I am a dynamic design leader with over a decade of experience shaping regional design strategy across the Middle East, Turkey, and Africa. I drive end-to-end design execution—from branding and visual storytelling to high-impact campaigns—that resonates with diverse audiences and elevates brands. I excel at building and mentoring regional teams, collaborating with stakeholders across borders, and delivering scalable design systems using tools like Canva and the Adobe Creative Suite to align with global standards.…

John Arsanious

I am a dynamic design leader with over a decade of experience shaping regional design strategy across the Middle East, Turkey, and Africa. I drive end-to-end design execution—from branding and visual storytelling to high-impact campaigns—that resonates with diverse audiences and elevates brands. I excel at building and mentoring regional teams, collaborating with stakeholders across borders, and delivering scalable design systems using tools like Canva and the Adobe Creative Suite to align with global standards.…

Available to hire

I am a dynamic design leader with over a decade of experience shaping regional design strategy across the Middle East, Turkey, and Africa. I drive end-to-end design execution—from branding and visual storytelling to high-impact campaigns—that resonates with diverse audiences and elevates brands.

I excel at building and mentoring regional teams, collaborating with stakeholders across borders, and delivering scalable design systems using tools like Canva and the Adobe Creative Suite to align with global standards.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

Principal Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)
February 1, 2022 - August 15, 2025
Directed creative strategy and execution for key marketing campaigns, driving engagement and awareness in regional markets. Served as a senior design advisor, contributing to concept development, visual direction, and message clarity across multiple campaign formats. Developed modular templates and systems to streamline production of marketing assets while maintaining brand integrity at scale. Collaborated with senior business and marketing stakeholders to ensure visual content aligned with regional priorities and KPIs. Provided mentoring and design feedback to junior creatives, promoting quality, consistency, and technical growth across the team.
Design Lead – Middle East, Turkey & Africa at International Data Corporation (IDC)
February 1, 2022 - Present
Represent regional perspectives in the global design team, ensuring cultural nuances are reflected in international brand strategies and campaigns. Lead the development of branding frameworks, visual assets, and internal communications initiatives aligned with global standards. Collaborate with internal stakeholders to create compelling visuals supporting employee engagement, leadership messaging, and strategic announcements. Act as a global subject matter expert on Canva, delivering training, advanced support, and design optimization at scale. Oversee and manage complex design projects from briefing through execution, ensuring alignment with priorities, timelines, and client expectations. Mentor and support a direct report, fostering skill development and ownership while shaping the growth of the regional design function. Partner with regional design leads on cross-regional projects, ensuring design alignment, consistency, and strategic impact. Balance responsibilities across brand st
Senior Graphic Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)
June 30, 2021 - August 15, 2025
Designed a wide range of marketing and communication materials across digital, print, and event channels aligned with campaign goals and brand standards. Partnered with marketing, research, and regional teams to deliver creative solutions tailored to local audience preferences. Managed design projects end-to-end, meeting deadlines while ensuring quality, accuracy, and brand alignment. Contributed to creative strategy discussions, offering design insight to enhance visual storytelling and engagement. Maintained up-to-date knowledge of tools, formats, and trends to deliver fresh, relevant, and compelling design work.
Senior Graphic Designer at HSBC Global Publishing Services
February 1, 2017 - August 15, 2025
Managed end-to-end design projects, partnering with clients to define briefs, assign tasks, and deliver print and digital assets on time and within corporate branding guidelines. Conducted rigorous quality assurance across all artwork submissions, achieving zero-error delivery and consistently meeting performance targets. Served as primary client liaison, proactively reporting project status, resolving concerns, and recommending process improvements. Supervised a cross-functional production team, guiding designers and associates through creative execution and workflow optimization. Collaborated with Art Directors and production managers to align deliverables with business objectives and regional market needs. Implemented standardized project management processes—planning, executing, monitoring, and closing—to streamline operations and mitigate risks.
Graphic Designer at HSBC Global Publishing Services
March 1, 2014 - August 15, 2025
