Hi, I'm Nathalia Marques, a creative and results-driven digital marketing professional with over 10 years of experience specializing in social media strategy, paid advertising, content creation, and storytelling. I'm passionate about creating authentic connections between brands and audiences, leveraging data-driven and customer-centric campaigns that increase engagement, generate leads, and boost sales. Throughout my career, I've worked with both small and major brands across diverse industries including leading soccer clubs, beauty and cosmetics brands, and financial institutions. I pride myself on my strong leadership and project management skills, along with a commitment to delivering innovative marketing solutions that make a real impact.…

Nathalia Marques

Hi, I'm Nathalia Marques, a creative and results-driven digital marketing professional with over 10 years of experience specializing in social media strategy, paid advertising, content creation, and storytelling. I'm passionate about creating authentic connections between brands and audiences, leveraging data-driven and customer-centric campaigns that increase engagement, generate leads, and boost sales. Throughout my career, I've worked with both small and major brands across diverse industries including leading soccer clubs, beauty and cosmetics brands, and financial institutions. I pride myself on my strong leadership and project management skills, along with a commitment to delivering innovative marketing solutions that make a real impact.…

Available to hire

Hi, I’m Nathalia Marques, a creative and results-driven digital marketing professional with over 10 years of experience specializing in social media strategy, paid advertising, content creation, and storytelling. I’m passionate about creating authentic connections between brands and audiences, leveraging data-driven and customer-centric campaigns that increase engagement, generate leads, and boost sales.

Throughout my career, I’ve worked with both small and major brands across diverse industries including leading soccer clubs, beauty and cosmetics brands, and financial institutions. I pride myself on my strong leadership and project management skills, along with a commitment to delivering innovative marketing solutions that make a real impact.

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Work Experience

Marketing Manager at Yellow Fox Agency
December 1, 2019 - Present
Led digital marketing campaigns for over 100 clients across diverse industries including Pet Care, Fitness, and Healthcare. Increased client engagement and sales through customized paid media strategies such as Meta Ads and Google Ads. Developed both B2B and B2C marketing strategies that improved lead generation and conversion rates by up to 40%. Created and scheduled multimedia content for social media, blogs, email campaigns, and digital ads. Generated monthly Meta Ads performance reports and KPI dashboards, providing strategic consultancy for brand visibility and online sales.
Social Media Analyst at Docket
December 1, 2019 - August 14, 2025
Developed and implemented social media content strategies focused on employer branding and talent attraction, enhancing company visibility among potential employees, top-tier clients, and investors. Supervised paid digital campaigns on Meta and LinkedIn to ensure alignment with brand positioning and strategic business goals. Managed customer interactions across Facebook, YouTube, Instagram, TikTok, and LinkedIn. Collected customer feedback and insights for internal product analysis. Prepared detailed social media performance reports and competitor analysis. Coordinated internal communications and event initiatives.
Social Media Analyst at Plug Agency
January 1, 2019 - August 14, 2025
Produced and managed social media and blog content for clients such as Avon, the biggest makeup and beauty products brand in Brazil, and Arauco, a large manufacturing and distribution company in construction and commercial design sectors. Conducted competitive analysis and extracted actionable insights from social media engagement. Supported media planning by defining KPIs and monitoring channel performance. Built and maintained close relationships with target audiences across digital platforms.
Social Media Assistant & Copywriter at YCR Participation (Area H & MarketUp)
June 1, 2018 - August 14, 2025
Planned and created blog and social media content focused on business growth. Developed new editorial formats and supported video script creation. Conducted weekly campaign performance analyses and presented actionable reports. Led market research initiatives, analyzed results, and suggested improvements for marketing strategies.
Social Media & Copywriter Intern at Castwork Agency
April 1, 2016 - August 14, 2025
Managed social media presence for major shopping centers and cosmetic brands. Handled customer interactions, competitor research, and online reputation management. Participated in strategic brainstorming for campaign development for websites, blogs, and social media platforms.
Press Officer Intern at SPURBANUSS
November 1, 2015 - August 14, 2025
Served as liaison between the transportation industry and external media. Created press releases, articles, and social media content focused on industry news. Managed all institutional communication efforts, ensuring alignment with key stakeholders including government bodies, media, and transportation entrepreneurs. Coordinated campaigns to enhance the public image of the transport sector. Successfully secured media coverage in over 100 top-tier national outlets such as Folha de S.Paulo, O Globo, Estadão, Exame, UOL, and G1.

Education

Master of Business Administration - MBA at PUCRS - Pontifícia Universidade Católica
January 1, 2019 - January 1, 2020
Bachelor's Degree in Journalism at Anhembi Morumbi University
January 1, 2013 - December 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Financial Services, Professional Services, Transportation & Logistics