Neha Gurbakhshani

Led cross-functional projects across 14 European markets; acted as primary liaison between stakeholders and teams, translating requirements into actionable plans. Managed Agile workflows as Scrum Master, facilitating sprint planning and backlog tracking. Coordinated end-to-end digital marketing initiatives (SEO/SEM, PR, website optimization) and delivered insights on KPIs and campaign ROI to senior stakeholders. Oversaw risk identification and issue resolution to drive continuous improvement.

Led cross-functional projects across 14 European markets, ensuring deliverables were met within scope, budget, and timeline. Acted as primary liaison between stakeholders, business partners & other teams, translating project requirements into actionable plans. Managed Agile workflows as Scrum Master, facilitating sprint planning and backlog tracking to improve delivery efficiency. Coordinated end-to-end project execution for digital marketing initiatives, including SEO/SEM strategies, PR, and website optimization. Designed and delivered presentations to senior stakeholders, providing insights on KPIs, campaign ROI, and market performance. Oversaw project risk identification and issue resolution, driving continuous improvement in workflows and processes. Built Adobe Analytics dashboards and consolidated them into a single Power BI platform, enabling real-time visitor performance tracking and cutting manual reporting by 40% across 14 EU markets. Automated end-to-end workflows using Power

Supported management and optimization of Vodafone's V-Hub website across 14 European markets using Adobe Analytics. Built and optimized Power BI dashboards for real-time digital marketing KPI monitoring, and analyzed IoT data to identify top products and benchmark competitors. Managed SEO/SEM strategies for website content and collaborated with cross-functional teams on communication requirements. Developed storytelling materials and served as Scrum Master for agile teams. Analyzed campaign data for marketing effectiveness, and coordinated stakeholder workshops and presentations to ensure smooth campaign execution.