I'm a producer and content creator with over 9 years of experience, passionate about crafting impactful stories. I excel at transforming initial concepts into engaging productions, working seamlessly with teams big or small. From creative development to talent casting, I'm all about delivering high-quality, entertaining content. I have strong expertise in TVC and digital content production for the EMEAZone, handling post-production coordination for advertisements, and managing video campaigns across all stages, liaising with VFX, animation, and graphic designing. I thrive in managing teams and projects with a focus on cost-effective and timely delivery.

SA KS H I G UPT A

I'm a producer and content creator with over 9 years of experience, passionate about crafting impactful stories. I excel at transforming initial concepts into engaging productions, working seamlessly with teams big or small. From creative development to talent casting, I'm all about delivering high-quality, entertaining content. I have strong expertise in TVC and digital content production for the EMEAZone, handling post-production coordination for advertisements, and managing video campaigns across all stages, liaising with VFX, animation, and graphic designing. I thrive in managing teams and projects with a focus on cost-effective and timely delivery.

Available to hire

I’m a producer and content creator with over 9 years of experience, passionate about crafting impactful stories. I excel at transforming initial concepts into engaging productions, working seamlessly with teams big or small. From creative development to talent casting, I’m all about delivering high-quality, entertaining content.

I have strong expertise in TVC and digital content production for the EMEAZone, handling post-production coordination for advertisements, and managing video campaigns across all stages, liaising with VFX, animation, and graphic designing. I thrive in managing teams and projects with a focus on cost-effective and timely delivery.

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Language

English
Advanced
Hindi
Advanced
Kannada
Advanced

Work Experience

Art Director : Production at Damensch Apparel Pvt. Ltd
December 31, 2023 - August 16, 2025
Managed and led an in-house team of creative professionals across various disciplines. Achieved a 30% reduction in production costs through strategic budget oversight and resource optimization. Collaborated on creative direction for marketing campaigns, enhancing brand storytelling. Ensured timely delivery of creative executions and project production. Implemented cost-effective solutions for e-commerce, social media, and marketing content production. Worked cross-functionally with marketing, UI/UX, and business development for campaign execution. Managed external vendor relationships to ensure seamless project delivery.
Freelance Producer
January 1, 2024 - Present
Headed production vertical, contributing to brand pitches for the agency. Managed and led content production for e-commerce, social media, and brand campaigns, including the Sleepyhead Brand Campaign 2023 with a production value exceeding ₹10M+. Assisted Founder to build a women-centric Podcast Community. Spearheaded the design and build of a video podcast studio, including recruiting an in-house team for audio and video content production. Managed social media content and curated community content. Provided content-related assistance for app development.
Post-Production Coordinator for Advertisements at Hogarth Worldwide - A WPP Company
December 31, 2022 - August 16, 2025
Managed video campaigns through various stages of post-production, liaising with VFX, animation, and graphic designing teams. Coordinated post-production processes ensuring smooth workflows and quality delivery.
Executive Producer at Auto Edit Productions - Amazon Studios
December 31, 2020 - August 16, 2025
Led a team of 4 managers and 20 in-house crew members. Managed accounts including project pitches, e-commerce studio operations, and client invoicing. Oversaw pre-production, focusing on storyboarding and developing production pipelines. Conceptualized content management and delivered cost-efficient solutions to clients. Grew business revenue to ₹60M over 3 years.
Executive Producer at Studio 11 Productions
December 31, 2019 - August 16, 2025
Led a 10-member team including assistant directors, content writers, photographers, and VFX artists. Managed account financials, overseeing estimations and costing for finance approvals. Directed all pre-production activities including storyboarding, scheduling, costing, casting, and agency meetings. Coordinated content with agencies and collaborated with internal and external vendors. Served as the primary liaison for all internal Amazon content production.

Education

Bachelor of Arts in Journalism and Media Communication at Amity University, Noida
January 1, 2024 - August 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education