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Relocating to Abu Dhabi, I am a strategic communicator with a background in digital marketing, brand development, and content creation. I help bridge complex concepts with real audiences—making innovation feel human, useful, and exciting. I bring storytelling, visual thinking, and technical literacy to the work, blending design-minded communication with data-driven marketing to drive engagement and business results.…Relocating to Abu Dhabi, I am a strategic communicator with a background in digital marketing, brand development, and content creation. I help bridge complex concepts with real audiences—making innovation feel human, useful, and exciting. I bring storytelling, visual thinking, and technical literacy to the work, blending design-minded communication with data-driven marketing to drive engagement and business results.

Giana Cantarini

Digital Marketer, Brand Strategist, Content Creator, +4

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Relocating to Abu Dhabi, I am a strategic communicator with a background in digital marketing, brand development, and content creation. I help bridge complex concepts with real audiences—making innovation feel human, useful, and exciting. I bring storytelling, visual thinking, and technical literacy to the work, blending design-minded communication with data-driven marketing to drive engagement and business results.…Relocating to Abu Dhabi, I am a strategic communicator with a background in digital marketing, brand development, and content creation. I help bridge complex concepts with real audiences—making innovation feel human, useful, and exciting. I bring storytelling, visual thinking, and technical literacy to the work, blending design-minded communication with data-driven marketing to drive engagement and business results.

Available to hire

Relocating to Abu Dhabi, I am a strategic communicator with a background in digital marketing, brand development, and content creation. I help bridge complex concepts with real audiences—making innovation feel human, useful, and exciting.

I bring storytelling, visual thinking, and technical literacy to the work, blending design-minded communication with data-driven marketing to drive engagement and business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Communication Strategy Consultant – Internal Communications at BW Comunicación Interna

May 31, 2022 - August 14, 2025

Designed internal communication strategies for corporate clients in Argentina, Chile, and Peru. Led briefing sessions and collaborated with design teams to deliver integrated campaigns. Guided implementations across multiple platforms including Workplace, Yammer, WhatsApp, email, and print, focusing on employee engagement, clarity of messaging, and business alignment.

Digital Marketing Specialist & Brand Communication Strategist at BW Comunicación Interna

December 31, 2022 - August 14, 2025

Developed and executed full-funnel brand communication strategies across digital channels. Created and structured content for email, social media, and websites, ensuring consistent engagement. Created and optimized landing pages for lead generation and conversions. Managed cross-functional campaigns with multiple product leads maintaining a unified brand voice. Applied audience segmentation and built automation flows to improve user journeys and campaign outcomes. Achieved email open rates over 35% and conversion rates above 10%.

Internal Communications Analyst (Intern) at General Motors South America

June 30, 2021 - August 14, 2025

Designed and implemented internal communication strategies across multiple channels for diverse audiences in South America. Produced graphic and audiovisual content adapted to regional and local audiences using inclusive, neutral Spanish. Played a critical role in internal crisis communication during the COVID-19 pandemic focusing on health and safety messaging. Successfully maintained zero COVID-19 cases at the Rosario plant through targeted internal campaigns.

Digital Marketing & Brand Strategist – Freelance at Self-employed

January 1, 2023 - Present

Created educational and community-focused blockchain, NFT, consensus mechanisms, and metaverse content, translating complex Web3 topics into accessible formats for new users. Supported early-stage startups with messaging and content strategies aligned with decentralized narratives. Managed and configured the official Discord server for Rucapen, engaging users and ensuring consistent community communication.

External Communications Consultant – Web Security at Mercado Libre

December 31, 2021 - August 14, 2025

Designed awareness campaigns and training materials promoting secure development practices. Created gamified learning content using Genially for developers across the Latin American region. Trained over 1,000 employees in secure software development best practices.

Communication Strategy Consultant – Internal Communications at BW Comunicación Interna

May 1, 2022 - October 3, 2025

Designed internal communication strategies for corporate clients in Argentina, Chile, and Peru. Led briefing sessions and collaborated with design teams to deliver integrated campaigns. Guided implementation across multiple platforms (Workplace, Yammer, WhatsApp, email, print).

Digital Marketing Specialist & Brand Communication Strategist at BW Comunicación Interna

December 1, 2022 - October 3, 2025

Developed and executed full-funnel brand communication strategies across digital channels. Wrote and structured content for email, social media, and websites; created landing pages and optimized them for lead generation and conversion. Managed cross-functional campaigns with multiple product leads under a unified brand voice. Applied audience segmentation and built automation flows to guide user journeys and improve results.

Internal Communications Analyst (Intern) at General Motors South America

June 1, 2021 - October 3, 2025

Designed and implemented internal communication strategies across multiple channels for diverse audiences in South America. Produced graphic and audiovisual content, adapting messages for regional and local audiences in inclusive, neutral Spanish. Played a key role in internal crisis communication during the COVID-19 pandemic, focusing on health and safety messaging.

Brand & Marketing Communication Consultant at Freelance

January 1, 2023 - Present

Brand and marketing communications consulting for startups, defining brand identity, mission, vision, and values. Developed communication strategies, business narratives, and social media presence to strengthen positioning. Collaborated on projects such as Hack Chain (brand definition and social media strategy) and Rucapen (community management and product communication).

External Communications Consultant at Mercado Libre (Web Security)

December 1, 2021 - October 3, 2025

Designed awareness campaigns and training materials for secure development practices. Created gamified learning content using Genially for developers across the region.

Communication Strategy Consultant – Internal Communications at BW Comunicación Interna

May 31, 2022 - October 11, 2025

Designed internal communication strategies for corporate clients in Argentina, Chile, and Peru. Led briefing sessions and collaborated with design teams to deliver integrated campaigns. Guided implementation across multiple platforms (Workplace, Yammer, WhatsApp, email, print). Focused on employee engagement, clarity of messaging, and alignment with business goals.

Digital Marketing Specialist & Brand Communication Strategist at BW Comunicación Interna

December 31, 2022 - October 11, 2025

Developed and executed full-funnel brand communication strategies across digital channels. Wrote and structured content for email, social media, and websites, ensuring consistency and engagement. Created landing pages and optimized them for lead generation and conversion. Managed cross-functional campaigns with multiple product leads under a unified brand voice. Applied audience segmentation and built automation flows to guide user journeys and improve results.

Internal Communications Analyst (Intern) at General Motors South America

June 30, 2021 - October 11, 2025

External Communications Consultant at Mercado Libre (Web Security)

December 31, 2021 - October 11, 2025

Designed awareness campaigns and training materials for secure development practices. Created gamified learning content using Genially for developers across the region.

Brand & Marketing Communication Consultant at Freelance

January 1, 2023 - Present

Brand identity, mission, vision, and values development for startups. Developed communication strategies, business narratives, and social media presence to strengthen positioning. Collaborated on Hack Chain (brand definition and social media strategy) and Rucapen (community management and product communication).

Communications Volunteer at JCI San Martín

December 31, 2021 - October 11, 2025

Proposed and implemented communication strategies for community initiatives. Designed and produced graphic and audiovisual materials for campaigns. Led awareness campaigns (e.g., blood donation), achieving such high public participation that two extra collection dates were scheduled.

Communications Volunteer at Asociación de Profesionales en Marketing (APMKT)

August 31, 2020 - October 11, 2025

Wrote and adapted promotional copy for the organization’s marketing diploma and professional events. Helped drive attendance to PEM event, surpassing the 500-participant goal through strategic communications.