Available to hire
I am a creative and strategic Marketing, Content Creation, and Digital Strategy Specialist with extensive experience in crafting impactful campaigns and managing digital projects. With a strong academic foundation in Modern Languages for the Web, I complement my knowledge with professional expertise in visual communication, PR, and social media management. I am passionate about leveraging digital tools and visual storytelling to enhance brand identity, grow online presence, and engage audiences effectively.
Throughout my career, I have successfully designed and executed platform-specific content strategies that drive measurable growth in audience engagement. I enjoy collaborating with designers, event organizers, and clients to deliver cohesive and impactful communication, always aiming to optimize campaign performance and create meaningful brand experiences.
Experience Level
Work Experience
Senior Project Manager at Fiserv
September 1, 2021 - PresentManaged multiple account projects concurrently, ensuring alignment of dependencies and prioritization strategies. Supervised project financials overseeing budgets exceeding 3 million Euros. Directed end-to-end project planning, resource allocation, and execution, ensuring timely and quality deliverables. Played a pivotal role in large-scale initiatives such as CGS-Go Live and Target2 implementations.
Insurance Project Manager at CACI Dublin
September 1, 2021 - August 14, 2025Delivered regulatory, digital, and strategic projects to enhance operational efficiency and compliance. Designed and implemented governance frameworks to streamline project execution and improve reporting accuracy. Managed complex implementations including Fircosoft for sanctions screening and AML compliance solutions.
Senior PMO Analyst at NTT Onsite AIB
December 31, 2018 - August 14, 2025Oversaw program governance, budget management, and risk mitigation for the Payments Transformation Programme. Delivered quarterly program benefits reviews and risk assessments ensuring alignment with organizational objectives.
Freelance Content Creator at Social Media Platforms (Instagram, Facebook, TikTok)
January 1, 2024 - PresentDesigned and executed visually appealing and platform-specific content strategies, increasing brand visibility and engagement. Produced creative video and graphic content for TikTok, Instagram, and Facebook, leading to measurable growth in follower engagement. Conducted social media analytics to refine strategies and optimize reach.
Content Creator – Cultural Committee at Crédit Agricole
December 31, 2021 - August 14, 2025Created visual and written content for cultural initiatives, aligning with the company’s brand and mission. Promoted cultural events through multimedia campaigns across digital and social platforms. Worked collaboratively with designers and event organizers to ensure cohesive and impactful communication.
Digital Strategy Specialist at Ethyca Digital Agency, Palermo
December 31, 2021 - August 14, 2025Managed client digital projects, including website design, SEO, and online branding strategies. Designed visual assets and branding elements to enhance clients' online presence. Led workshops on visual storytelling and digital marketing best practices.
Account Specialist (Contract) at Google DoubleClick
December 31, 2017 - August 14, 2025Provided strategic support to clients in managing and optimizing programmatic advertising campaigns. Analyzed data to identify areas of improvement, leading to a 20% increase in campaign performance. Delivered client training on visual ad formats and dynamic creative optimization.
PR and Event Marketing Specialist at Palermo Events
December 31, 2016 - August 14, 2025Crafted and executed PR campaigns for cultural and entertainment events. Designed promotional visuals and materials, boosting attendance by 30%. Collaborated with media outlets and sponsors to ensure maximum event visibility.
Freelance Content Creator at Social Media Platforms (Instagram, Facebook, TikTok)
January 1, 2024 - PresentDesigned and executed visually appealing and platform-specific content strategies, increasing brand visibility and engagement. Produced creative video and graphic content for TikTok, Instagram, and Facebook, leading to measurable growth in follower engagement. Conducted social media analytics to refine strategies and optimize reach.
Content Creator – Cultural Committee at Crédit Agricole
December 31, 2021 - August 14, 2025Created visual and written content for cultural initiatives, aligning with the company’s brand and mission. Promoted cultural events through multimedia campaigns across digital and social platforms. Worked collaboratively with designers and event organizers to ensure cohesive and impactful communication.
Digital Strategy Specialist at Ethyca Digital Agency, Palermo
December 31, 2021 - August 14, 2025Managed client digital projects, including website design, SEO, and online branding strategies. Designed visual assets and branding elements to enhance clients' online presence. Led workshops on visual storytelling and digital marketing best practices.
Account Specialist (Contract) at Google DoubleClick
December 31, 2017 - August 14, 2025Provided strategic support to clients in managing and optimizing programmatic advertising campaigns. Analyzed data to identify areas of improvement, leading to a 20% increase in campaign performance. Delivered client training on visual ad formats and dynamic creative optimization.
PR and Event Marketing Specialist at Palermo Events
December 31, 2016 - August 14, 2025Crafted and executed PR campaigns for cultural and entertainment events. Designed promotional visuals and materials, boosting attendance by 30%. Collaborated with media outlets and sponsors to ensure maximum event visibility.
Freelance Content Creator at Social Media Platforms (Instagram, Facebook, TikTok)
January 1, 2024 - PresentDesigned and executed visually appealing and platform-specific content strategies, increasing brand visibility and engagement. Produced creative video and graphic content for TikTok, Instagram, and Facebook, leading to measurable growth in follower engagement. Conducted social media analytics to refine strategies and optimize reach.
Content Creator – Cultural Committee at Crédit Agricole
December 31, 2021 - August 14, 2025Created visual and written content for cultural initiatives, aligning with the company’s brand and mission. Promoted cultural events through multimedia campaigns across digital and social platforms. Worked collaboratively with designers and event organizers to ensure cohesive and impactful communication.
Digital Strategy Specialist at Ethyca Digital Agency, Palermo
December 31, 2021 - August 14, 2025Managed client digital projects, including website design, SEO, and online branding strategies. Designed visual assets and branding elements to enhance clients' online presence. Led workshops on visual storytelling and digital marketing best practices.
Account Specialist (Contract) at Google DoubleClick
December 31, 2017 - August 14, 2025Provided strategic support to clients in managing and optimizing programmatic advertising campaigns. Analyzed data to identify areas of improvement, leading to a 20% increase in campaign performance. Delivered client training on visual ad formats and dynamic creative optimization.
PR and Event Marketing Specialist at Palermo Events
December 31, 2016 - August 14, 2025Crafted and executed PR campaigns for cultural and entertainment events. Designed promotional visuals and materials, boosting attendance by 30%. Collaborated with media outlets and sponsors to ensure maximum event visibility.
Education
Degree in Modern Languages for the Web at University Name
January 11, 2030 - August 14, 2025Degree in Modern Languages for the Web at University Name
January 11, 2030 - August 14, 2025Degree at University Name
January 11, 2030 - August 14, 2025Qualifications
Industry Experience
Financial Services, Software & Internet, Professional Services
Experience Level
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