Crina Poida
I am a strategic and data-driven Digital Media Planner with over two years of experience creating, executing, and optimizing high-performing campaigns for global clients such as Disney+, Lego, and ACER.
About
I am a strategic and data-driven Digital Media Planner with over two years of experience creating, executing, and optimizing high-performing campaigns for global clients such as Disney+, Lego, and ACER. I excel in cross-functional collaboration, analyzing campaign performance metrics, and refining strategies to boost efficiency and effectiveness.
I hold strong international academic credentials, including a Master’s in Strategic Marketing, and keep my skills current with certifications in digital advertising tools. Multilingual and agile, I have a passion for blending creativity with analytics to deliver impactful marketing solutions that truly resonate with target audiences.
- 3 years' experience
- Joined August 2025
Languages
- EnglishFluent
- ChineseAdvanced
- Romanian, Moldavian, MoldovanFluent
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Education
- Software & Internet
Work experience
Responsible for developing, implementing, and monitoring online media plans for high-profile clients including Disney+, Lego, and ACER to reach target audiences and achieve performance goals. Utilized expertise in direct marketing, search engine marketing, mobile marketing, social media, and advanced Microsoft Excel skills. Collaborated with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
Implemented a treasury management system that increased operational efficiency and developed a streamlined budgeting system for the organization.
Managed a team of five marketing professionals to successfully execute campaigns. Developed core personal skills including leadership, problem-solving, and public speaking.
Education
Certifications and awards· 5
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