I am a Senior UX Designer with nearly 6 years of experience turning complex challenges into user-centered solutions that drive business results. I specialize in aligning strategy with design—translating research into decisions that improve adoption, streamline operations, and enhance user experience at scale. I've led key UX efforts for B2B platforms across Latin America, working cross-functionally to shape product direction, increase usage, and improve service delivery. My focus goes beyond interfaces—I help teams prioritize the right problems and deliver measurable impact. Recently, I completed a Master’s in Service Design in Spain, where I partnered with local organizations to redesign services around sustainability, public engagement, and operational efficiency. I bring a mindset of curiosity, systems thinking, and a drive to create experiences that are human, strategic, and scalable.

Melanie Sue Matzer

I am a Senior UX Designer with nearly 6 years of experience turning complex challenges into user-centered solutions that drive business results. I specialize in aligning strategy with design—translating research into decisions that improve adoption, streamline operations, and enhance user experience at scale. I've led key UX efforts for B2B platforms across Latin America, working cross-functionally to shape product direction, increase usage, and improve service delivery. My focus goes beyond interfaces—I help teams prioritize the right problems and deliver measurable impact. Recently, I completed a Master’s in Service Design in Spain, where I partnered with local organizations to redesign services around sustainability, public engagement, and operational efficiency. I bring a mindset of curiosity, systems thinking, and a drive to create experiences that are human, strategic, and scalable.

Available to hire

I am a Senior UX Designer with nearly 6 years of experience turning complex challenges into user-centered solutions that drive business results. I specialize in aligning strategy with design—translating research into decisions that improve adoption, streamline operations, and enhance user experience at scale. I’ve led key UX efforts for B2B platforms across Latin America, working cross-functionally to shape product direction, increase usage, and improve service delivery. My focus goes beyond interfaces—I help teams prioritize the right problems and deliver measurable impact. Recently, I completed a Master’s in Service Design in Spain, where I partnered with local organizations to redesign services around sustainability, public engagement, and operational efficiency. I bring a mindset of curiosity, systems thinking, and a drive to create experiences that are human, strategic, and scalable.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior UX at Central American Bottling Corporation (CBC)
January 1, 2022 - Present
Led the digital transformation of CBC’s Pepsi-chat B2B ordering platform, transitioning it from a WhatsApp-based webview to a standalone mobile app, improving usability and retailer engagement. Conducted comprehensive user research on retailer behaviors and consumption patterns to redesign and remove adoption barriers. Achieved over 70% digital adoption among retailer clients, contributing to a 3% increase in sales volume and higher order frequency. Positioned CBC as a regional innovation leader by collaborating closely with cross-functional teams throughout the transformation.
UX UI Designer at Devsu
December 31, 2022 - August 14, 2025
Led UX efforts on fintech, health, and education platforms, transforming complex interfaces into user-centric journeys that accelerated onboarding and streamlined interactions. Applied design thinking, prototyping, and user research to identify pain points and guide redesigns, resulting in faster task completion and improved satisfaction. Built adaptable design systems and modular UI components to ensure consistency and scalability across products, enhancing retention, conversion, and engagement. Designed and launched 15+ responsive websites and digital campaigns for major Latin American brands including Snack Yummies, Ranchitas, Cappy, and Cerveza Toña.
UX UI Designer at Wol Media
December 31, 2021 - August 14, 2025
Developed mobile-first, conversion-optimized platforms increasing average session duration by 60% and improving campaign engagement rates by 35%. Collaborated with marketing and brand teams to translate creative concepts into user-friendly digital experiences, implementing responsive design and accessibility standards to optimize performance across devices. Designed secure, user-centric websites for healthcare and banking clients, focusing on HIPAA compliance and financial data protection while maintaining intuitive experiences. Conducted stakeholder interviews and user research to understand regulatory requirements and translate them into accessible digital platforms.
UX UI Designer at AdExperts
January 1, 2021 - August 14, 2025
Worked as a UX UI Designer, further details not provided.
Graphic UX UI Designer at SMT
December 31, 2019 - August 14, 2025
Launched career in UX/UI design by creating comprehensive digital experiences for real estate and construction companies. Contributed to Burger King Guatemala's mobile app development, focusing on streamlining ordering processes and enhancing customer experience through improved navigation and checkout flows.

Education

Master in Service Design at IED Kunsthal Instituto Europeo Di Design
January 1, 2024 - January 1, 2025
Bachelor Degree - Graphic Design at URL Rafael Landívar University - Guatemala
January 1, 2015 - January 1, 2020

Qualifications

Certificated Product Owner and Scrum Master
January 1, 2023 - August 14, 2025
Disruptive Strategy
January 1, 2023 - August 14, 2025
Service Design Repensar Diploma
January 1, 2022 - August 14, 2025
Design Process: Empathize, define, ideate - Google Coursera Certificate
January 1, 2022 - August 14, 2025
Conduct UX Research and Test - Google Coursera Certificate
January 1, 2022 - August 14, 2025
Foundation of User Experience - Google Coursera Certificate
January 1, 2022 - August 14, 2025
Build Low Fidelity Prototypes - Google Coursera Certificate
January 1, 2022 - August 14, 2025
Create High Fidelity Designs - Figma - Google Coursera Certificate
January 1, 2022 - August 14, 2025

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Retail