My name is Maria Claudia, but everyone knows me as Koa. I believe design determines the quality of so many aspects of our lives, and as we cannot avoid its influence, the more fully we understand it, the likelier we are to be able to turn it to our advantage. A good integration of Product Service System is straightforward for users to understand naturally, yet complex enough to tackle multiple challenges strategically, creating valuable experiences. I’m specialized in optimizing customer experience journeys and experiences. With a strong background in B2B & B2C, I combine analytical thinking and a user centered approach to drive activation, engagement and retention.…My name is Maria Claudia, but everyone knows me as Koa. I believe design determines the quality of so many aspects of our lives, and as we cannot avoid its influence, the more fully we understand it, the likelier we are to be able to turn it to our advantage. A good integration of Product Service System is straightforward for users to understand naturally, yet complex enough to tackle multiple challenges strategically, creating valuable experiences. I’m specialized in optimizing customer experience journeys and experiences. With a strong background in B2B & B2C, I combine analytical thinking and a user centered approach to drive activation, engagement and retention.WWWW…