Available to hire
I’m a Marketing Data Analyst and Strategy Lead with a track record of driving data-driven decision making across 14 European markets. I turn complex requirements into actionable plans, coordinating cross-functional teams, stakeholders, and partners. I also manage Agile workflows as Scrum Master to improve delivery efficiency, while delivering end-to-end digital marketing initiatives such as SEO/SEM, PR, and website optimization.
I design and present KPI insights and ROI analyses to senior leadership, build real-time dashboards (Adobe Analytics, Power BI) and automate data flows to reduce manual reporting. I enjoy collaborating with diverse teams, identifying risks, and continuously improving processes to accelerate growth and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Data Analyst at Vodafone
April 1, 2025 - August 14, 2025Supported management and optimization of Vodafone's V-Hub website across 14 European markets using Adobe Analytics. Built and optimized Power BI dashboards for real-time digital marketing KPI monitoring, and analyzed IoT data to identify top products and benchmark competitors. Managed SEO/SEM strategies for website content and collaborated with cross-functional teams on communication requirements. Developed storytelling materials and served as Scrum Master for agile teams. Analyzed campaign data for marketing effectiveness, and coordinated stakeholder workshops and presentations to ensure smooth campaign execution.
Business Development Manager at D-Tag Analytics Inc.
June 1, 2021 - August 14, 2025Collaborated with cross-functional teams to launch a new product across six EU countries. Represented the company at Business Network International meetings to present new product launches. Planned and executed marketing initiatives in the B2B space, tracked projects with status and time management reports, developed KPI and budget planning reports, and assisted in strategic design and user experience development for SaaS products.
Digital Marketing Officer at D-Tag Analytics Inc.
October 1, 2020 - August 14, 2025Led the digital strategy for a SaaS-based social listening product, managing planning, budgeting, targeting, and the customer journey. Developed and optimized digital campaign content for social media and other marketing channels. Created targeted email marketing content, and partnered with IT and external vendors to develop and optimize the website.
Marketing Communications Coordinator at Interactive Research and Development (IRD)
October 1, 2019 - August 14, 2025Supported public health program launches via branding and promotional content production. Organized events and workshops with international donors and partners. Coordinated the launch of Pakistan's first Android-based Digital Registry of Immunization with WHO and government partners, managing regional teams and communications. Oversaw large-scale training rollouts for health workers, registering over 2.6 million children. Coordinated qualitative research to tailor campaign messaging, and led the design of gamified mHealth digital learning content aligned with partner objectives.
Senior Marketing Data Analyst – Marketing and Strategy Lead at Vodafone
April 1, 2025 - October 14, 2025Led cross-functional projects across 14 European markets, ensuring deliverables were met within scope, budget, and timeline. Acted as primary liaison between stakeholders, business partners & other teams, translating project requirements into actionable plans. Managed Agile workflows as Scrum Master, facilitating sprint planning and backlog tracking to improve delivery efficiency. Coordinated end-to-end project execution for digital marketing initiatives, including SEO/SEM strategies, PR, and website optimization. Designed and delivered presentations to senior stakeholders, providing insights on KPIs, campaign ROI, and market performance. Oversaw project risk identification and issue resolution, driving continuous improvement in workflows and processes. Built Adobe Analytics dashboards and consolidated them into a single Power BI platform, enabling real-time visitor performance tracking and cutting manual reporting by 40% across 14 EU markets. Automated end-to-end workflows using Power
Marketing Project Manager at D-Tag Analytics Inc.
June 1, 2021 - October 14, 2025Represented the company at Business Network International (BNI) meetings across Europe, presenting a new product launch across 7 EU countries. Led status meetings, coordinated agendas, and maintained up-to-date project documentation to align internal and external stakeholders on priorities and expected outcomes. Performed project tracking through clear status reports and time management reports to ensure goals were met. Developed concise reports on KPIs and budget planning for stakeholders and team members. Planned and executed new marketing initiatives to promote the product in the B2B space.
Digital Marketing Officer at D-Tag Analytics Inc.
October 1, 2020 - October 14, 2025Led comprehensive digital strategy for a SaaS-based social listening product, including planning, budgeting, targeting, and overseeing the entire customer journey. Developed and optimized digital campaign content for social media and various marketing channels. Created and designed targeted email marketing content to generate potential business leads. Partnered with IT and external vendors to develop and optimize the company’s website.
