I am an experienced marketing professional specializing in social media strategy, content creation, and influencer marketing. Over the years, I have developed and executed innovative campaigns across platforms such as Meta, TikTok, YouTube, and Instagram, driving engagement, brand awareness, and growth. My expertise includes paid media campaigns, content syndication, and comprehensive performance analysis. Collaborating cross-functionally with agencies, global teams, and creators, I excel in managing integrated marketing calendars and executing campaigns aligned with business goals. Passionate about enhancing brand loyalty and community engagement, I bring a detail-oriented, data-driven approach to all projects I manage.…

Christina Avianto

I am an experienced marketing professional specializing in social media strategy, content creation, and influencer marketing. Over the years, I have developed and executed innovative campaigns across platforms such as Meta, TikTok, YouTube, and Instagram, driving engagement, brand awareness, and growth. My expertise includes paid media campaigns, content syndication, and comprehensive performance analysis. Collaborating cross-functionally with agencies, global teams, and creators, I excel in managing integrated marketing calendars and executing campaigns aligned with business goals. Passionate about enhancing brand loyalty and community engagement, I bring a detail-oriented, data-driven approach to all projects I manage.…

Available to hire

I am an experienced marketing professional specializing in social media strategy, content creation, and influencer marketing. Over the years, I have developed and executed innovative campaigns across platforms such as Meta, TikTok, YouTube, and Instagram, driving engagement, brand awareness, and growth. My expertise includes paid media campaigns, content syndication, and comprehensive performance analysis.

Collaborating cross-functionally with agencies, global teams, and creators, I excel in managing integrated marketing calendars and executing campaigns aligned with business goals. Passionate about enhancing brand loyalty and community engagement, I bring a detail-oriented, data-driven approach to all projects I manage.

See more

Work Experience

Assistant Brand Manager, No7 - Equity: Social & Content at No7 Beauty Company
March 1, 2025 - August 14, 2025
Oversaw content strategy for Meta and TikTok including planning, production, execution, and monthly performance reporting. Led paid campaigns across Meta and TikTok, collaborating with agencies to optimize assets and ensure timely delivery. Managed TikTok Shop execution alongside PR on affiliate and influencer programs. Directed YouTube channel organic content strategy including TikTok syndication and content production with performance tracking. Coordinated with agencies and creators for paid and organic social content and delivered monthly promotional and loyalty assets aligned with CRM and affiliate marketing strategies. Managed integrated marketing calendar and partnered with global teams to support US market optimizations and local content needs.
Assistant Communications Manager, No7 - Social & Content at No7 Beauty Company
August 31, 2022 - August 14, 2025
Developed and executed social media strategies to drive engagement and growth across Instagram, Facebook, TikTok, and YouTube. Managed monthly content calendars collaborating with studios, freelancers, and UGC sourcing. Oversaw community strategies to boost brand loyalty including press launches and influencer activations. Led micro-influencer programs from product seeding to UGC campaigns enhancing brand advocacy. Analyzed social media performance providing actionable insights through reports and retail partner recaps. Collaborated with global and local teams to align campaigns with brand objectives and strategy.
Social Media Marketing Specialist at Soko Glam
August 31, 2021 - August 14, 2025
Managed social channels and Instagram community, achieving 50% follower growth and increased engagement through strategic content and influencer outreach. Created and curated content across social platforms, newsletters, and SMS to boost sessions, revenue, and engagement. Developed influencer and affiliate relationships to strengthen community loyalty and brand awareness. Collaborated cross-functionally to align content strategies with business objectives, KPIs, and partnerships. Delivered regular reports and analysis optimizing strategies for performance and conversions.
Intern, Digital Content & Social Media at Verb Products
September 30, 2019 - August 14, 2025
Created and managed Instagram and YouTube content to drive brand awareness and engagement, ensuring consistent brand presence. Curated influencer collaborations aligned with marketing goals and creative direction. Produced blog and Pinterest content to maximize SEO and elevate marketing strategies. Monitored social media performance and supported publicity team with press communications and media lists. Initiated and managed the Verb Friends affiliate program boosting community engagement and brand advocacy.

Education

Bachelor of Arts in Communication and Culture at Fordham University
September 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment