I am a digital marketing and media professional with experience managing campaigns, creating compelling content, and analyzing performance metrics across various platforms including Google Analytics. I am skilled in optimizing campaigns to maximize their effectiveness and have a strong background in integrating AI-driven marketing innovations. Currently pursuing a MSc in Business Administration with a focus on Online Business and Marketing, I have practical experience in SEO audits, digital media reporting, and campaign development. I enjoy combining creativity with data-driven strategies to drive brand growth and engagement in digital environments.

Mauro Andres Camacho Travez

I am a digital marketing and media professional with experience managing campaigns, creating compelling content, and analyzing performance metrics across various platforms including Google Analytics. I am skilled in optimizing campaigns to maximize their effectiveness and have a strong background in integrating AI-driven marketing innovations. Currently pursuing a MSc in Business Administration with a focus on Online Business and Marketing, I have practical experience in SEO audits, digital media reporting, and campaign development. I enjoy combining creativity with data-driven strategies to drive brand growth and engagement in digital environments.

Available to hire

I am a digital marketing and media professional with experience managing campaigns, creating compelling content, and analyzing performance metrics across various platforms including Google Analytics. I am skilled in optimizing campaigns to maximize their effectiveness and have a strong background in integrating AI-driven marketing innovations.

Currently pursuing a MSc in Business Administration with a focus on Online Business and Marketing, I have practical experience in SEO audits, digital media reporting, and campaign development. I enjoy combining creativity with data-driven strategies to drive brand growth and engagement in digital environments.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate

Work Experience

Marketing Strategy Consultant at El Sol AG
August 1, 2025 - August 15, 2025
Designed a digital marketing strategy tailored to AI-driven marketing innovation to increase sales impact and digital account growth. Coordinated campaign assets and stakeholder communication with multi-market exposure. Provided actionable insights to guide branding and advertising using AI-generated visuals.
Master Student at HSLU/Zadoys
January 1, 2025 - August 15, 2025
Executed SEO audits to enhance online visibility. Developed and curated compelling content for the website. Conducted A/B testing to optimize marketing strategies through blog posts and social media. Produced digital media reports and dashboards.
Communication Group Intern at DKSH
October 1, 2022 - August 15, 2025
Led campaign development by integrating creative strategy and optimizing marketing channels. Set up Group Marketing’s sites on the Fantree Portal (intranet), including navigation, pages, libraries, and content development. Reviewed and developed user guides for accuracy and usability. Facilitated cross-team communication and tested new intranet functionalities and updates. Created promotional content and managed the site.
HR Data Analyst / Airfreight support at Panalpina
October 1, 2017 - August 15, 2025
In Human Resources department: Conducted data analysis, developed grading scale, salary and compensation framework, and managed key accounts with Business Unit heads globally. In Airfreight department: Delivered business-to-business solutions with marketplace operations and product selection for freight services.

Education

MSc in Business Administration at Lucerne University of Applied Sciences and Arts
September 1, 2024 - September 1, 2025
Bachelors in Business Administration at SBS Swiss Business School
January 1, 2012 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Transportation & Logistics, Education, Software & Internet