Celyse Biesiada

Currently responsible for leading all marketing efforts including social media strategy, content creation, video editing, copywriting, and graphic design to position Oro as a beloved Chicago bean-to-bar café. Spearheaded growth strategies increasing overall sales threefold since opening and averaged 2,500 new customers monthly. Elevated digital engagement by 40% through consistent storytelling rooted in ethical sourcing, behind-the-scenes content, and community-centered campaigns. Developed and launched Oro’s first influencer marketing program securing organic features from creators with audiences exceeding 150K followers and building scalable partnerships. Designed and executed all email marketing campaigns aligned with broader social strategies to drive traffic, conversions, and in-store visits. Produced and led 2+ in-house events per month while coordinating external activations including vendor booth design, signage, promotional rollouts, and cross-brand collaborations. Hosted w

Led the development and execution of digital marketing strategies across Instagram, X, Pinterest, and blogs, leveraging analytics to exceed KPIs and drive sustained audience growth, resulting in a 75% increase in account interaction, 80% growth in reach, and 65% boost in engagement averaging 27K-29K weekly impressions. Designed and produced branded content featured in GQ, Esquire, Chicago Style Weddings, and Modern Luxury. Collaborated on campaigns with St. Regis Chicago and Mira Couture. Managed bi-weekly email marketing campaigns aligned with product launches and promotions to support conversion and customer retention. Strategically planned luxury brand activations and events like West Loop Wedding Walk and Modern Luxury Weddings, overseeing vendor relationships and lead generation. Managed daily showroom operations including inventory workflows and client communications, supporting production with tailors and stylists for seamless luxury experience. Acted as key client liaison, educ

Led front-of-house operations managing and training a team of 10+ staff to ensure exceptional service and adherence to health and safety protocols. During the height of the COVID-19 pandemic, operated as the sole in-store team member managing customer service, order flow, and kitchen staff coordination. Developed and implemented a digital marketing and social media strategy that boosted online visibility, drove takeout orders, and expanded reach by 3,000+ accounts in three months. Created original content and platform-specific promotions leading to a 65% increase in sales and strengthened customer loyalty. Acted as the voice of the brand, establishing a cohesive online presence reflecting company values, menu innovation, and community commitment.