As a Product Designer, I have expertise in user experience and a good understanding of UI design trends. I enjoy solving problems creatively and using products myself to stay responsible and objective, allowing me to see them from both a technical and user perspective. I am passionate about designing user-centered solutions and creating intuitive interfaces that meet real user needs. I always strive to optimize the user journey by combining data-driven insights with empathy and creativity.…

IMEN BALTI

As a Product Designer, I have expertise in user experience and a good understanding of UI design trends. I enjoy solving problems creatively and using products myself to stay responsible and objective, allowing me to see them from both a technical and user perspective. I am passionate about designing user-centered solutions and creating intuitive interfaces that meet real user needs. I always strive to optimize the user journey by combining data-driven insights with empathy and creativity.…

Available to hire

As a Product Designer, I have expertise in user experience and a good understanding of UI design trends. I enjoy solving problems creatively and using products myself to stay responsible and objective, allowing me to see them from both a technical and user perspective. I am passionate about designing user-centered solutions and creating intuitive interfaces that meet real user needs. I always strive to optimize the user journey by combining data-driven insights with empathy and creativity.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Arabic
Fluent
English
Advanced
French
Advanced
German
Beginner

Work Experience

Product Designer at Freebees Technologies
January 1, 2023 - Present
Designed a multi-segment loyalty program with a user-centered approach, creating interactive and responsive prototypes for mobile and desktop using Figma and Sketch, integrating ergonomics and accessibility principles (WCAG). Developed personalized, intuitive interfaces for B2B and B2C segments and conducted prototypes and user testing to validate solutions and iterate based on feedback. Created personas, user journeys, and comprehensive UX/UI documentation, collaborating in an Agile environment using Azure DevOps Boards to synchronize with development, product, and QA teams. Analyzed user behavior and application performance with tools like Google Play Console, Apple App Store Connect, and Sentry to ensure an optimal user experience.
Product Designer at Digibrain
December 1, 2022 - August 14, 2025
Designed user interfaces for SaaS platforms and e-commerce websites, developing a design system for a SaaS HR management platform with a comprehensive UI component library ensuring visual consistency and streamlined collaboration. Created interactive dashboards with dynamic charts and optimized navigation and data visualization. Conducted user tests and leveraged data using Maze to identify improvements. Developed conversion-focused e-commerce designs including streamlined checkout, secure payments, personalized recommendations, and A/B testing with Google Optimize to boost conversion rates and engagement.
UI Designer - Graphic Designer at Tech Competences
December 1, 2021 - August 14, 2025
Designed and optimized an e-commerce website enhancing the user experience with high-fidelity Adobe XD prototypes. Collaborated with development teams to ensure smooth technical integration and optimized website performance and usability. Worked closely with marketing teams to design promotional visuals and campaigns aligned with brand and marketing objectives.

Education

Bachelor's degree in Digital Design at University of Design Sciences and Technologies, Manouba, Tunisia
September 1, 2019 - May 1, 2022

Qualifications

UX Design training
February 1, 2022 - February 28, 2022

Industry Experience

Software & Internet, Retail, Professional Services