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I am an experienced marketing professional with over 10 years of expertise leading both B2B and B2C campaigns across various industries including energy, manufacturing, staffing, and tech. I specialize in leveraging digital strategies such as SEO, SEM, paid media, email marketing, and content creation to drive revenue growth and build strong marketing pipelines. I enjoy using data analytics to not only measure the success of campaigns but to continuously optimize performance and maximize ROI. In addition to my marketing skills, I have embraced artificial intelligence technology to enhance campaign efficiency by building custom AI agents and automated workflows. Traveling and cultural experiences, such as living in Asia and learning Mandarin, have enriched my perspective. Outside work, I enjoy exploring AI-driven marketing automation, creating content like my YouTube channel about guitar history, and engaging in public speaking through Toastmasters International.…I am an experienced marketing professional with over 10 years of expertise leading both B2B and B2C campaigns across various industries including energy, manufacturing, staffing, and tech. I specialize in leveraging digital strategies such as SEO, SEM, paid media, email marketing, and content creation to drive revenue growth and build strong marketing pipelines. I enjoy using data analytics to not only measure the success of campaigns but to continuously optimize performance and maximize ROI. In addition to my marketing skills, I have embraced artificial intelligence technology to enhance campaign efficiency by building custom AI agents and automated workflows. Traveling and cultural experiences, such as living in Asia and learning Mandarin, have enriched my perspective. Outside work, I enjoy exploring AI-driven marketing automation, creating content like my YouTube channel about guitar history, and engaging in public speaking through Toastmasters International.

Dave Dean

Marketing Strategist, Digital Marketer, Content Creator, +2

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I am an experienced marketing professional with over 10 years of expertise leading both B2B and B2C campaigns across various industries including energy, manufacturing, staffing, and tech. I specialize in leveraging digital strategies such as SEO, SEM, paid media, email marketing, and content creation to drive revenue growth and build strong marketing pipelines. I enjoy using data analytics to not only measure the success of campaigns but to continuously optimize performance and maximize ROI. In addition to my marketing skills, I have embraced artificial intelligence technology to enhance campaign efficiency by building custom AI agents and automated workflows. Traveling and cultural experiences, such as living in Asia and learning Mandarin, have enriched my perspective. Outside work, I enjoy exploring AI-driven marketing automation, creating content like my YouTube channel about guitar history, and engaging in public speaking through Toastmasters International.…I am an experienced marketing professional with over 10 years of expertise leading both B2B and B2C campaigns across various industries including energy, manufacturing, staffing, and tech. I specialize in leveraging digital strategies such as SEO, SEM, paid media, email marketing, and content creation to drive revenue growth and build strong marketing pipelines. I enjoy using data analytics to not only measure the success of campaigns but to continuously optimize performance and maximize ROI. In addition to my marketing skills, I have embraced artificial intelligence technology to enhance campaign efficiency by building custom AI agents and automated workflows. Traveling and cultural experiences, such as living in Asia and learning Mandarin, have enriched my perspective. Outside work, I enjoy exploring AI-driven marketing automation, creating content like my YouTube channel about guitar history, and engaging in public speaking through Toastmasters International.

Available to hire

I am an experienced marketing professional with over 10 years of expertise leading both B2B and B2C campaigns across various industries including energy, manufacturing, staffing, and tech. I specialize in leveraging digital strategies such as SEO, SEM, paid media, email marketing, and content creation to drive revenue growth and build strong marketing pipelines. I enjoy using data analytics to not only measure the success of campaigns but to continuously optimize performance and maximize ROI.

In addition to my marketing skills, I have embraced artificial intelligence technology to enhance campaign efficiency by building custom AI agents and automated workflows. Traveling and cultural experiences, such as living in Asia and learning Mandarin, have enriched my perspective. Outside work, I enjoy exploring AI-driven marketing automation, creating content like my YouTube channel about guitar history, and engaging in public speaking through Toastmasters International.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

Program Marketing Manager (Contract) at Portland General Electric (PGE)

January 31, 2025 - August 15, 2025

Led digital marketing strategy within a 10-person team focused on driving electric vehicle adoption, generating millions in customer lifetime value. Managed integrated B2B and B2C campaigns across email, paid media, and web channels, engaging over 1 million customers and exceeding engagement benchmarks by 28%. Successfully increased program applications by 350%, managed a $500K+ marketing budget, and delivered a 4.4X ROI with $2.7 million in attributable program value. Executed LinkedIn Ad campaigns with 1M+ impressions and improved email marketing with a 46% open rate and 12% conversion, contributing significantly to program revenue. Applied analytics to optimize conversion funnels, boosting form completions by 62%, increasing organic traffic by 167%, and helping clients reduce fuel costs through EV adoption marketing and education.

Integrated Marketing Manager at VanderHouwen

March 31, 2024 - August 15, 2025

Designed and executed integrated B2B and B2C marketing strategies leading to a 228% increase in lead conversions and $1.8M in net-new client revenue within two years across technology, engineering, and finance sectors. Managed paid digital campaigns on Google Ads achieving a 3.7X ROI and increased qualified web traffic by 117%. Drove SEO efforts to secure first-page Google rankings for 15 high-value keywords, reducing reliance on paid media. Relaunched the company website enhancing UX and form conversion rates by 41%. Implemented automated email workflows that lifted Google Review ratings by one full star and increased positive reviews by 223%. Used analytics to optimize campaigns and landing pages, resulting in $480K in additional annualized lead value.

Digital Marketing Manager at Ewing-Foley, Inc

March 1, 2022 - August 15, 2025

Led digital strategy and execution for over 50 B2B clients, contributing to $4.2M in marketing-influenced revenue through SEO, lead generation, email marketing, and web strategy. Achieved a 165% increase in organic traffic and a 219% increase in email open rates, driving significant improvements in lead engagement and pipeline velocity. Developed and managed six company websites to improve user experience and lead conversions supporting $8M+ in product lines. Built automated lead nurturing workflows improving lead-to-opportunity conversion rates by 61%, generating over $2.5M in pipeline opportunities. Streamlined CRM and lead management processes, reducing marketing-sales response times by 37%. Created marketing collateral and centralized digital asset management saving over 200 staff hours annually. Operated fully remote across five states collaborating via multiple digital tools.

Education Leave

February 1, 2025 - Present

Utilized availability after contract ended with Portland General Electric to complete courses on prompt engineering, AI marketing, and agent-based workflow design. Built custom AI agents and no-code workflows using OpenAI, ElevenLabs, and n8n to automate content generation and optimize campaign performance while reducing manual workload.