Product Designer at EyeCareX

Led end-to-end redesign of consumer health app, increasing clinic productivity by 38% through streamlined user flows and clear UI. Conducted heuristic reviews, user research, journey mapping, copywriting, competitive audits, JTBD and usability testing to inform and validate design solutions. Elevated user engagement through strategic implementation of gamification elements, purposeful animations, and AI optimized interaction flows. Developed high-fidelity Figma prototypes and thorough documentation for seamless developer handoff. Collaborated with executive leadership and supported feedback sessions and iterative design improvements in alignment with business and user goals.

Product Designer at BOXS

Designed, shipped, and iterated scalable UI/UX solutions on SaaS, Point of Sales (POS), Content Management Systems (CMS) and e-commerce for 1,100+ B2B restaurant and retail clients, contributing to 2x sales growth and 50% cost savings. Developed 28+ iOS & Android, mobile & web B2C projects for clients ranging from startup membership apps and e-commerce platforms to government learning portals, managing multiple user types and intricate workflows. Spearheaded 0 to 1 Kitchen Display System design while contributing to booking and reservation tools, developed solutions for complex and data-rich workflows. Co-created interactive e-commerce site-builder, enabled startups and SMB owners to publish conversion-optimised stores in under 30 minutes. Developed and maintained Figma design systems and component libraries, ensuring rapid and consistent releases. Collaborated in Agile sprints with teams (PMs, engineers, and business team), presenting design concepts and rationale to stakeholders for