Designed high-impact print, web, and interactive marketing materials by translating strategic creative briefs into compelling visual solutions. Ensured strict adherence to brand and content guidelines through meticulous attention to detail and self-reviews, maintaining a zero-error record. Coordinated with senior designers and production teams to meet monthly delivery targets, optimizing production workflows and resource allocation. Contributed creative ideas in strategy sessions, enhancing campaign effectiveness and audience engagement. Acted as a responsive point of contact for business partners, addressing inquiries and delivering timely design solutions.
Various roles in advertising agencies including Senior Graphic Designer roles at Be Brand, Mediates Agency LLC, Silver Studio, Shepherd Color Separation Center, Silver Group, Sat 7 Channel
December 31, 2010 - August 15, 2025
Designed concepts for print and digital campaigns including brochures, flyers, posters, and magazine ads, ensuring brand consistency for clients such as Microsoft, P&G, Kraft, and Nokia. Led production workflows including pre-press, print, and packaging, coordinating with vendors to deliver high-quality materials on schedule. Designed environmental and experiential graphics including exhibition booths, 3D mock-ups, and retail gondolas to enhance brand visibility at events and in-store. Created packaging and collateral balancing aesthetic appeal with functional design requirements. Produced and edited multimedia content (VHS/CD covers, broadcast promos) using Final Cut Pro, ensuring seamless integration of motion graphics with overall campaign narratives.
Principal Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)
February 28, 2022 - August 15, 2025
Directed creative strategy and execution for key marketing campaigns, driving engagement and awareness in regional markets. Served as senior design advisor, contributing to concept development, visual direction, and message clarity across multiple campaign formats. Developed modular templates and systems to streamline production of marketing assets while maintaining brand integrity at scale. Collaborated with senior business and marketing stakeholders to ensure visual content aligned with regional priorities and KPIs. Provided mentoring and design feedback to junior creatives, promoting quality, consistency, and technical growth across the team.
Design Lead – Middle East, Turkey & Africa at International Data Corporation (IDC)
February 1, 2022 - Present
Represent regional perspectives in the global design team, ensuring cultural nuances are reflected in international brand strategies and campaigns. Led development of branding frameworks, visual assets, and internal communications initiatives aligned with global standards. Collaborated with internal stakeholders to create compelling visuals that support employee engagement, leadership messaging, and strategic announcements. Acted as a global subject matter expert on Canva, delivering training, advanced support, and design optimization at scale. Oversaw and managed complex design projects from briefing through execution, ensuring alignment with priorities, timelines, and client expectations. Mentored and supported a direct report, fostering skill development and ownership while shaping the growth of the regional design function. Partnered with regional design leads on cross-regional projects, ensuring design alignment, consistency, and strategic impact. Balanced responsibilities across
Senior Graphic Designer – Middle East, Turkey & Africa at International Data Corporation (IDC)
June 30, 2021 - August 15, 2025
Designed a wide range of marketing and communication materials across digital, print, and event channels aligned with campaign goals and brand standards. Partnered with marketing, research, and regional teams to deliver creative solutions tailored to local audience preferences. Managed design projects end-to-end, meeting deadlines while ensuring quality, accuracy, and brand alignment. Contributed to creative strategy discussions, offering design insight to enhance visual storytelling and engagement. Maintained up-to-date knowledge of tools, formats, and trends to deliver fresh, relevant, and compelling design work.
Senior Graphic Designer at HSBC Global Publishing Services
February 28, 2017 - August 15, 2025
Managed end-to-end design projects, partnering with clients to define briefs, assign tasks, and deliver print and digital assets on time and within corporate branding guidelines. Conducted rigorous quality assurance across all artwork submissions, achieving zero-error delivery and consistently meeting performance targets. Served as primary client liaison, proactively reporting project status, resolving concerns, and recommending process improvements. Supervised a cross-functional production team, guiding designers and associates through creative execution and workflow optimization. Collaborated with Art Directors and production managers to align deliverables with business objectives and regional market needs. Implemented standardized project management processes—planning, executing, monitoring, and closing—to streamline operations and mitigate risks.
Senior Graphic Designer at Various Advertising Agencies (Be Brand, Mediates Agency LLC, Silver Studio, Shepherd Color Separation Center, Silver Group)
March 31, 2014 - August 15, 2025
