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I am a Creative Lead and Brand Designer with over 4 years of experience driving cross-market visual strategy and storytelling across SaaS, events, and community-driven platforms. I am known for turning complex ideas into relatable, engaging visuals that connect with users. I have a proven track record of leading teams, launching global campaigns, and executing creative direction that delivers measurable business results. I am passionate about blending creativity and clarity to elevate brand experiences.…I am a Creative Lead and Brand Designer with over 4 years of experience driving cross-market visual strategy and storytelling across SaaS, events, and community-driven platforms. I am known for turning complex ideas into relatable, engaging visuals that connect with users. I have a proven track record of leading teams, launching global campaigns, and executing creative direction that delivers measurable business results. I am passionate about blending creativity and clarity to elevate brand experiences.

Sherin Carol

Graphic Designer, Brand Designer, Creative Director

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I am a Creative Lead and Brand Designer with over 4 years of experience driving cross-market visual strategy and storytelling across SaaS, events, and community-driven platforms. I am known for turning complex ideas into relatable, engaging visuals that connect with users. I have a proven track record of leading teams, launching global campaigns, and executing creative direction that delivers measurable business results. I am passionate about blending creativity and clarity to elevate brand experiences.…I am a Creative Lead and Brand Designer with over 4 years of experience driving cross-market visual strategy and storytelling across SaaS, events, and community-driven platforms. I am known for turning complex ideas into relatable, engaging visuals that connect with users. I have a proven track record of leading teams, launching global campaigns, and executing creative direction that delivers measurable business results. I am passionate about blending creativity and clarity to elevate brand experiences.

Available to hire

I am a Creative Lead and Brand Designer with over 4 years of experience driving cross-market visual strategy and storytelling across SaaS, events, and community-driven platforms. I am known for turning complex ideas into relatable, engaging visuals that connect with users. I have a proven track record of leading teams, launching global campaigns, and executing creative direction that delivers measurable business results. I am passionate about blending creativity and clarity to elevate brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

French

Beginner

Arabic

Beginner

Work Experience

Associate Creative Manager at ADDA

July 1, 2024 - August 15, 2025

ADDA is a SaaS platform for residential community management providing tools like help desk, accounting, facility booking, and visitor management. I led the U.S. market brand launch and expo debut, which generated a 120% spike in site visits and a 35% follow-up rate via booth leads. I directed the visual identity for Rise High Awards, increasing brand mentions by 40% and tripling nominations. Designed 27+ newsletters regionally with an average 24% open rate and 25% demo request growth. Delivered 15+ in-app campaigns in 6 months with over 100K clicks and 35% app engagement lift. Conceptualized and executed booths at IRECMS & SBEF (2021–2024), doubling average visitor dwell time and generating 400+ qualified leads. Collaborated with PR agency to enhance brand communication strategy and market expansion.

Graphic Designer at ITLH - Information Technology Learning Hub

April 1, 2021 - August 15, 2025

Graphic Designer / Content Writer / Social Media Manager at Delenta, United Kingdom

April 1, 2021 - August 15, 2025

Created social content, product visuals, and branded assets tailored to a coaching platform audience.