I am a broad art director, designer, illustrator, and animator who has worked on everything from abstract art to diaper ad coupons. What ties all these roles together is my quest to find the ingenious. I feel at home in every part of the process, from the concept phase to optimizing the final technical details. In the moment where there’s a loose strategy, a direction but nothing visual yet, I excel beyond most. I can write my own brief and also understand the point of someone else’s. I have explored many different expressions through the years, often driven by client needs but also by ongoing curiosity. Over time, I have become a Swiss army knife with multiple areas of expertise. I can set overarching concepts for large advertising campaigns and diagnose issues in print files when no one else wants to. I've become familiar with putting out fires in busy ad agencies as well as talking philosophy with shy artists planning books. In all contexts, I am attentive, analytical, and respond with generous energy and solutions that take things a step further. There is almost always a stroke of genius to be found; sometimes spectacular, sometimes subtle.

Kalle Mattsson

I am a broad art director, designer, illustrator, and animator who has worked on everything from abstract art to diaper ad coupons. What ties all these roles together is my quest to find the ingenious. I feel at home in every part of the process, from the concept phase to optimizing the final technical details. In the moment where there’s a loose strategy, a direction but nothing visual yet, I excel beyond most. I can write my own brief and also understand the point of someone else’s. I have explored many different expressions through the years, often driven by client needs but also by ongoing curiosity. Over time, I have become a Swiss army knife with multiple areas of expertise. I can set overarching concepts for large advertising campaigns and diagnose issues in print files when no one else wants to. I've become familiar with putting out fires in busy ad agencies as well as talking philosophy with shy artists planning books. In all contexts, I am attentive, analytical, and respond with generous energy and solutions that take things a step further. There is almost always a stroke of genius to be found; sometimes spectacular, sometimes subtle.

Available to hire

I am a broad art director, designer, illustrator, and animator who has worked on everything from abstract art to diaper ad coupons. What ties all these roles together is my quest to find the ingenious. I feel at home in every part of the process, from the concept phase to optimizing the final technical details. In the moment where there’s a loose strategy, a direction but nothing visual yet, I excel beyond most. I can write my own brief and also understand the point of someone else’s.

I have explored many different expressions through the years, often driven by client needs but also by ongoing curiosity. Over time, I have become a Swiss army knife with multiple areas of expertise. I can set overarching concepts for large advertising campaigns and diagnose issues in print files when no one else wants to. I’ve become familiar with putting out fires in busy ad agencies as well as talking philosophy with shy artists planning books. In all contexts, I am attentive, analytical, and respond with generous energy and solutions that take things a step further. There is almost always a stroke of genius to be found; sometimes spectacular, sometimes subtle.

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Work Experience

Inhouse Department at Tommy Hilfiger
December 31, 2008 - August 15, 2025
Graphic Designer at The Living Eye, Amsterdam
December 31, 2009 - August 15, 2025
Graphic Designer / Art Director at Vandejong Communication, Amsterdam
December 31, 2011 - August 15, 2025
Graphic Designer / Art Director at Volontaire Reklambyrå, Stockholm
December 31, 2016 - August 15, 2025
Founder at Studio Kalle Mattsson
January 1, 2002 - Present
Running own design studio working on commercial and cultural projects mixing broad skills and experience from different fields.
Senior Creative Designer / Art Director / Kreatör at Prime Weber Shandwick
January 1, 2020 - Present

Education

at Serietecknarskolan, Hofors
January 1, 1998 - December 31, 1999
at Wiks Folkhögskola
January 1, 1999 - December 31, 2000
at Uppsala Universitet, Ide och lärdomshistoria A
January 1, 2001 - December 31, 2001
at Grafikskolan, Stockholm
January 1, 2002 - December 31, 2003
at Nyckelviksskolan
January 1, 2003 - December 31, 2004
Bachelor of Design at Gerrit Rietveld Academie, Amsterdam
January 1, 2004 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Government, Education