Available to hire
Hi, I’m Prajakta Gutte, a UI/UX Designer with 6 years of experience creating user-friendly digital products through user-centered design, prototyping, and testing.
I’m eager to contribute design expertise and fresh perspectives to New Zealand’s digital and product design landscape, and I look forward collaborating with cross-functional teams to deliver meaningful outcomes.
Language
English
Fluent
Work Experience
Product Designer at ecoPortal Health & Safety SaaS
August 1, 2025 - December 1, 2025Optimised and reorganised EcoPortal’s Design System to improve scalability, consistency, and design efficiency. Partnered with engineers to align Figma components with Storybook, ensuring design–dev parity and seamless implementation.
Senior UI / UX Designer at Impresario -Global, India
July 1, 2024 - August 16, 2025Led UX research including user interviews and usability testing to optimize user journeys, improving dashboard usability and increasing engagement, which resulted in an 18-point rise in NPS. Managed a team of 4 designers, enhancing collaboration and design efficiency. Designed the DoBe app, incorporating gamification and social impact features that increased user retention by 23%. Conducted user interviews and journey mapping to identify key pain points affecting online shopping flow.
Senior UX Designer at Impresario -Global, India
July 1, 2024 - August 16, 2025Led UX research through user interviews and usability testing to optimize user journeys, which improved dashboard usability, increased engagement, and resulted in an 18-point rise in NPS. Managed a team of 4 designers to improve collaboration and design efficiency. Designed the DoBe app, which combined gamification with social impact to increase user retention by 23%. Conducted user interviews and journey mapping that identified five recurring pain points affecting online shopping flow.
UI/UX Designer at Impresario-Global
October 1, 2023 - July 1, 2024Led user research, interviews, and usability testing, improving dashboard usability and driving an 18-point increase in NPS. Designed DoBe, a mobile product combining gamification and social impact, increasing retention by 23%. Interviewed 10 users and mapped their journeys to reveal 5 recurring pain points affecting the online shopping flow.
UI / UX Designer at Farmkart Online Services Pvt. Ltd., India
October 1, 2023 - August 16, 2025Led UX efforts for a farming e-commerce platform, redesigning wireframes to reduce onboarding and task completion times by 25-30%. Conducted A/B testing to enhance UI performance, resulting in a 9% increase in user engagement and smoother task completion. Designed an AI-powered pest detection feature that improved recommendation accuracy by 11%, aiding rural farmers with timely pest control.
UX Designer at Farmkart Online Services Pvt. Ltd., India
October 1, 2023 - August 16, 2025Led UX for a farming e-commerce platform, redesigning wireframes to reduce onboarding and task time by 25–30%. Executed A/B testing to refine UI performance, resulting in a 9% increase in user engagement and smoother task completion rates. Designed an AI-powered pest detection feature that improved recommendation accuracy by 11%, supporting timely pest control for rural farmers.
UI/UX Designer at Farmkart Online Services Pvt. Ltd.
October 1, 2022 - October 1, 2023 Redesigned wireframes which reduced onboarding and task completion time by 25-30%. Executed A/B testing to refine UI performance, resulting in a 9% increase in user engagement and smoother task completion rates. Designed an AI-powered pest detection feature for the Farmkart app, which improved recommendation accuracy by 11%, aiding farmers in timely pest control.
UI / UX Designer at Maxlence Digital, India
September 30, 2022 - August 16, 2025Developed SaaS dashboard UX/UI for the Australian logistics industry, enhancing usability and streamlining workflows to boost employee productivity by 14%. Optimized navigation flows which reduced user task time by 30% and increased task completion rates by 20%. Designed high-converting landing pages for plumbing and electrical services that doubled lead generation. Created marketing assets including banners, flyers, and social media posts that increased engagement and brand visibility by 14%.
UX Designer at Maxlence Digital, India
September 30, 2022 - August 16, 2025Built SaaS dashboard UX/UI solutions for Australia's logistics industry, enhancing usability and streamlining workflows which boosted employee productivity by 14%. Optimized navigation flows to reduce user task time by 30% and increase task completion rates by 20%. Designed high-converting landing pages for plumbing and electrical services, doubling lead generation rates (90% to 100%). Created marketing assets including banners, flyers, and social media posts, increasing engagement and brand visibility by 14%.
UI/UX Designer at Maxlence Digital
March 1, 2021 - September 1, 2022Built SaaS dashboard UX/UI for Australia’s logistics industry, enhancing usability and streamlining workflows, which boosted employee productivity by 14%. Optimised navigation flow, reducing user task time by 30% and increasing task completion rates by 20%. Designed high-converting landing pages for plumbing and electrical services, driving a 90% to 100% increase in lead generation.
Junior Designer at Kirana Bharo, India
February 28, 2021 - August 16, 2025Contributed to the design of multi-platform grocery solutions that increased online orders by 30% in underserved markets through localized and accessible user experiences.
Junior Designer at Kirana Bharo, India
February 1, 2021 - August 16, 2025Contributed to the design of multi-platform grocery solutions that increased online orders by 30% in underserved markets by providing localized and accessible user experiences.
Junior Designer at Kirana Bharo
July 1, 2019 - February 1, 2021Contributed to the design of multi-platform grocery solutions, helping increase online orders by 30% in underserved markets through localised and accessible user experiences.
Education
UI UX Design Diploma Certification at Edit Institute, India
March 1, 2021 - July 1, 2021Bachelor of Engineering (Civil) at BAMU University, India
June 1, 2016 - May 1, 2019Bachelor of Engineering (Civil) at BAMU University, India
June 1, 2016 - May 1, 2019UI UX Design Diploma Certification at Edit Institute, India
March 1, 2021 - July 1, 2021UI UX Design Diploma Certification at Edit Institute, India
March 1, 2021 - July 1, 2021Bachelor of Engineering (Civil) at BAMU University, India
June 1, 2016 - May 1, 2019Qualifications
UI UX Design Diploma Certification
March 1, 2021 - July 1, 2021UI UX Design Diploma Certification
March 1, 2021 - July 1, 2021Industry Experience
Agriculture & Mining, Retail, Transportation & Logistics, Software & Internet, Professional Services, Media & Entertainment
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