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My career began behind the camera, where I built a digital brand from scratch that now reaches over 130,000 people across various platforms. From fintech to lifestyle and luxury home goods, I've used storytelling to simplify complex ideas, humanize products, and create content ecosystems that not only inform but convert. I blend creative direction with data-backed strategy to deliver content that balances beauty and performance. I have partnered with brands like Canadian Tire, Enfagrow, Nebula Grass, and Yolla Calls, crafting content that engages and drives measurable growth. My work thrives where brand storytelling meets measurable growth.…My career began behind the camera, where I built a digital brand from scratch that now reaches over 130,000 people across various platforms. From fintech to lifestyle and luxury home goods, I've used storytelling to simplify complex ideas, humanize products, and create content ecosystems that not only inform but convert. I blend creative direction with data-backed strategy to deliver content that balances beauty and performance. I have partnered with brands like Canadian Tire, Enfagrow, Nebula Grass, and Yolla Calls, crafting content that engages and drives measurable growth. My work thrives where brand storytelling meets measurable growth.

Brandy Shokunbi

Content Producer, Content Creator, Copywriter, +1

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My career began behind the camera, where I built a digital brand from scratch that now reaches over 130,000 people across various platforms. From fintech to lifestyle and luxury home goods, I've used storytelling to simplify complex ideas, humanize products, and create content ecosystems that not only inform but convert. I blend creative direction with data-backed strategy to deliver content that balances beauty and performance. I have partnered with brands like Canadian Tire, Enfagrow, Nebula Grass, and Yolla Calls, crafting content that engages and drives measurable growth. My work thrives where brand storytelling meets measurable growth.…My career began behind the camera, where I built a digital brand from scratch that now reaches over 130,000 people across various platforms. From fintech to lifestyle and luxury home goods, I've used storytelling to simplify complex ideas, humanize products, and create content ecosystems that not only inform but convert. I blend creative direction with data-backed strategy to deliver content that balances beauty and performance. I have partnered with brands like Canadian Tire, Enfagrow, Nebula Grass, and Yolla Calls, crafting content that engages and drives measurable growth. My work thrives where brand storytelling meets measurable growth.

Available to hire

My career began behind the camera, where I built a digital brand from scratch that now reaches over 130,000 people across various platforms. From fintech to lifestyle and luxury home goods, I’ve used storytelling to simplify complex ideas, humanize products, and create content ecosystems that not only inform but convert. I blend creative direction with data-backed strategy to deliver content that balances beauty and performance.

I have partnered with brands like Canadian Tire, Enfagrow, Nebula Grass, and Yolla Calls, crafting content that engages and drives measurable growth. My work thrives where brand storytelling meets measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Content Marketing Lead at Oyin Brandy Media

April 1, 2019 - Present

Built and scaled a content studio partnering with D2C, lifestyle, and fintech brands to deliver high-performing campaigns across Instagram, TikTok, YouTube, and beyond. Managed creative production end-to-end, collaborating with videographers, copywriters, and designers to deliver visually cohesive, brand-aligned assets. Key achievements include producing a baby product video for Canadian Tire with 91.6K views and 173 saves, generating significant reach and engagement for campaigns with Enfagrow, Nebula Grass, and Yolla Calls, and leading branded partnerships with companies such as Dove, Enfamil, and BetterHelp. Utilized Meta Business Suite and analytics tools to track performance metrics and refine content strategies.

Content Strategist & Writer at Bamboo Investment

March 31, 2025 - August 15, 2025

Joined during key product launch phase helping a fintech brand communicate complex financial ideas clearly and compellingly. Crafted short-form branded content introducing Coins as a secure cross-border finance solution, boosting user engagement by 30%. Scripted social-first explainer videos breaking down currency exchange, transfers, and account funding for a growing digital audience. Collaborated with product and compliance teams to ensure all messaging was regulatory compliant while maintaining an approachable tone. Assessed campaign content performance to inform future messaging strategy and highlighted user behavior insights.

Digital Content Producer at Afri Change

September 30, 2024 - August 15, 2025

Supported new users, particularly migrants, in understanding cross-border remittance products in simple, relatable ways. Crafted short-form video content that explained product functionalities and highlighted why they matter, effectively shifting messaging from "what do they do" to "I need this," resulting in a 17% rise in app downloads within six months. Wrote and voiced user scripts addressing concerns and building trust with diaspora audiences. Worked closely with compliance and legal teams to ensure regulatory standards without losing clarity or warmth. Adapted language to maintain trust and accessibility while delivering timely, user-focused content. Directed content revisions based on performance analytics, achieving a 22% improvement in content CTR and 15% increase in returning viewers.

B2B Content Strategist (Freelance) at Yolla Calls

March 1, 2025 - Present

Produced a high-performing explainer video tailored for small business owners, showcasing how Yolla enables seamless global communication with remote teams and partners. The video reached over 73,000 views within three months, outperforming previous content and engaging 58,885 unique accounts, with 19.7% being new clientele.

Event Marketing & Newsletter Strategy at Lady in Bloom

April 1, 2024 - Present

Developed and executed targeted newsletter campaigns instrumental in building a loyal and engaged community spanning Canada, Europe, and the United States. Led a cross-functional team of 30+ volunteers including social media strategists, content creators, and community managers to execute digital and event communications. Oversaw content planning and publishing across Instagram and email newsletters, maintaining 95% adherence to timelines and ensuring consistent, impactful messaging.

Strategic Community Engagement Lead at Unlocking Opportunities (Student-based capacity-building initiative)

September 1, 2024 - Present

Led and produced a Carleton University-affiliated Zoom event on financial education and immigration targeting international students. Managed content development, speaker outreach, and multi-channel promotion. Featured expert speakers including an immigration lawyer, financial advisor, and career coach. Drew 50+ live attendees with post-event feedback highlighting clarity, relevance, and value.