Think of me as your Swiss army knife designer. With over 15 years of hands-on creative leadership, I bring a dynamic, strategy-driven, and visually captivating approach to graphic design and art direction. My services bridge the gap between business goals and compelling visual storytelling, ensuring that every project—from branding to execution—is elevated with both vision and precision. I have a background in design, web, print, and digital services, everything you need from a full staff in an agency but wrapped up in a neat package.

Martha Lynn Laskie

Think of me as your Swiss army knife designer. With over 15 years of hands-on creative leadership, I bring a dynamic, strategy-driven, and visually captivating approach to graphic design and art direction. My services bridge the gap between business goals and compelling visual storytelling, ensuring that every project—from branding to execution—is elevated with both vision and precision. I have a background in design, web, print, and digital services, everything you need from a full staff in an agency but wrapped up in a neat package.

Available to hire

Think of me as your Swiss army knife designer. With over 15 years of hands-on creative leadership, I bring a dynamic, strategy-driven, and visually captivating approach to graphic design and art direction. My services bridge the gap between business goals and compelling visual storytelling, ensuring that every project—from branding to execution—is elevated with both vision and precision. I have a background in design, web, print, and digital services, everything you need from a full staff in an agency but wrapped up in a neat package.

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Work Experience

C-Level Creative Presentation Specialist at Morgan Stanley
May 1, 2024 - Present
Shaped pitch narratives for high-level companies achieving 90% client satisfaction and enhanced brand recognition. Created impactful pitch content for C-level executives that secured over $5M in Series A funding by leveraging storytelling and visual design. Resolved complex design challenges to strengthen client relationships.
Creative Design Leader at New York Power Authority
February 29, 2024 - August 14, 2025
Accelerated visual idea generation within existing frameworks, maintaining strong alignment with key stakeholders and executive leadership. Engineered media assets across multiple channels, resulting in a 35% uplift in brand recognition among target audiences.
Senior Designer at Cosgrove & Assoc Design Agency
March 31, 2024 - August 14, 2025
Led adoption of advanced design software improving presentation material clarity and appeal, boosting client feedback by 15%. Created 15+ wireframes and UI/UX prototypes for client campaigns, raising engagement by 30%. Designed custom promotional materials adhering to brand and accessibility standards, increasing customer satisfaction by 25%.
Art & Creative Director at City National of Rochdale
January 31, 2023 - August 14, 2025
Developed comprehensive brand identities for high-net-worth client segments across multiple channels. Managed a small creative team executing brand identity and marketing strategies in the retail banking space. Created customer journey experiences focusing on investment opportunities.
Art Director & Web Designer at Tombolino Ristorante
March 31, 2023 - August 14, 2025
Established social media presence and implemented online ordering systems, resulting in a 20% revenue increase for online sales. Revamped branding with new logos and identity systems, boosting local brand recognition and increasing positive customer reviews by 40%.
Brand Identity Designer at Moonflower Macarons
August 31, 2021 - August 14, 2025
Developed custom brand identities and graphics aligned with market positioning. Designed 6 unique packaging concepts using customer feedback, increasing sales by 25% during promotions. Created brand style guides and maintained consistency across social media platforms.
Senior Graphic Designer, Consumer & Retail at J.P. Morgan & Chase
January 31, 2020 - August 14, 2025
Standardized presentation templates empowering over 70 team members to produce brand-consistent visual content. Provided creative direction and high-quality design execution for Fortune 500 clients, supporting successful deals and investments.
Creative Consultant Web & Print at CIT Direct Capital
May 31, 2018 - August 14, 2025
Delivered 15+ engaging weekly social media graphics, boosting client engagement on LinkedIn and Twitter by 40%. Created print and digital advertisements for trade shows and editorials. Led file conversion efforts across design platforms expanding business reach by 30%.
Brand Design Specialist at Oliver Agency
April 30, 2017 - August 14, 2025
Provided multidisciplinary design services for global luxury brands including Unilever and Marriott Hotels. Implemented interactive forms for an internal Starbucks portal receiving high praise for UI/UX. Supported specialty printing for Barclay Card proposals.
Art Director/National Brand Manager at Central Turf & Irrigation
May 31, 2016 - August 14, 2025
Led brand identity refresh improving recognition by 40% and increasing qualified leads by 25% within six months. Designed packaging for national product release across 30+ locations. Ensured brand consistency throughout all implementations.
Art/Creative Director at Alpha Beta Creatives/Smart Money Entrepreneurs
December 31, 2014 - August 14, 2025
Led brand strategy and designed investor materials that secured $500,000 in seed funding and positioned company for Series A investment. Consulted on print materials and budget management resulting in cost savings through vendor relationships.
Art Director/Senior Graphic Designer at Village Print & Media
October 31, 2013 - August 14, 2025
Delivered advertising and marketing graphic design with efficient turnaround generating up to 12% additional revenue through luxury printing. Managed high-profile projects applying cutting-edge printing technology while adhering to client budgets.

Education

BFA, Graphic Design at SUNY Purchase College School of Art + Design
January 11, 2030 - August 14, 2025

Qualifications

AI software certified including Pencil, Midjourney, ChatGPT, Firefly, and Speechify
January 11, 2030 - August 14, 2025

Industry Experience

Financial Services, Energy & Utilities, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods
    uniE621 EPRA NY
    A non for profit organization rebrand. Project includes internal communications as well as public facing ad camping, social media pieces and website design. eprany.org • Custom Logo Design • Brand Identity • Fundraising Direct Mail • Website • Social Media • Print Materials • stationery • Internal Communications • Brochure • Ad campaign Mockups