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I am Carolina, a creative and results-driven advertising strategist from Bolivia with proven experience in integrated campaigns, social media growth, and brand storytelling across global and local markets. I am known for merging cultural insight with digital strategy to elevate brand engagement. Experienced working in agency settings and university-led initiatives, I have a passion for purpose-driven work and visual storytelling. My expertise spans campaign development, strategic content creation, and leadership in diverse environments. I love working collaboratively to create meaningful brand experiences and thrive in dynamic, culturally rich contexts where creativity meets impact.…I am Carolina, a creative and results-driven advertising strategist from Bolivia with proven experience in integrated campaigns, social media growth, and brand storytelling across global and local markets. I am known for merging cultural insight with digital strategy to elevate brand engagement. Experienced working in agency settings and university-led initiatives, I have a passion for purpose-driven work and visual storytelling. My expertise spans campaign development, strategic content creation, and leadership in diverse environments. I love working collaboratively to create meaningful brand experiences and thrive in dynamic, culturally rich contexts where creativity meets impact.

Carolina Gutierrez

Copywriter, Project Manager, Brand Strategist, +1

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I am Carolina, a creative and results-driven advertising strategist from Bolivia with proven experience in integrated campaigns, social media growth, and brand storytelling across global and local markets. I am known for merging cultural insight with digital strategy to elevate brand engagement. Experienced working in agency settings and university-led initiatives, I have a passion for purpose-driven work and visual storytelling. My expertise spans campaign development, strategic content creation, and leadership in diverse environments. I love working collaboratively to create meaningful brand experiences and thrive in dynamic, culturally rich contexts where creativity meets impact.…I am Carolina, a creative and results-driven advertising strategist from Bolivia with proven experience in integrated campaigns, social media growth, and brand storytelling across global and local markets. I am known for merging cultural insight with digital strategy to elevate brand engagement. Experienced working in agency settings and university-led initiatives, I have a passion for purpose-driven work and visual storytelling. My expertise spans campaign development, strategic content creation, and leadership in diverse environments. I love working collaboratively to create meaningful brand experiences and thrive in dynamic, culturally rich contexts where creativity meets impact.

Available to hire

I am Carolina, a creative and results-driven advertising strategist from Bolivia with proven experience in integrated campaigns, social media growth, and brand storytelling across global and local markets. I am known for merging cultural insight with digital strategy to elevate brand engagement. Experienced working in agency settings and university-led initiatives, I have a passion for purpose-driven work and visual storytelling.

My expertise spans campaign development, strategic content creation, and leadership in diverse environments. I love working collaboratively to create meaningful brand experiences and thrive in dynamic, culturally rich contexts where creativity meets impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Project Manager and Copywriter at UF Historic Preservation Program

May 1, 2025 - August 14, 2025

Led the “Your Impact Made Visible” campaign, increasing program applications by 40 students. Managed a team of designers, strategists, and researchers to deliver a full integrated marketing communications campaign including branded merchandise, podcasts, VR demos, social rollout, and community events. Delivered a rebranded website, campaign book, and presentation materials for university use.

Advertising Strategist at Elevate Agency

May 1, 2025 - August 14, 2025

Developed and executed the “Alpine by Night” campaign, increasing Instagram engagement by 30%. Created strategic content calendars, launched user-generated content challenges, and coordinated partnerships with local influencers. Elevated Iris Alcove’s engagement rate from 0.71% to 2.2% over two months through human-centric storytelling and studio promotions. Grew local following by 6% and increased bookings via reels and message testing.

Advertising Strategist and Communications Intern at Ogilvy

August 1, 2024 - August 14, 2025

Co-led the rebranding campaign for a major pharmaceutical brand in Costa Rica. Conducted cultural and behavioral research to inform messaging direction. Drafted campaign materials and press releases that increased media visibility. Cultivated relationships with major media outlets to strengthen brand narratives.

Public Relations and Branding Intern at La Torre Minerals

August 1, 2022 - August 14, 2025

Designed the company’s new logo and website aligning with refreshed brand identity. Produced a media kit that secured coverage in national and international trade outlets. Led press outreach and wrote releases resulting in consistent placements. Strengthened brand visibility at major trade shows through PR support and research.