Available to hire
I am a brand-focused designer bringing visual clarity to complex problems. I create distinctive visual identities, campaigns, and digital experiences.
I’ve led brand design across product and marketing for Airtime, Instawork, Medallion, Molekule, and Twilio Segment, shaping brand language and elevating experiences across pages, campaigns, and conferences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Lead Brand Designer at Medallion
April 1, 2023 - PresentCollaborated closely with the VP of Marketing and CEO to establish and convey Medallion's brand identity consistently across web and marketing touch-points including environmental design for events, event collateral, case studies, product overviews, eBooks, and social campaigns. Played a crucial role in the Medallion brand redesign and custom CMS build, creating site-wide visual assets such as product illustrations, patterns, color systems, and iconography. Maintained brand guidelines for cohesive representation and designed marketing collateral for Medallion's inaugural annual virtual conference, "Elevate," contributing significantly to new business and partnerships in 2023.
Principal Brand Designer at Instawork
April 1, 2023 - August 15, 2025Collaborated with the Chief Marketing Officer, web manager, and head of product to orchestrate a comprehensive brand refresh. Guided redesign of the Instawork website, spanning marketing, paid, and SEO pages with a focus on scalability and ADA compliance. Created consistent brand narratives across environmental graphics, paid and social assets, emails, webinars, product experiences, and event collateral including graphics for the San Francisco office. Led seasonal campaigns with brand marketing and managed freelance designers and the quarterly design budget.
Senior Visual Designer at Molekule
April 1, 2021 - August 15, 2025Led cross-functional collaboration to redefine the Molekule website narrative and design for retail and enterprise customers. Designed Molekule's first international retail packaging systems with multilingual support. Launched the first device filter product page which increased Annual Recurring Revenue (ARR) by 13%. Collaborated on impactful seasonal campaigns and supported retail partners like Apple, Amazon, and Best Buy with product marketing and brand visual assets.
Senior Brand Designer at Segment
January 1, 2020 - August 15, 2025Art directed Segment's annual user conference "Synapse," managing event wayfinding, signage, billboards, emails, landing pages, swag, speaker cards, video titles, templates, badges, booths, and surveys. Led design and visual strategy for the national marketing campaign "What Good is Bad Data?" creating billboards, car toppers, and animated videos for a cohesive brand experience. Managed rebrand migration including iconography, marketing site assets, and implemented the first digital asset management system for consistency. Mentored designers and contractors to ensure design success.
Brand Designer at Airtime
January 1, 2019 - January 1, 2020Designed landing pages, email, and web experiences for product. Created custom Airtime Camera “looks,” extending the product’s visual language. Built Figma storyboards to guide motion and narrative with motion design. Contributed to shaping Airtime’s brand across product and marketing.
Principal Brand Designer at Instawork
January 1, 2020 - January 1, 2021Sole brand designer leading a brand refresh across product and marketing. Redesigned the marketing site to improve clarity, structure, and accessibility. Built a flexible brand system across campaigns and product marketing. Directed freelance designers and managed quarterly design budgets.
Principal Brand Designer at Medallion
January 1, 2021 - January 1, 2023Sole brand designer defining and scaling the brand with product. Led the website redesign and CMS build, producing all visual assets with external agencies. Designed and launched “Elevate,” Medallion’s annual virtual conference.
Senior Visual Designer at Molekule
January 1, 2023 - January 1, 2025Restructured the marketing site for retail and enterprise audiences. Designed international packaging systems across DTC and retail channels. Designed and developed key product pages contributing to a 13% increase in ARR.
Senior Brand Designer at Twilio Segment
January 1, 2025 - January 1, 2026Defined visual direction for “Synapse,” Segment’s annual conference across digital and physical touchpoints. Led design for the national campaign “What Good is Bad Data?” Designed icon and illustration systems, built libraries, and created Segment’s first brand book. Led rebrand migration across brand and marketing assets, driving company-wide adoption.
Education
Bachelors with Honors - Graphic Design at Art Institute of San Francisco
October 1, 2004 - June 1, 2008BFA, Graphic Design at Art Institute of San Francisco
January 1, 2004 - January 1, 2008Qualifications
Industry Experience
Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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