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Hi there! I’m Nonkululeko Mashiyi, a UX/UI designer at Absa Group with a focus on human-centered digital experiences. I design end-to-end customer journeys for digital cards, credit health coaching, and onboarding features, blending user research, usability testing, and prototyping to deliver intuitive products. My background in theatre and production informs my collaborative approach and storytelling in design. I enjoy applying marketing strategies and AI-informed insights to create experiences that are accessible, delightful, and business-relevant.…Hi there! I’m Nonkululeko Mashiyi, a UX/UI designer at Absa Group with a focus on human-centered digital experiences. I design end-to-end customer journeys for digital cards, credit health coaching, and onboarding features, blending user research, usability testing, and prototyping to deliver intuitive products. My background in theatre and production informs my collaborative approach and storytelling in design. I enjoy applying marketing strategies and AI-informed insights to create experiences that are accessible, delightful, and business-relevant.

Nonkululeko Mashiyi

UX Designer, UI Designer, Graphic Designer, +4

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Hi there! I’m Nonkululeko Mashiyi, a UX/UI designer at Absa Group with a focus on human-centered digital experiences. I design end-to-end customer journeys for digital cards, credit health coaching, and onboarding features, blending user research, usability testing, and prototyping to deliver intuitive products. My background in theatre and production informs my collaborative approach and storytelling in design. I enjoy applying marketing strategies and AI-informed insights to create experiences that are accessible, delightful, and business-relevant.…Hi there! I’m Nonkululeko Mashiyi, a UX/UI designer at Absa Group with a focus on human-centered digital experiences. I design end-to-end customer journeys for digital cards, credit health coaching, and onboarding features, blending user research, usability testing, and prototyping to deliver intuitive products. My background in theatre and production informs my collaborative approach and storytelling in design. I enjoy applying marketing strategies and AI-informed insights to create experiences that are accessible, delightful, and business-relevant.

Available to hire

Hi there! I’m Nonkululeko Mashiyi, a UX/UI designer at Absa Group with a focus on human-centered digital experiences. I design end-to-end customer journeys for digital cards, credit health coaching, and onboarding features, blending user research, usability testing, and prototyping to deliver intuitive products.

My background in theatre and production informs my collaborative approach and storytelling in design. I enjoy applying marketing strategies and AI-informed insights to create experiences that are accessible, delightful, and business-relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Designer UX/UI : Customer experience designer at Absa Group

December 31, 2024 - August 15, 2025

Worked on the Virtual Card Push Provisioning feature to enable Android users to add their digital cards to Google or Samsung wallets, improving user experience and reducing error rates to 4%. Contributed to the Credit Coach feature by continuously designing and delivering hyper-personalised credit health coaching experiences, validated through user testing, which has had over 162,600 unique visits. Participated in re-evaluating and redesigning the onboarding process for credit limit increase within the connected banking platform, focusing on user-centred design principles.

Customer Design Graduate at Absa Group

December 31, 2023 - August 15, 2025

Gained human-centred design knowledge and skills by working on multiple projects within Absa that tackled complex design problems. Enhanced UX/UI and service design expertise through hands-on involvement in project execution and collaboration with the design office team.

Production Director & Producer at Wits Theatre, State Theatre & Joburg Theatre

May 1, 2022 - August 15, 2025

Produced and directed the production 'Herstory Museum', working independently on script selection, coordination, directing, editing, and financing. Planned and managed various aspects of theatre production to successfully deliver creative projects.

Decoration Event Manager (Volunteer) at Hillsong

January 31, 2020 - August 15, 2025

Created visual concepts and oversaw the setup, execution, and cleanup of events. Ensured the visual experience matched the themes or tone of each event.

Educational Assistant & Graphic Designer (Volunteer) at Witbank High School

July 31, 2021 - August 15, 2025

Supported children's learning and assisted the main class teacher with administrative tasks. Created visual concepts for school communications including award certificates, programs, and marketing materials.

UX/UI Designer / Customer Experience Designer at Absa Group (Banking)

February 1, 2024 - November 5, 2025

Designed and iterated on end-to-end digital experiences including Virtual Card push provisioning and Credit Coach features. Conducted user testing, defined user journeys, and collaborated across product, research, and engineering to deliver intuitive experiences. On the Virtual Card feature, contributed to view and control UX iterations that led to 17,858 unique provisioning clicks, with 39% redirected to Google Wallet and 10% to Samsung Wallet, achieving a 49% overall adoption and reducing error rate to 4%. Worked on Credit Coach to improve the display of credit usage, supported by user testing and analytics to meet customer needs. Contributed to the onboarding flow for credit limit increases and broader connected banking UI/UX improvements.

Customer Design Graduate at Absa Group (Banking)

December 31, 2023 - December 31, 2023

Gained knowledge and experience in human-centered design, solving complex problems across multiple Absa projects. Built skills in UX/UI design and service design, including discovery, prototyping, and user validation.

Decoration Event Manager (Volunteer) at Hillsong

January 1, 2020 - January 1, 2020

Created visual concepts and oversaw setup, execution, and teardown of events. Ensured visual consistency with event themes and tone.

Production Director & Producer at Wits Theatre, State Theatre & Joburg Theatre (Theatre Production)

May 1, 2022 - May 1, 2022

Produced and directed the production Herstory Museum; independently planned and coordinated aspects of theatre production, including script selection, writing, directing, editing, and financing arrangements.

Educational Assistant & Graphic Designer (Volunteer) at Witbank High School

July 1, 2021 - July 1, 2021

Supported students and teachers, performed administrative tasks, and created visual concepts for school communications and events.

AI Trainer at Outlier

July 1, 2025 - July 1, 2025

Testing AI models and providing feedback to improve accuracy by verifying and correcting outputs.