Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Strategic Marketing and Communications Consultant with extensive experience in content strategy, project management, and data-driven campaign optimization. I specialize in increasing engagement, improving conversion rates, and aligning marketing initiatives with organizational goals through collaborative and insight-driven strategies. Over the years, I have worked with clients in healthcare, higher education, and small business sectors, creating and managing multimedia content, leading marketing analytics, and running successful paid and organic campaigns. I am passionate about delivering actionable insights and optimizing marketing efforts for maximum impact.…I am a Strategic Marketing and Communications Consultant with extensive experience in content strategy, project management, and data-driven campaign optimization. I specialize in increasing engagement, improving conversion rates, and aligning marketing initiatives with organizational goals through collaborative and insight-driven strategies. Over the years, I have worked with clients in healthcare, higher education, and small business sectors, creating and managing multimedia content, leading marketing analytics, and running successful paid and organic campaigns. I am passionate about delivering actionable insights and optimizing marketing efforts for maximum impact.

John Fitzgerald

Marketing Strategist, Marketing Consultant, Content Strategist, +2





I am a Strategic Marketing and Communications Consultant with extensive experience in content strategy, project management, and data-driven campaign optimization. I specialize in increasing engagement, improving conversion rates, and aligning marketing initiatives with organizational goals through collaborative and insight-driven strategies. Over the years, I have worked with clients in healthcare, higher education, and small business sectors, creating and managing multimedia content, leading marketing analytics, and running successful paid and organic campaigns. I am passionate about delivering actionable insights and optimizing marketing efforts for maximum impact.…I am a Strategic Marketing and Communications Consultant with extensive experience in content strategy, project management, and data-driven campaign optimization. I specialize in increasing engagement, improving conversion rates, and aligning marketing initiatives with organizational goals through collaborative and insight-driven strategies. Over the years, I have worked with clients in healthcare, higher education, and small business sectors, creating and managing multimedia content, leading marketing analytics, and running successful paid and organic campaigns. I am passionate about delivering actionable insights and optimizing marketing efforts for maximum impact.

Available to hire

I am a Strategic Marketing and Communications Consultant with extensive experience in content strategy, project management, and data-driven campaign optimization. I specialize in increasing engagement, improving conversion rates, and aligning marketing initiatives with organizational goals through collaborative and insight-driven strategies.

Over the years, I have worked with clients in healthcare, higher education, and small business sectors, creating and managing multimedia content, leading marketing analytics, and running successful paid and organic campaigns. I am passionate about delivering actionable insights and optimizing marketing efforts for maximum impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Director at Albert Einstein College of Medicine

December 31, 2021 - August 14, 2025

Oversaw the design, production, and distribution of key communications for the Rose F. Kennedy Children's Evaluation and Rehabilitation Center, including e-newsletters, press releases, and direct mail, ensuring consistent branding, accuracy, and on-time delivery. Developed strategic content for internal and external communications, supporting marketing campaigns, executive messaging, and brand initiatives. Managed division’s content calendar.

Marketing and Communications Manager at Montefiore Medical Center

December 31, 2017 - August 14, 2025

Directed all video projects for the Creative Services team for the organization, an academic medical center with 10 hospitals and 200+ outpatient care sites. Duties included hiring and managing video crews, developing scripts, and creating a digital asset management platform for current and archival projects. Directed the organization’s production calendar and served on a three-member social media committee to manage the publishing calendar. Collected, analyzed, and reported data to provide insights on digital campaign performance and recommended improvements.

Marketing and Communications Consultant at HLM Strategic Consulting

January 1, 2013 - Present

Conceptualize, create, and manage text, image, and video content for healthcare, higher education, and small business clients, including social media campaigns, email marketing, websites, e-newsletters, and press releases. Lead content strategy for social media, SEO, and e-commerce campaigns leveraging targeted messaging, A/B testing, and data analysis. Manage marketing analytics and reporting for multiple client campaigns, tracking KPIs such as ROI, CTR, and conversion rates; deliver actionable insights that optimize ad spend, reduce cost-per-click, and improve overall campaign performance.

Social Media and Digital Marketing Manager at Independent Consultant

December 31, 2011 - August 14, 2025

Created and implemented organic and paid digital marketing strategies for local small businesses. Responsibilities included website development and Search Engine Optimization (SEO).

Film, TV, and Video Writer, Director, Producer and Crew at Independent Film Producer/Crew

December 31, 2008 - August 14, 2025

Produced documentaries and corporate videos for clients, including Optimum and Archdiocese of New York. Worked crew roles on films and TV series produced by 20th Century Fox, Touchstone Pictures, and ABC-TV. Produced a 10-episode TV series, “Playing for Peanuts,” with over 22 million YouTube views and 14k subscribers. Produced the world’s first live Twitter broadcast of a professional sports event (2009).

Founder and Executive Director (Part-Time) at Emerald Diamond International

January 1, 2006 - Present

Founded a 501(c)(3) charitable organization supporting international youth baseball. Grew the organization organically through strategic partnerships, direct mail, peer-to-peer fundraising, grant writing, and digital campaigns, resulting in the creation of a thriving nonprofit affiliate with over 500 paid members. Increased visibility through targeted paid and earned media, social media engagement, virtual webinars, community initiatives, and cause-driven campaigns. Developed and executed PR strategies and media pitches that earned coverage in The New York Times, NPR, FOX News, ESPN, and multiple local and regional outlets.