Designed high-impact print, web, and interactive marketing materials by translating strategic creative briefs into compelling visual solutions. Ensured strict adherence to brand and content guidelines through meticulous attention to detail and self-reviews, maintaining a zero-error record. Coordinated with senior designers and production teams to meet monthly delivery targets, optimizing production workflows and resource allocation. Contributed creative ideas in strategy sessions, enhancing campaign effectiveness and audience engagement. Acted as responsive point of contact for business partners, addressing inquiries and delivering timely design solutions.
Graphic Designer Trainee at Sat 7 Channel
December 31, 2010 - August 15, 2025
Produced and edited multimedia content (VHS/CD covers, broadcast promos) using Final Cut Pro, ensuring seamless integration of motion graphics with overall campaign narratives.
Design Lead – (META Region) at International Data Corporation (IDC)
February 1, 2022 - Present
Led regional brand execution across marketing, internal communications, and events ensuring cultural relevance within global brand frameworks. Designed and developed visual assets, branding systems, and communication templates tailored for regional and global use. Acted as global Canva expert, spearheading enterprise rollout, led training programs, and optimized workflows to scale creative output. Created visuals for internal campaigns, leadership messaging, and employee engagement initiatives. Oversaw complex design projects from brief to execution, aligning priorities and timelines with business needs. Mentored and supported a junior designer while contributing to regional design team evolution. Collaborated with global design leads on cross-regional initiatives, balancing creative direction with scalable brand systems.
Principal Designer – (META Region) at International Data Corporation (IDC)
February 1, 2022 - August 28, 2025
Directed creative strategy and delivery for regional marketing campaigns, ensuring brand alignment and high-impact execution. Developed modular design systems and templates to scale asset production while maintaining visual consistency. Acted as senior design advisor shaping visual direction and message clarity across campaign formats. Collaborated with business and marketing leads to align visuals with campaign goals and KPIs. Mentored junior creatives, providing feedback to promote quality, technical growth, and consistency.
Senior Graphic Designer – (META Region) at International Data Corporation (IDC)
June 30, 2021 - August 28, 2025
Created marketing and communication visuals across digital, print, and event platforms aligned with campaign strategy and brand standards. Delivered tailored creative solutions in collaboration with marketing, research, and regional teams. Managed design projects end-to-end, ensuring high-quality execution and on-time delivery. Contributed to creative strategy sessions enhancing visual storytelling and concept development. Stayed current with tools and design trends to ensure fresh, audience-relevant creative output.
Senior Graphic Designer at HSBC Global Publishing Services
February 1, 2017 - August 28, 2025
Managed end-to-end design projects partnering with clients to define briefs and deliver digital and print assets within brand guidelines. Led quality assurance processes across artwork achieving zero-error delivery and consistent performance targets. Acted as primary liaison for internal clients resolving issues and recommending workflow improvements. Supervised a production team supporting creative execution and process alignment across departments. Collaborated with Art Directors and regional managers to ensure creative output matched business and market needs.
Graphic Designer at HSBC
March 31, 2014 - August 28, 2025
Designed high-impact marketing assets across print, web, and interactive formats translating briefs into brand-aligned visual solutions. Maintained strict brand and quality standards achieving zero-error output through detailed self-review. Collaborated with senior designers and production teams to meet delivery targets and optimize workflow efficiency. Supported business partners with responsive design execution and creative input during campaign planning.
Design Lead at IDC Global Publishing Services
February 1, 2022 - Present
Oversees regional design strategy and end-to-end design execution; mentors regional design team; aligns branding and creative output with regional priorities; collaborates with marketing and governance to deliver measurable impact.
Principal Designer at IDC Global Publishing Services
February 1, 2022 - September 18, 2025
Directed creative strategy and execution for key marketing campaigns, driving engagement and awareness in regional markets; contributed to concept development, visual direction, and message clarity across multiple campaign formats.
Senior Graphic Designer at HSBC Global Publishing Services
February 1, 2017 - September 18, 2025
Managed end-to-end design projects; coordinated with major clients (Microsoft, P&G, Kraft, Nokia); led production workflows; produced print, packaging, environmental, and multimedia assets.
Graphic Designer at HSBC Global Publishing Services
April 1, 2014 - September 18, 2025
Created print and digital assets; supported brand guidelines; collaborated with internal teams and agencies to deliver high-quality advertising materials.
Graphic Designer at Be Brand Advertising Agencies
December 1, 2010 - September 18, 2025
Developed concepts for print and digital campaigns (brochures, flyers, posters, magazine ads); coordinated with vendors to deliver high-quality materials.

Education

B.Sc. in Applied Arts – Graphics and Advertising at OEKIU
January 11, 2030 - January 1, 2006
B.Sc. in Applied Arts – Graphics and Advertising at OEKIU
January 11, 2030 - January 1, 2006

Qualifications

PMP and other project management related training (Lynda.com, with PMI authorized coursework)
January 1, 2016 - August 15, 2025
HSBC Learning and Development (L&D) – Multiple courses including Introductory Business Writing Skills, Leadership Transitions, Influential Negotiation, Essentials of Team Dynamics
January 1, 2012 - August 15, 2025
3D Studio Max Certificate No. 13 OEKIU BW08
January 1, 2009 - August 15, 2025
Employee of the Quarter Award - IDC
January 11, 2030 - August 15, 2025
Design Golden Chair Award
July 1, 2024 - August 15, 2025
HSBC Star Award
November 1, 2012 - August 15, 2025
HSBC Star Award
June 1, 2016 - August 15, 2025
HSBC Recognition Award for 3 Years of Service
June 1, 2014 - August 15, 2025
HSBC Recognition Award for 5 Years of Service
June 1, 2016 - August 15, 2025
Project Management Professional with PMI-authorized coursework
January 1, 2016 - August 15, 2025
Certified in Agile Project Management
January 1, 2016 - August 15, 2025
Certificate in Customer Service Fundamentals
January 1, 2016 - August 15, 2025
Certificate in Operations Management Fundamentals
January 1, 2016 - August 15, 2025
Certificate in Six Sigma & Lean Six Sigma
January 1, 2016 - August 15, 2025
Certificate in Communication Fundamentals
January 1, 2016 - August 15, 2025
Certificate in Time Management Fundamentals
January 1, 2016 - August 15, 2025
Certificate in Business Writing Fundamentals
January 1, 2016 - August 15, 2025
HSBC Learning and Development - At Our Best
January 1, 2016 - August 15, 2025
HSBC Learning and Development - Introductory Business Writing Skills
January 1, 2015 - August 15, 2025
HSBC Learning and Development - Leadership Transitions
January 1, 2014 - August 15, 2025
HSBC Learning and Development - Influential Negotiation
January 1, 2013 - August 15, 2025
HSBC Learning and Development - Essentials of Team Dynamics
January 1, 2012 - August 15, 2025
3D Studio Max Certificate No. 13
January 1, 2009 - August 15, 2025
B.S.c. in Applied Arts (Graphics & Advertising)
January 1, 2006 - August 28, 2025
Project & Creative Operations Training – Lynda.com (PMI-Authorized)
January 1, 2016 - August 28, 2025
Leadership & Team Development – HSBC Business School
January 1, 2012 - December 31, 2016
3D Studio Max Certificate – Russian Culture Center
January 1, 2009 - August 28, 2025
Bachelor of Science in Applied Arts – Graphic Design and Advertising
January 11, 2030 - September 18, 2025
Certificate: 3D Studio Max
January 11, 2030 - September 18, 2025
3D Studio Max – Certificate
January 11, 2030 - September 18, 2025
Bachelor of Science in Applied Arts – Graphic and Advertising
January 11, 2030 - September 18, 2025

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Retail, Other, Education

Skills

Experience Level