Marketing Communications Coordinator at Interactive Research and Development (IRD)
October 1, 2019 - October 14, 2025Supported the successful launch of new public health programs by managing branding elements, producing promotional content, and coordinating high-impact launch events in collaboration with donors, government partners, and local stakeholders. Organized events, workshops, and stakeholder forums for international donors and business partners across Pakistan, ensuring strong engagement and follow-up. Managed large-scale training rollouts for government health workers across multiple provinces, overseeing campaign planning, stakeholder alignment, and performance tracking.
Senior Marketing Data Analyst – Marketing and Strategy Lead at Vodafone Hungary
April 1, 2025 - October 14, 2025Led cross-functional projects across 14 European markets; acted as primary liaison between stakeholders and teams, translating requirements into actionable plans. Managed Agile workflows as Scrum Master, facilitating sprint planning and backlog tracking. Coordinated end-to-end digital marketing initiatives (SEO/SEM, PR, website optimization) and delivered insights on KPIs and campaign ROI to senior stakeholders. Oversaw risk identification and issue resolution to drive continuous improvement.
Marketing Project Manager at D-Tag Analytics Inc.
June 1, 2021 - October 14, 2025Represented the company at BNI meetings across Europe, presenting product launches in multiple markets. Led status meetings, maintained project documentation, and ensured alignment of priorities among stakeholders. Produced KPI and budget reports and planned/executed new marketing initiatives to promote products in the B2B space.
Digital Marketing Officer at D-Tag Analytics Inc.
October 1, 2020 - October 14, 2025Led digital strategy for SaaS-based social listening product, including planning, budgeting, targeting, and overseeing the full customer journey. Created and optimized campaign content for social media and marketing channels; developed targeted email content to generate leads; collaborated with IT and vendors to optimize the company website.
Marketing Communications Coordinator at Interactive Research and Development (IRD)
October 1, 2019 - October 14, 2025Supported the launch of public health programs by managing branding, promotional content, and high-impact launch events with donors, government partners, and stakeholders. Organized events and forums across Pakistan and managed large-scale training rollouts for health workers with performance tracking.
Education
MSc in Applied Management and Leadership at University of Pécs
February 1, 2022 - August 14, 2025Micro Masters in Data and Development Policy at Massachusetts Institute of Technology (MITx)
October 1, 2017 - August 14, 2025Bachelors in Business Administration – Marketing at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
January 1, 2016 - August 14, 2025MSc in Applied Management and Leadership at University of Pécs
February 1, 2022 - October 14, 2025MicroMasters in Data and Development Policy at Massachusetts Institute of Technology (MITx)
October 1, 2017 - October 14, 2025Bachelors in Business Administration – Marketing at SZABIST
June 1, 2016 - October 14, 2025MSc in Applied Management and Leadership at University of Pécs
February 1, 2022 - October 14, 2025Micro Masters in Data and Development Policy at Massachusetts Institute of Technology (MITx)
October 1, 2017 - October 14, 2025Bachelors in Business Administration – Marketing at SZABIST, Karachi, Pakistan
January 11, 2030 - June 1, 2016Qualifications
Data Analytical Methods for marketing
January 11, 2030 - August 14, 2025Professional Scrum Masters Certification
January 11, 2030 - August 14, 2025Fundamentals of Digital Marketing
January 11, 2030 - August 14, 2025How to convert your idea into research proposal - Harvard Medical School, Dubai
January 11, 2030 - August 14, 2025Data Analytical Methods for Marketing
January 11, 2030 - October 14, 2025Professional Scrum Masters Certification
January 11, 2030 - October 14, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 14, 2025How to convert your idea into research proposal - Harvard Medical School, Dubai
January 11, 2030 - October 14, 2025Data Analytical Methods for Marketing
January 11, 2030 - October 14, 2025Professional Scrum Masters Certification
January 11, 2030 - October 14, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 14, 2025How to convert your idea into research proposal - Harvard Medical School, Dubai
January 11, 2030 - October 14, 2025Industry Experience
Telecommunications, Software & Internet, Healthcare, Non-Profit Organization, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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