Hi, I'm Sam Perkinson, a dedicated entrepreneur and founding partner experienced in building strong brand identities and driving significant deals in sports marketing. I've successfully managed relationships with numerous Division 1 athletes and collaborated with multiple companies to deliver measurable ROI through strategic campaigns and long-term brand collaborations. Creating seamless user experiences and leading marketing strategies are among my core strengths. I am passionate about entrepreneurship and fostering growth within communities, having founded and led an Entrepreneurship Club that grew rapidly and supported over 20 companies. I enjoy leading teams, developing marketing content, and utilizing analytical tools to optimize campaigns. I continuously seek new challenges and opportunities to innovate in marketing, brand building, and user experience design.

Sam Perkinson

Hi, I'm Sam Perkinson, a dedicated entrepreneur and founding partner experienced in building strong brand identities and driving significant deals in sports marketing. I've successfully managed relationships with numerous Division 1 athletes and collaborated with multiple companies to deliver measurable ROI through strategic campaigns and long-term brand collaborations. Creating seamless user experiences and leading marketing strategies are among my core strengths. I am passionate about entrepreneurship and fostering growth within communities, having founded and led an Entrepreneurship Club that grew rapidly and supported over 20 companies. I enjoy leading teams, developing marketing content, and utilizing analytical tools to optimize campaigns. I continuously seek new challenges and opportunities to innovate in marketing, brand building, and user experience design.

Available to hire

Hi, I’m Sam Perkinson, a dedicated entrepreneur and founding partner experienced in building strong brand identities and driving significant deals in sports marketing. I’ve successfully managed relationships with numerous Division 1 athletes and collaborated with multiple companies to deliver measurable ROI through strategic campaigns and long-term brand collaborations. Creating seamless user experiences and leading marketing strategies are among my core strengths.

I am passionate about entrepreneurship and fostering growth within communities, having founded and led an Entrepreneurship Club that grew rapidly and supported over 20 companies. I enjoy leading teams, developing marketing content, and utilizing analytical tools to optimize campaigns. I continuously seek new challenges and opportunities to innovate in marketing, brand building, and user experience design.

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Experience Level

Expert
Intermediate

Work Experience

Founding Partner & Chief Brand Officer at NIYOU
August 1, 2025 - August 15, 2025
Led the company from April 2023 to August 2025, securing over six-figure deals for athletes via strategic campaigns and long-term collaborations. Managed relationships with more than 30 Division 1 athletes and partnered with over 20 companies through brand partnerships and sponsorships. Maintained a 92% athlete retention rate, acknowledging that 8% graduated or retired. Nominated and competed in the Big East Startup Challenge.
Operations Intern at Burst Analytics
August 1, 2023 - August 15, 2025
Increased social media following by over 50% within 4 months and developed and published 8 pieces of content per week. Built custom analytical surveying dashboards for 20+ current and prospective customers. Supported cross-functional teams by coordinating communication and project updates and managed the company’s marketing strategy.
Founding Partner & Chief Experience Officer at Shayk
July 1, 2025 - August 15, 2025
Created and maintained the company’s brand guide and spearheaded user experience design and testing from July 2024 to July 2025. Led funding efforts and directed the team in crafting a seamless platform core user interface with strong focus on user experience.
Founding Partner & President at Entrepreneurship Club
May 1, 2025 - August 15, 2025
Grew the club from zero to over 120 members in the first 2 years. Organized and hosted multiple events including two Jay Tank competitions, a 10 Hour Startup Challenge, and Founders Fridays. Facilitated formation and growth of over 20 companies and developed a speaker series featuring proven entrepreneurs. Awarded capital backing to multiple startups through the club’s annual event.

Education

BSBA at Creighton University - Omaha, Nebraska
January 11, 2030 - May 1, 2025
High School Diploma at Creighton Preparatory School, Omaha, Nebraska
January 11, 2030 - May 1, 2021

Qualifications

Trailhead Cybersecurity Training for Executives
January 11, 2030 - August 15, 2025
Demystifying AI/ML/DL
January 11, 2030 - August 15, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Retail, Software & Internet