SA KS H I G UPT A

Headed production vertical, contributing to brand pitches for the agency. Managed and led content production for e-commerce, social media, and brand campaigns, including the Sleepyhead Brand Campaign 2023 with a production value exceeding ₹10M+. Assisted Founder to build a women-centric Podcast Community. Spearheaded the design and build of a video podcast studio, including recruiting an in-house team for audio and video content production. Managed social media content and curated community content. Provided content-related assistance for app development.

Managed and led an in-house team of creative professionals across various disciplines. Achieved a 30% reduction in production costs through strategic budget oversight and resource optimization. Collaborated on creative direction for marketing campaigns, enhancing brand storytelling. Ensured timely delivery of creative executions and project production. Implemented cost-effective solutions for e-commerce, social media, and marketing content production. Worked cross-functionally with marketing, UI/UX, and business development for campaign execution. Managed external vendor relationships to ensure seamless project delivery.

Managed video campaigns through various stages of post-production, liaising with VFX, animation, and graphic designing teams. Coordinated post-production processes ensuring smooth workflows and quality delivery.