Luara Cavalheiro do Nascimento
I am a marketing and communication professional with experience living and working in Brazil and Portugal. I specialize in branding, social media, events, and visual merchandising.
About
I am a marketing and communication professional with experience living and working in Brazil and Portugal. I specialize in branding, social media, events, and visual merchandising. I am communicative, creative, and strategic, focused on developing and implementing integrated actions that strengthen brand image and generate real impact.
I have worked in the fashion and agrotechnology sectors, always paying attention to customer experience, brand identity, and audience engagement. I am passionate about creating memorable brand experiences and contributing effectively to commercial results.
- 3 years' experience
- Joined August 2025
Languages
- PortugueseFluent
- EnglishIntermediate
Industry experience
- Consumer Goods
- Agriculture & Mining
- Retail
- Media & Entertainment
- Travel & Hospitality
Work experience
Started as a sales associate and was promoted to Visual Merchandiser of the brand’s main unit in Portugal. Created and maintained layouts aligned with brand directives to enhance customer experience and directly contribute to commercial performance. Participated in weekly meetings with teams from Portugal and Spain to define brand positioning, track new product launches, and plan campaigns. Applied visual and commercial strategies to optimize product presentation and boost sales conversion.
Responsible for organizing and executing corporate and promotional events including brand participation at G20. Established strategic partnerships and co-launched a podcast project with producers to expand digital presence. Planned and managed social media content, especially on Instagram, contributing to consolidating the brand’s digital identity. Developed branding strategies and supported institutional image strengthening actions.
Started as a sales associate receiving support from the area manager to deepen knowledge in visual merchandising. Completed a specialized course to better understand visual identity and strategic product exposure.
Education· 5
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