Available to hire
I am a Product Designer with a background in Architecture and over three years of end-to-end UX/UI experience. I blend spatial thinking with empathy-driven design to create intuitive, accessible digital products that streamline user workflows and boost engagement.
I collaborate with cross-functional teams and international clients, grounding my work in user research, inclusive design principles, and scalable systems. I’m passionate about turning complex requirements into delightful, practical solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Amharic
Fluent
Arabic
Fluent
Work Experience
UX/UI Designer at UXFlip
January 1, 2024 - PresentLed UX strategy and integrated brand identity design to create cohesive visual systems for diverse client projects, balancing user needs with business objectives using Adobe Creative Suite. Conducted usability testing, synthesized insights, and iterated designs to refine typography, color palettes, and layout, enhancing brand consistency. Collaborated with international clients and mentored junior designers, ensuring proficiency in design tools and consistent visual standards across digital and print platforms.
UX/UI Designer at Merck Group
January 1, 2024 - August 15, 2025Designed accessible, responsive interfaces incorporating strong brand identity elements to establish consistent visual components for global healthcare and life sciences platforms. Conducted user research, developed personas, and created wireframes, prototypes, and scalable design systems with a focus on cohesive visual identity and layout design. Partnered with cross-functional teams to translate complex requirements into intuitive, user-focused solutions and deliver final assets for both digital and print use. Improved design-to-development workflow, reducing delivery time while maintaining quality and consistency in final asset delivery.
Jr. UI Designer at Sonoso Consulting Engineers
January 1, 2021 - August 15, 2025Assisted in designing user interfaces for internal enterprise tools and public-facing web platforms. Supported senior designers in creating wireframes, high-fidelity mockups, and interactive prototypes. Participated in user testing sessions, gathering feedback to refine layouts and enhance usability. Helped implement UI design guidelines and maintain visual consistency across projects. Contributed to improving interface efficiency, reducing task completion time for users by 15%.
Architect at Zohan Interior Design
January 1, 2020 - August 15, 2025Created spatial layouts and mood boards for residential projects. Collaborated with architects and clients on concept presentations.
UX/UI Designer at UXFlip
January 1, 2024 - PresentDirected UX strategy and UI design for diverse client projects by integrating user research and iterative testing to deliver delightful, user-centric solutions. Executed usability testing, synthesized findings, and refined prototypes reflecting design thinking and inclusive design principles. Collaborated with international clients and provided mentorship on design systems creation and best practices, ensuring cross-functional alignment on product vision.
UX/UI Designer at Merck Group
January 1, 2024 - September 8, 2025Crafted accessible, responsive interfaces for global healthcare platforms by applying usability heuristics and modern design tools. Conducted comprehensive user research, developed detailed personas, and produced wireframes, prototypes, and scalable design systems to translate complex requirements into intuitive solutions. Partnered with cross-functional teams to streamline the design-to-development workflow, leveraging agile methods and cross-disciplinary communication to reduce delivery time without compromising quality. Utilized UX research tools to gather actionable insights, continuously iterating design artifacts in alignment with evolving user needs and market demands.
Jr. UI Designer at Sonoso Consulting Engineers
January 1, 2021 - September 8, 2025Assisted in designing user interfaces for internal enterprise tools and public-facing web platforms. Supported senior designers in creating wireframes, high-fidelity mockups, and interactive prototypes. Participated in user testing sessions, gathering feedback to refine layouts and enhance usability. Helped implement UI design guidelines and maintain visual consistency across projects. Contributed to improving interface efficiency, reducing task completion time for users by 15%.
Architect at Zohan Interior Design
January 1, 2020 - September 8, 2025Created spatial layouts and mood boards for residential projects. Collaborated with architects and clients on concept presentations.
UX/UI Designer at UXFlip
January 1, 2024 - PresentDirected UX strategy and UI design for diverse client projects by integrating user research and iterative testing to deliver user-centric solutions.
UX/UI Designer at Merck Group
December 31, 2024 - September 8, 2025Crafted accessible, responsive interfaces for global healthcare platforms; conducted user research, developed personas, and produced wireframes, prototypes, and scalable design systems to translate complex requirements into intuitive solutions.
Jr. UI Designer at Sonoso Consulting Engineers
December 31, 2021 - September 8, 2025Assisted in designing user interfaces for internal enterprise tools and public-facing web platforms; created wireframes, high-fidelity mockups, and interactive prototypes; participated in usability testing sessions.
Architect at Zohan Interior Design
December 31, 2020 - September 8, 2025Created spatial layouts and mood boards for residential projects; collaborated with architects and clients on concept presentations.
Education
Bachelor’s Degree at Unity University
January 1, 2017 - January 1, 2022UX/UI Design at Online
January 1, 2021 - January 1, 2024Economics at Stanford University
January 1, 2020 - January 1, 2021Digital Marketing & Business at Online
January 1, 2017 - January 1, 2018UX/UI Design at Online
January 1, 2021 - January 1, 2024Bachelor’s Degree, Architecture and Urban Planning at Unity University
January 1, 2017 - January 1, 2022Economics at Stanford University
January 1, 2020 - January 1, 2021Digital Marketing & Business at Online
January 1, 2017 - January 1, 2018UX/UI Design at Online
January 1, 2021 - December 31, 2024Bachelor’s Degree, Architecture and Urban Planning at Unity University
January 1, 2017 - December 31, 2022Economics at Stanford University
January 1, 2020 - December 31, 2021Digital Marketing & Business at Online
January 1, 2017 - December 31, 2018Qualifications
Industry Experience
Healthcare, Life Sciences, Professional Services, Real Estate & Construction, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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