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I am an empathetic UX/UI Designer with a background in psychology and a passion for minimalist, research-driven design. Skilled in transforming user insights into responsive, high-impact digital experiences, I am proficient with tools such as Figma, Adobe XD, and Canva, and experienced in iterative testing methods. I enjoy collaborating cross-functionally to ship products rapidly, leveraging analytics and real user behavior to inform design decisions. My experience includes redesigning onboarding experiences, developing brand identities, and conducting usability testing to improve user engagement and satisfaction. With a strong educational foundation from the University of Toronto and hands-on project experience, I am committed to creating seamless and user-centered digital products. I bring attention to detail, a user-focused mindset, and a passion for delivering designs that balance aesthetics and function.…I am an empathetic UX/UI Designer with a background in psychology and a passion for minimalist, research-driven design. Skilled in transforming user insights into responsive, high-impact digital experiences, I am proficient with tools such as Figma, Adobe XD, and Canva, and experienced in iterative testing methods. I enjoy collaborating cross-functionally to ship products rapidly, leveraging analytics and real user behavior to inform design decisions. My experience includes redesigning onboarding experiences, developing brand identities, and conducting usability testing to improve user engagement and satisfaction. With a strong educational foundation from the University of Toronto and hands-on project experience, I am committed to creating seamless and user-centered digital products. I bring attention to detail, a user-focused mindset, and a passion for delivering designs that balance aesthetics and function.

Zahra Basit

UX Designer, UI Designer, Graphic Designer, +2

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I am an empathetic UX/UI Designer with a background in psychology and a passion for minimalist, research-driven design. Skilled in transforming user insights into responsive, high-impact digital experiences, I am proficient with tools such as Figma, Adobe XD, and Canva, and experienced in iterative testing methods. I enjoy collaborating cross-functionally to ship products rapidly, leveraging analytics and real user behavior to inform design decisions. My experience includes redesigning onboarding experiences, developing brand identities, and conducting usability testing to improve user engagement and satisfaction. With a strong educational foundation from the University of Toronto and hands-on project experience, I am committed to creating seamless and user-centered digital products. I bring attention to detail, a user-focused mindset, and a passion for delivering designs that balance aesthetics and function.…I am an empathetic UX/UI Designer with a background in psychology and a passion for minimalist, research-driven design. Skilled in transforming user insights into responsive, high-impact digital experiences, I am proficient with tools such as Figma, Adobe XD, and Canva, and experienced in iterative testing methods. I enjoy collaborating cross-functionally to ship products rapidly, leveraging analytics and real user behavior to inform design decisions. My experience includes redesigning onboarding experiences, developing brand identities, and conducting usability testing to improve user engagement and satisfaction. With a strong educational foundation from the University of Toronto and hands-on project experience, I am committed to creating seamless and user-centered digital products. I bring attention to detail, a user-focused mindset, and a passion for delivering designs that balance aesthetics and function.

Available to hire

I am an empathetic UX/UI Designer with a background in psychology and a passion for minimalist, research-driven design. Skilled in transforming user insights into responsive, high-impact digital experiences, I am proficient with tools such as Figma, Adobe XD, and Canva, and experienced in iterative testing methods. I enjoy collaborating cross-functionally to ship products rapidly, leveraging analytics and real user behavior to inform design decisions. My experience includes redesigning onboarding experiences, developing brand identities, and conducting usability testing to improve user engagement and satisfaction.

With a strong educational foundation from the University of Toronto and hands-on project experience, I am committed to creating seamless and user-centered digital products. I bring attention to detail, a user-focused mindset, and a passion for delivering designs that balance aesthetics and function.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

UI/UX Designer at Mu’min App

December 31, 2023 - August 17, 2025

Redesigned the onboarding experience by creating 8 onboarding screens in Figma, improving first-time user engagement. Conducted usability testing to identify pain points such as poor layout, confusing icon placement, and weak visual appeal. Established a new color scheme and visual style to enhance aesthetic consistency and brand feel. Reorganized screen content and repositioned icons based on user feedback to improve navigation and clarity. Developed the information architecture post-onboarding to streamline user flow and app usability.

Associate Immigration Law Clerk at Corporate Immigration Law Firm (CILF)

December 31, 2023 - August 17, 2025

Prepared and drafted immigration forms for various applications including work visas, visit visas, and LMIA. Organized and compiled supporting documents from clients and employees. Assisted in preparing questionnaires, checklists, and follow-up emails. Conducted research on immigration rules and policy updates to write submission letters.

Customer Care Specialist at Service Ontario, Milton, Ontario

December 31, 2022 - August 17, 2025

Administered 50-100 customer transactions daily in a fast-paced environment resulting in high customer satisfaction and efficiency in business operations. Collaborated in a team-driven environment to advise clients on current government policies for customer resolution. Evaluated key information provided by clients to help them organize proper documentation and government forms required for transactions.

Marketing Executive at Psychology Association of Undergraduate Students at Erindale (PAUSE), Mississauga, ON

December 31, 2019 - August 17, 2025

Designed and drafted 100-200 physical and digital posters using Adobe Photoshop, Illustrator, and Canva for marketing special events hosted on campus. Delegated tasks to a team of 3 Marketing Associates to advertise and market events on social media and campus, resulting in 90% event turnout.

Graphic Designer at The Halal Compass

January 1, 2024 - Present

Designed a custom logo from scratch, aligning with brand values and mission, including two versions per client request. Conducted brand discovery to guide visual identity and conceptual design. Delivered multiple iterative design rounds based on client feedback. Used Figma, Canva, and Adobe Illustrator to develop polished, scalable vector assets suitable for digital and print use. Completed the project within a one-month timeline contributing to the successful launch of the website.