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I am a Creative Director with over 20 years of experience leading brand development and integrated campaigns in healthcare, pharmaceutical, and medical sectors. I specialize in transforming complex topics into clear and credible brand systems that foster trust, alignment, and measurable outcomes. I balance strategic thinking with hands-on leadership, guiding teams and managing messaging to deliver multi-channel creative that respects brand integrity and connects with real people. Based remotely in Tyler, TX, I am ready to contribute at a high level. Throughout my career, I have directed brand strategy and creative execution for a variety of healthcare clients, mentoring teams, enforcing high standards, and collaborating with agency partners to deliver impactful campaigns. I leverage my skills in brand strategy, messaging, and art direction to build cohesive visual and verbal brand platforms aligned with clinical standards and market positioning.…I am a Creative Director with over 20 years of experience leading brand development and integrated campaigns in healthcare, pharmaceutical, and medical sectors. I specialize in transforming complex topics into clear and credible brand systems that foster trust, alignment, and measurable outcomes. I balance strategic thinking with hands-on leadership, guiding teams and managing messaging to deliver multi-channel creative that respects brand integrity and connects with real people. Based remotely in Tyler, TX, I am ready to contribute at a high level. Throughout my career, I have directed brand strategy and creative execution for a variety of healthcare clients, mentoring teams, enforcing high standards, and collaborating with agency partners to deliver impactful campaigns. I leverage my skills in brand strategy, messaging, and art direction to build cohesive visual and verbal brand platforms aligned with clinical standards and market positioning.

Robert A Price

Creative Director, Brand Designer, Brand Strategist, +3

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I am a Creative Director with over 20 years of experience leading brand development and integrated campaigns in healthcare, pharmaceutical, and medical sectors. I specialize in transforming complex topics into clear and credible brand systems that foster trust, alignment, and measurable outcomes. I balance strategic thinking with hands-on leadership, guiding teams and managing messaging to deliver multi-channel creative that respects brand integrity and connects with real people. Based remotely in Tyler, TX, I am ready to contribute at a high level. Throughout my career, I have directed brand strategy and creative execution for a variety of healthcare clients, mentoring teams, enforcing high standards, and collaborating with agency partners to deliver impactful campaigns. I leverage my skills in brand strategy, messaging, and art direction to build cohesive visual and verbal brand platforms aligned with clinical standards and market positioning.…I am a Creative Director with over 20 years of experience leading brand development and integrated campaigns in healthcare, pharmaceutical, and medical sectors. I specialize in transforming complex topics into clear and credible brand systems that foster trust, alignment, and measurable outcomes. I balance strategic thinking with hands-on leadership, guiding teams and managing messaging to deliver multi-channel creative that respects brand integrity and connects with real people. Based remotely in Tyler, TX, I am ready to contribute at a high level. Throughout my career, I have directed brand strategy and creative execution for a variety of healthcare clients, mentoring teams, enforcing high standards, and collaborating with agency partners to deliver impactful campaigns. I leverage my skills in brand strategy, messaging, and art direction to build cohesive visual and verbal brand platforms aligned with clinical standards and market positioning.

Available to hire

I am a Creative Director with over 20 years of experience leading brand development and integrated campaigns in healthcare, pharmaceutical, and medical sectors. I specialize in transforming complex topics into clear and credible brand systems that foster trust, alignment, and measurable outcomes. I balance strategic thinking with hands-on leadership, guiding teams and managing messaging to deliver multi-channel creative that respects brand integrity and connects with real people. Based remotely in Tyler, TX, I am ready to contribute at a high level.

Throughout my career, I have directed brand strategy and creative execution for a variety of healthcare clients, mentoring teams, enforcing high standards, and collaborating with agency partners to deliver impactful campaigns. I leverage my skills in brand strategy, messaging, and art direction to build cohesive visual and verbal brand platforms aligned with clinical standards and market positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at cue:creative

August 1, 2023 - August 15, 2025

Directed brand strategy and creative execution for regional and mid-size healthcare clients, including hospitals, specialty care providers, and home health networks. Built cohesive verbal and visual brand identities from the ground up. Developed and maintained multi-platform design systems and guidelines. Mentored designers and enforced high creative standards across campaigns. Directed cross-channel work including digital advertising, print, video, photography, and environmental branding.

Principal & Brand Consultant at RP74 Creative

September 1, 2023 - Present

Lead branding, messaging, and creative strategy for healthcare organizations from small independent practices to Fortune 500 companies, including UTHealth Tyler, Siemens, and Waste Management Medical Services. Developed and evolved brand architecture, visual identity systems, and logo frameworks adaptable to multiple product lines and markets. Created and maintained brand guidelines, templates, and toolkits for consistent application across all touchpoints. Guided rebrands, mergers, and acquisitions from brand health evaluation through rollout. Delivered brand training and managed centralized asset libraries for client teams and external partners. Applied brand systems to digital platforms, packaging, environmental graphics, events, and marketing collateral.

Senior Art Director at 9thWonder (Formerly FKM)

April 1, 2011 - August 15, 2025

Oversaw brand transition for Waste Management Medical Services division during large-scale operational change. Developed integrated campaigns, environmental graphics, and signage. Created interim identity systems, internal communications, and environmental branding. Maintained visual and verbal consistency across campaigns, signage, and digital assets.

Senior Art Director at MedAccess

May 1, 2009 - August 15, 2025

Developed brand standards, marketing materials, and patient-facing communications for medical and pharmaceutical clients.

Creative Director at cue:creative

August 1, 2023 - August 15, 2025

Directed brand strategy and creative development for regional and mid-size healthcare clients. Led integrated campaigns from concept through execution, guiding internal teams and agency partners. Conducted positioning and perception audits to inform brand strategy. Built messaging frameworks and identity systems across service lines. Mentored design staff and enforced high creative standards. Directed healthcare-focused print, digital, photo, and video campaigns. Reinforced brand consistency across marketing and patient-facing materials.

Independent Creative Director at RP74 Creative

September 1, 2023 - Present

Lead branding, messaging, and creative strategy for hospitals, specialty clinics, homecare networks, and pharmaceutical clients. Develop scalable brand systems and campaigns spanning digital, print, and environmental media. Crafted verbal and visual brand platforms aligned with clinical standards and market positioning. Directed integrated campaigns focusing on clarity, consistency, and patient engagement. Collaborated with external teams to ensure brand and business goals were met. Provided vendor oversight and rollout strategy.

Senior Art Director at MedAccess

May 1, 2009 - August 15, 2025

Created marketing materials for medical and pharmaceutical clients. Developed brand standards and sales support collateral. Directed pitch decks, patient-facing literature, and digital assets.

Senior Art Director at 9thWonder (Formerly FKM)

April 1, 2011 - August 15, 2025

Oversaw brand transition work for Fortune 500 Waste Management medical division, including interim identity systems and internal communications. Developed integrated campaigns, environmental graphics, and signage. Maintained brand consistency during large-scale operational changes.