I am a passionate Graphic Designer and Digital Marketing Specialist with expertise in brand identity, social media content creation, and web design. I work effectively both independently and in team environments, delivering high-quality visual content that resonates with target audiences across various industries. I excel at meeting deadlines while maintaining originality, meticulousness, and strong client understanding. My diverse skill set includes proficiency in Adobe Creative Suite, Figma, Webflow, video editing, marketing automation platforms, and SEO/SEM. I enjoy collaborating closely with photographers, art directors, and stylists to create impactful marketing materials that enhance brand visibility and customer engagement.

Marcela Popovici

I am a passionate Graphic Designer and Digital Marketing Specialist with expertise in brand identity, social media content creation, and web design. I work effectively both independently and in team environments, delivering high-quality visual content that resonates with target audiences across various industries. I excel at meeting deadlines while maintaining originality, meticulousness, and strong client understanding. My diverse skill set includes proficiency in Adobe Creative Suite, Figma, Webflow, video editing, marketing automation platforms, and SEO/SEM. I enjoy collaborating closely with photographers, art directors, and stylists to create impactful marketing materials that enhance brand visibility and customer engagement.

Available to hire

I am a passionate Graphic Designer and Digital Marketing Specialist with expertise in brand identity, social media content creation, and web design. I work effectively both independently and in team environments, delivering high-quality visual content that resonates with target audiences across various industries. I excel at meeting deadlines while maintaining originality, meticulousness, and strong client understanding.

My diverse skill set includes proficiency in Adobe Creative Suite, Figma, Webflow, video editing, marketing automation platforms, and SEO/SEM. I enjoy collaborating closely with photographers, art directors, and stylists to create impactful marketing materials that enhance brand visibility and customer engagement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Digital Marketing Specialist at New Wave Motors - Toyota
June 1, 2024 - Present
Designed labels, flyers, and banners for multiple brands. Collaborated with photographers, art directors, and stylists to ensure brand consistency. Created and managed graphic elements for social media campaigns and contributed to website redesign using Webflow to improve user experience. Produced innovative marketing materials aligned with brand identity, increasing brand visibility and customer engagement.
Digital Marketing Specialist at Eco bubble Italy
June 1, 2024 - August 15, 2025
Implemented digital marketing strategies for Eco bubble, including campaign management and brand promotion.
Marketing Specialist at Sweet Time Delice S.R.L.
January 1, 2023 - August 15, 2025
Executed various marketing functions within the company with a focus on brand support and promotional activities.

Education

MSc in Digital Marketing at West University of Timișoara
January 1, 2021 - June 1, 2023
Eng (English) H2 at Politehnica University of Timișoara
February 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality