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I am a results-driven paid media strategist with over 4 years of experience leading international campaigns across EMEA and U.S. markets for top-tier clients including Reckitt, Vanguard, and Best Buy. I specialize in paid social planning, creative testing, and performance optimization on platforms like Meta, TikTok, and Pinterest. I enjoy collaborating across teams to deliver integrated, full-funnel digital campaigns and contributing to platform innovation by driving early adoption of new features. With a strong background in finance and international trade alongside my marketing expertise, I am passionate about leveraging data-driven strategies to optimize media investments and craft compelling brand storytelling. Currently based in Haarlem, the Netherlands, I am eager to continue developing my career in dynamic marketing roles that challenge and inspire me.…I am a results-driven paid media strategist with over 4 years of experience leading international campaigns across EMEA and U.S. markets for top-tier clients including Reckitt, Vanguard, and Best Buy. I specialize in paid social planning, creative testing, and performance optimization on platforms like Meta, TikTok, and Pinterest. I enjoy collaborating across teams to deliver integrated, full-funnel digital campaigns and contributing to platform innovation by driving early adoption of new features. With a strong background in finance and international trade alongside my marketing expertise, I am passionate about leveraging data-driven strategies to optimize media investments and craft compelling brand storytelling. Currently based in Haarlem, the Netherlands, I am eager to continue developing my career in dynamic marketing roles that challenge and inspire me.

Nebai Leon

Marketing Strategist, Marketing Analyst, Performance Marketer, +3

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I am a results-driven paid media strategist with over 4 years of experience leading international campaigns across EMEA and U.S. markets for top-tier clients including Reckitt, Vanguard, and Best Buy. I specialize in paid social planning, creative testing, and performance optimization on platforms like Meta, TikTok, and Pinterest. I enjoy collaborating across teams to deliver integrated, full-funnel digital campaigns and contributing to platform innovation by driving early adoption of new features. With a strong background in finance and international trade alongside my marketing expertise, I am passionate about leveraging data-driven strategies to optimize media investments and craft compelling brand storytelling. Currently based in Haarlem, the Netherlands, I am eager to continue developing my career in dynamic marketing roles that challenge and inspire me.…I am a results-driven paid media strategist with over 4 years of experience leading international campaigns across EMEA and U.S. markets for top-tier clients including Reckitt, Vanguard, and Best Buy. I specialize in paid social planning, creative testing, and performance optimization on platforms like Meta, TikTok, and Pinterest. I enjoy collaborating across teams to deliver integrated, full-funnel digital campaigns and contributing to platform innovation by driving early adoption of new features. With a strong background in finance and international trade alongside my marketing expertise, I am passionate about leveraging data-driven strategies to optimize media investments and craft compelling brand storytelling. Currently based in Haarlem, the Netherlands, I am eager to continue developing my career in dynamic marketing roles that challenge and inspire me.

Available to hire

I am a results-driven paid media strategist with over 4 years of experience leading international campaigns across EMEA and U.S. markets for top-tier clients including Reckitt, Vanguard, and Best Buy. I specialize in paid social planning, creative testing, and performance optimization on platforms like Meta, TikTok, and Pinterest. I enjoy collaborating across teams to deliver integrated, full-funnel digital campaigns and contributing to platform innovation by driving early adoption of new features.

With a strong background in finance and international trade alongside my marketing expertise, I am passionate about leveraging data-driven strategies to optimize media investments and craft compelling brand storytelling. Currently based in Haarlem, the Netherlands, I am eager to continue developing my career in dynamic marketing roles that challenge and inspire me.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Dutch

Intermediate

French

Advanced

Work Experience

Media Investment Associate Supervisor at Publicis Global Delivery

June 1, 2025 - August 15, 2025

Led paid social execution for clients including Vanguard and Reckitt, managing campaign setup, optimization, and reporting in Meta Ads Manager and Pinterest Ads. Created media briefs aligning campaign messaging with brand storytelling and audience journeys. Managed multi-market budgets while collaborating with EMEA agencies to optimize performance and creative iterations. Developed audience frameworks for various funnel stages and ensured campaign technical integrity through pixel/event tracking and compliance reviews. Coordinated with CRM, eCommerce, and brand teams to deliver integrated, full-funnel digital campaigns and contributed to platform innovation by supporting early feature adoption and JBP conversations.

Senior Media Buyer at Publicis Global Delivery

April 1, 2023 - August 15, 2025

Owned the media buying process for digital and native campaigns, including negotiation, insertion order management, and reconciliation, supporting campaigns across Bogota and New York City.

Financial Analyst at Forestta

April 1, 2021 - August 15, 2025

Advised individuals and entrepreneurs on financial goal setting, savings plans, and investment strategies through structured needs assessments.

Treasury Intern at British American Tobacco

July 1, 2019 - August 15, 2025

Supported cash flow forecasting and financial documentation using SAP.

Media Investment Associate Supervisor at Publicis Global Delivery

June 1, 2025 - August 15, 2025

Led paid social execution for clients including Vanguard and Reckitt by overseeing campaign setup, optimization, and reporting across Meta Ads Manager and Pinterest Ads. Created media briefs aligning messaging with brand storytelling and audience journeys. Managed multi-market budgets and collaborated with EMEA agencies to optimize performance and creative iterations. Developed audience frameworks for different funnel stages and ensured technical integrity through pixel/event tracking and compliance reviews. Collaborated cross-functionally with CRM, eCommerce, and brand teams to deliver integrated, full-funnel digital campaigns. Supported platform innovation and contributed to joint business planning conversations.

Senior Media Buyer at Publicis Global Delivery

April 1, 2023 - August 15, 2025

Owned the media buying process for digital and native campaigns, including negotiation, insertion order management, and reconciliation, supporting top-tier client campaigns with a focus on effective budget utilization and performance goals.

Financial Analyst at Foresta

April 1, 2021 - August 15, 2025

Advised individuals and entrepreneurs on financial goal setting, savings plans, and investment strategies through structured needs assessments to support their financial growth and stability.

Treasury Intern at British American Tobacco

July 1, 2019 - August 15, 2025

Supported cash flow forecasting and prepared financial documentation using SAP, contributing to the treasury department’s daily operations and financial management.