Available to hire
I’m a dedicated marketing and communications professional with a sharp eye for detail and a proven track record in developing and managing integrated campaigns.
I thrive on creating compelling content and executing initiatives that authentically engage target audiences and elevate brand presence. Recognized for strong organization, creative storytelling, and delivering measurable results, I’m eager to bring my skills and enthusiasm to your team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Trademark Paralegal at Gleiss & Große/Gleiss Lutz
January 1, 2016 - PresentAssist with client marketing campaigns and new product launches by preparing, executing and filing trademark registrations, renewals, and transfers while reviewing and processing cases in German and English. Manage over 2,000 trademarks for clients in Germany and abroad, organizing complex government deadlines. Prepare, proofread, and submit legal documents in German and English including Powers of Attorney and Demarcation Agreements.
Marketing Analyst at Porsche Cars North America
December 31, 2015 - August 15, 2025Managed the marketing department budget and reviewed advertisements with product and legal teams before publishing. Ensured external Porsche Cars North America website brand consistency and corrected inconsistencies with Porsche AG. Led approval process for online and offline advertisements, acting as single point of contact for internal monthly reporting.
E-Commerce Manager at Watts Water Technologies
December 31, 2015 - August 15, 2025Optimized customer journey within the E-Commerce department by vetting, designing, and uploading products for Amazon, increasing online exposure by 53%. Led KPI discussions with customer C-Suite and managed customer feedback. Enhanced customer journey via SEO-optimized product descriptions and coordinated product photo-shoots.
Assistant Account Executive / Account Coordinator at JWT/VML
December 31, 2014 - August 15, 2025Developed and executed recruitment advertising and personnel marketing campaigns for over 20 clients across social media, web, and print. Crafted high-impact content including campaign copy, social posts, and blogs to enhance client visibility. Managed SEO/SEA and Facebook advertising campaigns, optimized spend and drove lead generation. Analyzed campaign data to produce actionable insights and developed visual and multimedia assets for various marketing materials.
Junior Account Executive – Public Relations at Gibbs & Soell
December 31, 2011 - August 15, 2025Supported and executed B2B PR sales and marketing initiatives including tradeshow planning, collateral development, and grassroots social media marketing. Led corporate tradeshow planning and execution, managing timelines, budgets, and collaboration. Received Communitas Award for Excellence in Community Service. Managed media outreach, press release coordination, event invitations, and vendor coordination for successful brand exposure.
Writer at NC State University, The Technician
December 31, 2010 - August 15, 2025Developed story ideas, conducted interviews, and crafted polished articles for the campus newspaper while consistently meeting tight weekly deadlines balancing writing with classwork and editorial meetings.
Trademark Paralegal at Gleiss & Große/Gleiss Lutz
January 1, 2016 - PresentAssist with client marketing campaigns and new product launches by preparing, executing and filing trademark registrations, renewals and transfers; review and process individual cases in German and English. Managed over 2,000 trademarks and prepared documents including Powers of Attorney and Demarcation Agreements.
Marketing Analyst at Porsche Cars North America
January 1, 2015 - October 27, 2025Managed marketing department budget, reviewed advertisements with product and legal teams before publishing, and ensured brand consistency on the external Porsche Cars North America website. Led multi-million-dollar advertising budget oversight and on/offline ad approvals; served as the internal monthly reporting point of contact.
E-Commerce Manager at Watts Water Technologies
January 1, 2015 - October 27, 2025Optimized the customer journey in E-Commerce; vetted and uploaded products for Amazon; increased online exposure by 53%. Led KPI discussions with C-Suite and managed customer feedback; enhanced product descriptions for SEO; coordinated product photo shoots.
Assistant Account Executive / Account Coordinator at JWT/VML
January 1, 2014 - October 27, 2025Developed and executed recruitment advertising and personnel marketing campaigns for 20+ clients across social media, web and print; created high-impact campaign copy, posts, blogs; managed SEO/SEA and Facebook campaigns, analyzed data to improve ROI; produced visual assets and multimedia content.
Junior Account Executive – Public Relations at Gibbs & Soell
January 1, 2011 - October 27, 2025Supported and executed B2B PR initiatives, tradeshow planning, collateral and presentation development; led corporate trade show planning, managed budgets, and collaborated cross-functionally; handled media outreach, press releases, and on-site media; designed invitations and collateral; managed guest lists and vendor coordination.
Writer at NC State University, The Technician
January 1, 2010 - October 27, 2025Developed story ideas, conducted interviews with students and staff, and crafted polished articles for the campus newspaper; consistently met tight weekly deadlines.
E-Commerce Manager at Watts Water Technologies
January 1, 2014 - January 1, 2015Optimized customer journey within E-Commerce department. Vetted, designed and uploaded products for Amazon. Increased online exposure by 53%. Led KPI discussions with customer C-Suite and managed customer feedback. Enhanced customer journey via SEO-optimized product descriptions. Coordinated product photo-shoots.
Assistant Account Executive / Account Coordinator at JWT/VML
January 1, 2012 - January 1, 2014Developed and executed recruitment advertising and personnel marketing campaigns for 20+ clients over several marketing channels including social media, web and print. Crafted high-impact content including campaign copy, social media posts, and blog articles that enhanced client visibility and engagement. Collaborated directly with production teams to design print and digital ads in compliance with corporate brand standards. Managed SEO/SEA and Facebook advertising campaigns, monitored performance, optimized spend, and drove lead generation. Analyzed campaign data from social media, websites, and newsletters, producing reports and actionable insights that improved ROI. Developed visual and multimedia assets including storyboards, graphics, and video concepts for website, brochures, press releases, and case studies.
Junior Account Executive – Public Relations at Gibbs & Soell
January 1, 2010 - January 1, 2011Supported and executed B2B PR sales and marketing initiatives via tradeshow planning and coordination, collateral and presentation development, as well as grassroots social media marketing. Led end-to-end planning and execution of a corporate trade show, managing timelines, budgets, and cross-functional collaboration. Received the Communitas Award for Creative Excellence in recognition of the tradeshow's outstanding impact and commitment to community-focused values. Oversaw all public relations efforts including media outreach, press release coordination, and on-site media handling to maximize brand exposure. Designed and produced branded event invitations and marketing collateral in alignment with company identity and event objectives. Curated and managed high-priority guest lists, handling RSVP tracking, VIP coordination, and post-event follow-up communications. Served as the primary liaison for vendor coordination, including booth setup; catering, A/V, and promotional materials; ens
Education
Communication Media Degree at North Carolina State University
January 1, 2006 - January 1, 2010Bachelor's Degree at North Carolina State University
January 1, 2006 - January 1, 2010Bachelor of Arts in Communications Media at North Carolina State University
January 1, 2006 - January 1, 2010Bachelor of Arts in Communication Media at North Carolina State University
January 1, 2006 - January 1, 2010Qualifications
Communitas Award for Creative Excellence
January 1, 2011 - October 27, 2025JWT/WML Client Recognition Award
January 1, 2014 - October 27, 2025Communitas Award for Creative Excellence
January 1, 2011 - March 9, 2026JWT/WML Award
January 1, 2014 - March 9, 2026Industry Experience
Professional Services, Consumer Goods, Media & Entertainment, Retail, Travel & Hospitality, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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