and generating original content concepts. I am passionate about supporting brand growth through innovative marketing initiatives and bringing unique ideas to life.

With extensive experience in content creation and video editing, I excel at producing engaging digital materials and managing projects from start to finish. I actively collaborate with brands, develop marketing strategies, and ensure quality and consistency across all deliverables. Staying up to date with industry trends allows me to consistently deliver relevant and creative content that resonates with target audiences.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

UGC Creator at Self-Employed
April 1, 2024 - Present
Developed engaging content for social media platforms to increase audience interaction. Researched current trends to create relevant and timely digital materials. Collaborated with brands to produce promotional videos and marketing campaigns. Managed project timelines and coordinated deliverables with clients effectively. Edited video content to enhance quality and ensure brand consistency. Posted useful, creative and timely content on social media, blog and website. Developed creative concepts and strategies for content creation that aligned with brand goals. Reviewed all content before publishing to ensure accuracy and consistency with brand guidelines. Planned, produced, and edited video projects to maximize engagement. Produced original audio-visual material using equipment such as cameras and editing software. Conducted research into current trends to inform creative direction of upcoming projects. Managed the production process from pre-production to post-production for various p
Marketing Executive at Village Vitamin Stores
March 31, 2024 - August 14, 2025
Developed engaging marketing content for social media platforms. Assisted in organizing promotional events and campaigns. Conducted market research to identify customer trends and preferences. Collaborated with team members to create effective marketing strategies. Managed email marketing campaigns using CRM tools. Analyzed competitor activities to inform marketing decisions. Supported brand awareness initiatives through creative design efforts. Maintained an up-to-date database of customers' contact information. Developed marketing strategies and campaigns to increase brand awareness. Analyzed customer feedback to improve the quality of products and services. Created sales strategies to promote advertising offerings and motivate larger deals.
Area Retail Sales Manager at Apparel Group
March 31, 2019 - August 14, 2025
Managed daily retail operations across multiple store locations. Trained and developed sales staff to enhance customer service skills. Analyzed sales data to identify trends and improve product placement. Coordinated promotional activities to drive foot traffic and boost sales. Monitored inventory levels to ensure optimal stock availability. Fostered strong relationships with customers to enhance loyalty and retention. Conducted regular performance reviews to assess team effectiveness. Implemented visual merchandising standards to maintain brand consistency. Oversaw daily staffing needs and handled scheduling for store employees. Provided in-depth information on product features so customers could make educated buying decisions. Analyzed financial data including sales reports, market trends, competitive activities, demographics, and buying habits to identify areas of improvement. Conducted regular meetings with staff members to discuss business strategies and initiatives. Organized vis
Store Manager at ShoeMart LLC
December 31, 2014 - August 14, 2025
Managed daily operations and staff activities to ensure smooth retail functioning. Focused on sales growth, customer service, and inventory management. Led and motivated team members to achieve sales targets and deliver excellent customer experiences.
Store Manager at Tesco PLC
February 28, 2010 - August 14, 2025
Oversaw store management operations, staff supervision, and customer service at a prominent retail outlet. Ensured compliance with company policies and drove store performance through staff development and efficient processes.
Administrative Executive at Tesco PLC
January 31, 2007 - August 14, 2025
Provided administrative support, coordinated office tasks, and assisted with daily operations to facilitate smooth business processes.

Education

Bachelor of Commerce at Mumbai University, Mumbai, India
January 11, 2030 - July 1, 2005
PGDMS Business Management at University of Sunderland, London, UK
September 1, 2008 - August 14, 2025

Qualifications

PGDMS Business Management
September 1, 2008 - August 14, 2025

Industry Experience

Retail, Media & Entertainment, Consumer Goods