I am a passionate, authentic, and empathetic Senior Marketing Manager with a strong background in leading cross-disciplinary teams, planning and executing marketing campaigns, and managing content across diverse platforms. I thrive in environments where I can turn ideas into tangible brand experiences and connect with people to build meaningful engagement. I enjoy working across departments to drive strategic communication, empower colleagues, and deliver measurable results. With a hands-on mindset, creative problem-solving, and a focus on sustainability and ESG integration, I strive to align brand storytelling with business goals and foster collaboration that brings projects to life.

I am a passionate, authentic, and empathetic Senior Marketing Manager with a strong background in leading cross-disciplinary teams, planning and executing marketing campaigns, and managing content across diverse platforms. I thrive in environments where I can turn ideas into tangible brand experiences and connect with people to build meaningful engagement. I enjoy working across departments to drive strategic communication, empower colleagues, and deliver measurable results. With a hands-on mindset, creative problem-solving, and a focus on sustainability and ESG integration, I strive to align brand storytelling with business goals and foster collaboration that brings projects to life.

Available to hire

I am a passionate, authentic, and empathetic Senior Marketing Manager with a strong background in leading cross-disciplinary teams, planning and executing marketing campaigns, and managing content across diverse platforms. I thrive in environments where I can turn ideas into tangible brand experiences and connect with people to build meaningful engagement.

I enjoy working across departments to drive strategic communication, empower colleagues, and deliver measurable results. With a hands-on mindset, creative problem-solving, and a focus on sustainability and ESG integration, I strive to align brand storytelling with business goals and foster collaboration that brings projects to life.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Responsible of Marketing at Walder Wyss Ltd.
November 1, 2022 - September 30, 2025
Managing cross-functional branding projects including a firm-wide rebranding and web refresh. Overseeing marketing materials, external communication, the CMS, and intranet. Coordinating client events to reflect brand values with a team of two assistants. Collaborating with HR on strengthening internal communication to boost employee engagement. Integrating ESG topics into the website to communicate sustainability efforts better.
Content Manager at Laudinella Hotel Group
August 31, 2022 - August 15, 2025
Developed and executed marketing campaigns and managed social media platforms. Developed an influencer strategy, introduced a new corporate identity, and ensured visual consistency across all platforms. Managed CMS and web-refresh projects, analyzed campaign performance, and optimized strategies. Supported event planning and execution, from weddings to banquets, ensuring alignment with brand values and seamless guest experiences.
Marketing Consultant at Self-employed
May 31, 2021 - August 15, 2025
Provided comprehensive brand marketing and social media strategy support to improve online presence and engagement. Offered website building services to ensure clients had professional and user-friendly websites to communicate their services effectively.
eCommerce Manager at Pferdesporthaus Loesdau GmbH
May 31, 2020 - August 15, 2025
Managed on-site marketing and campaign initiatives to drive sales and customer engagement. Oversaw front-end shop management and web performance for a seamless user experience. Coordinated CRO and SEO projects and managed the brand's social media presence to enhance online visibility and customer interaction.
Project Manager at Schwarzwald Plus GmbH
November 30, 2017 - August 15, 2025
Managed a tourist guest card project and expanded knowledge in marketing and cooperation management. Worked in a small team gaining insight into administrative processes and used communication skills to find solutions with partners and guests.
Wedding Planner at Four Winds Weddings & Events
March 31, 2015 - August 15, 2025
Planned, organized, and executed weddings and events in Costa Rica. Coordinated with partners, created handcrafted decorations for personal touches, performed research and content creation, managed WordPress websites, and oversaw entire event setups on-site.
Trainer at BFI
July 31, 2014 - August 15, 2025
Held seminars focusing on specific topics for adults in a job re-integration program. Responsible for the preparation and organization of seminar topics to ensure they were relevant and engaging for participants.
Head of Marketing at Walder Wyss Ltd.
September 30, 2025 - October 7, 2025
Manage cross-functional branding projects, including a firm-wide rebranding and web-refresh; oversee marketing materials, external communication, and the CMS and intranet. Lead a team of two assistants; coordinate client events reflecting brand values. Collaborate with HR to strengthen internal communication and employee engagement. Integrate ESG topics into the website to communicate sustainability efforts.
Content Manager at Laudinella Hotel Group
August 31, 2022 - October 7, 2025
Developed and executed marketing campaigns; managed social media platforms; developed an influencer strategy; introduced a new corporate identity; designed layouts and ensured visual consistency across platforms. Managed CMS, web-refresh, analysed campaign performance and optimised strategies. Supported events planning and execution from weddings to banquets, ensuring brand alignment.
Marketing Consultant at Self-employed
May 31, 2021 - October 7, 2025
Provided clients with comprehensive brand marketing and social media strategy support to improve online presence and engagement. Offered website building services to ensure professional, user-friendly sites.
eCommerce Manager at Pferdesporthaus Loesdau GmbH
May 31, 2020 - October 7, 2025
Managed on-site marketing and campaign initiatives to drive sales and customer engagement. Oversaw front-end shop management and web performance. Coordinated CRO and SEO projects and managed the brand's social media presence to enhance online presence and customer interaction.
Project Manager at Schwarzwald Plus GmbH
November 30, 2017 - October 7, 2025
Project manager for a tourist guest card; expanded knowledge of marketing and cooperation management. Within a small team, ensured smooth administrative processes and effective partner and guest communications.
Wedding Planner at Four Winds Weddings & Events
March 31, 2015 - October 7, 2025
Planned, organized with partners, and executed weddings and events in Costa Rica. Conducted research and content creation; crafted handcrafted decorations; built and managed WordPress websites; oversaw end-to-end event setup on site.
Trainer at BFI
July 31, 2014 - October 7, 2025
Taught seminars in Innsbruck focusing on topics for adults in a job reintegration program; responsible for topic preparation and seminar organization.

Education

Bachelor of Science – Management and Economics at University of Innsbruck
October 1, 2010 - July 1, 2014
Certified Online Marketing Manager at Social Media Akademie – Mannheim, Germany
July 1, 2020 - October 1, 2020
Bachelor of Science – Management and Economics at University of Innsbruck – Innsbruck, Austria
October 1, 2010 - July 31, 2014
Bachelor of Science – Management and Economics at University of Innsbruck
October 1, 2010 - July 1, 2014
Certified Online Marketing Manager at Social Media Akademie
July 1, 2020 - October 1, 2020
Certified Online Marketing Manager at Social Media Akademie – Mannheim, Germany
July 1, 2020 - October 31, 2020
Bachelor of Science – Management and Economics at University of Innsbruck – Innsbruck, Austria
October 1, 2010 - July 31, 2014

Qualifications

Certified Online Marketing Manager
July 1, 2020 - October 31, 2020
Certified Online Marketing Manager
July 1, 2020 - October 1, 2020
Certified Online Marketing Manager
July 1, 2020 - October 31, 2020

Industry Experience

Professional Services, Travel & Hospitality, Retail, Education, Other, Media & Entertainment, Software & Internet