Hi, I’m Sofía van Bergen, an experienced Visual Designer based in Rotterdam, The Netherlands. I specialize in branding, illustration, and developing unified brand identities. I’m passionate about creating engaging marketing materials across digital and print platforms using current design trends, with a strong focus on detail and user experience. Over the years, I have led teams and projects that combine creativity with strategic thinking, successfully delivering consistent messaging and visual identity across various platforms. I enjoy working collaboratively, adapting creatively to challenges, and continuously learning new skills in design, UX/UI, and digital marketing to bring ideas to life effectively.

Sofía van Bergen

Hi, I’m Sofía van Bergen, an experienced Visual Designer based in Rotterdam, The Netherlands. I specialize in branding, illustration, and developing unified brand identities. I’m passionate about creating engaging marketing materials across digital and print platforms using current design trends, with a strong focus on detail and user experience. Over the years, I have led teams and projects that combine creativity with strategic thinking, successfully delivering consistent messaging and visual identity across various platforms. I enjoy working collaboratively, adapting creatively to challenges, and continuously learning new skills in design, UX/UI, and digital marketing to bring ideas to life effectively.

Available to hire

Hi, I’m Sofía van Bergen, an experienced Visual Designer based in Rotterdam, The Netherlands. I specialize in branding, illustration, and developing unified brand identities. I’m passionate about creating engaging marketing materials across digital and print platforms using current design trends, with a strong focus on detail and user experience.

Over the years, I have led teams and projects that combine creativity with strategic thinking, successfully delivering consistent messaging and visual identity across various platforms. I enjoy working collaboratively, adapting creatively to challenges, and continuously learning new skills in design, UX/UI, and digital marketing to bring ideas to life effectively.

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Language

Spanish; Castilian
Fluent
English
Fluent
Dutch
Advanced

Work Experience

Media Director at YOUth ACT
December 1, 2024 - Present
Board member responsible for discussing internal affairs, future strategies, and project progression. Leading a five-member team by delegating tasks and ensuring deadline adherence. Ensuring consistent messaging across platforms while preserving visual identity. Successfully implemented strategic social media campaigns for event promotion and donor attraction.
Graphic Designer at White Space
March 1, 2024 - August 15, 2025
Managed creation of digital assets including infographics and brand guidelines for company representation. Developed a Brand Identity Book and website design using AI tools to innovatively and accurately depict the company’s image.
UX/UI Designer at Ironhack
January 1, 2024 - August 15, 2025
Managed UX/UI design projects involving research and prototyping. Enhanced digital presence for various clients including small businesses, non-profits, and companies through improved apps and websites.
All-around Designer at Dutch Light Pro
December 1, 2021 - August 15, 2025
Responsible for lighting design plans and creation of print and digital media for different marketing campaigns. Designed presentations, newsletters, and worked with brands like Heineken, Scotch & Soda, and ING.
Designer at Agencia P-Per
August 1, 2017 - August 15, 2025
Designed retail displays for brand activations, enhancing time management skills in fast-paced agency settings. Achieved significant sales boosts and immediate stock clearance. Worked with brands such as Coca-Cola, Nescafé, and Xbox in Chile.

Education

Bachelor at Universidad del Pacífico
March 1, 2010 - December 1, 2015

Qualifications

UX/UI Designer
July 1, 2022 - August 15, 2025
Brand Mastery
March 1, 2023 - August 15, 2025
Digital Marketing & e-commerce
April 1, 2024 - August 15, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Education