Available to hire
Hi, I’m Elizabeta Ljubic—a Swiss-CCroatian marketing professional with a Federal Certificate of Competence and a passion for numbers, data, and analysis. I thrive in roles spanning Marketing, Product Management, Strategy, Social Media and Content Creation, and I pride myself on turning ideas into targeted, measurable results.
I’m fluent with editing tools like Lightroom, CapCut, Final Cut and Figma, which helps me craft polished content quickly and professionally while collaborating effectively with cross-functional teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Croatian
Fluent
Work Experience
Social Media Specialist at Freelance
August 1, 2024 - PresentSocial Media Specialist focusing on digital marketing management, content creation, strategy and branding for various clients.
Marketing Lead at Care Preventive AG
July 1, 2024 - August 16, 2025Managed various departments including the Creative Team, Trainee Program, and Performance Team with focus on strategic and operational leadership. Played a key role in decision-making and implementation of marketing initiatives to meet company goals. Oversaw monthly allocation and management of the marketing budget with financial decision-making responsibilities. Coordinated with external media partners like APG, magazines, and cinemas to enhance brand presence and reach.
Social Media Specialist at Care Preventive AG
February 1, 2024 - August 16, 2025Led expansion of the US market (Miami) by planning and implementing social media strategies. Oversaw all social media channels including LinkedIn, Twitter, TikTok, Meta, Spotify, YouTube, and Pinterest. Produced and edited video and photo content for social media platforms. Developed and maintained editorial content schedules. Collaborated closely with influencers and content creators to boost engagement and brand visibility. Analyzed performance metrics to inform strategy.
Social Media Specialist at CARE PREVENTIVE AG
October 1, 2023 - February 1, 2024Expanded US market (Miami); planned and executed social media across channels; edited videos/photos; managed editorial calendar; collaborated with influencers; analyzed channel performance.
Project Manager CRM & Data Reporting at Magazine Zum Globus, Zürich
September 1, 2023 - August 16, 2025Conducted monthly customer evaluations on national and branch levels focused on new customer acquisition via digitization and bonus program adjustments. Led project planning for customer card digitization across systems. Engaged in branch manager discussions targeting acquisition and repeat purchase goals. Performed data analysis and reporting using Cube and Tableau. Developed CRM strategies based on customer evaluations and worked closely with purchasing and marketing teams on brand analysis.
Project Manager CRM & Data Reporting at MAGAZINE ZUM GLOBUS
February 1, 2023 - September 1, 2023Monthly customer analysis; digitalisation of customer cards; branch discussions; cube & Tableau analyses; developed CRM evaluation strategies; collaborated with marketing and purchasing.
Marketing & Social Media Manager (50%) at Renzo Balboa AG, Zürich
December 1, 2022 - August 16, 2025Created targeted monthly newsletters covering client segments and sales campaigns. Managed social media channels including Instagram and Facebook under owned, earned, and paid media. Responsible for community management, engaging and managing social platforms. Conducted performance analysis using Google Analytics and derived actionable insights. Oversaw editorial planning, copywriting, and execution of marketing content, as well as creation of targeted marketing campaigns.
Marketing & Social Media Manager (50%) at RENZO BALBOA AG
August 1, 2022 - December 1, 2022Created monthly newsletters; managed social channels; analysed Google Analytics; planned editorial calendar; copywriting; ran targeted campaigns.
Marketing Executive at Dyson SA, Zürich
July 1, 2022 - August 16, 2025Planned and executed live streams for Facebook and Dyson.ch including film and photography production. Managed budgets for media investments, events, and projects. Collaborated closely with UK and international sales teams to align marketing with sales strategies. Worked on demand and sell-out planning by managing forecasts and inventory turnover. Oversaw artwork production ensuring compliance with brand and legal requirements while considering stakeholder needs across retail, direct marketing, and PR.
Marketing Executive at DYSON SA
February 1, 2021 - July 1, 2022Livestream planning for Facebook and Dyson.ch; budget planning for media investments, events and projects; cross-border collaboration; demand and sell-out planning; artwork production.
Marketing Assistant at DYSON SA
January 1, 2020 - December 1, 2020YouTube owned & paid media; marketing materials for print, social, digital & TV; internal process optimisation; budget planning; Dyson Facebook Page management; flyer design.
Finance Coordinator at DYSON SA
June 1, 2018 - December 1, 2019Control and analysis of quarterly rebates; invoicing and debt collection; rebate agreements; year-end audits coordination.
Customer Service Representative, Marketing Assistant at INDIGO FITNESS CLUB
May 1, 2015 - April 1, 2018Customer reception, sales, membership closures; customer care and community management across social channels; video content production for 20min fitness channel.
Accounts Receivable Analyst at ABC DISTRIBUTION & RETAIL SOLUTIONS GmbH (EA Sports)
January 1, 2014 - April 1, 2015Debt collection, receivables monitoring; monthly reconciliation; financial statements; invoices and cost statements.
Sales Assistant at ABC DISTRIBUTION & RETAIL SOLUTIONS GmbH (EA Sports)
August 1, 2013 - December 1, 2013Sales support; general office duties; customer service.
Commercial Apprenticeship with Federal Certificate of Competence at ABC DISTRIBUTION & RETAIL SOLUTIONS GmbH (EA Sports)
August 1, 2010 - July 1, 2013Commercial apprenticeship leading to Federal Certificate of Competence.
Education
Commercial Apprenticeship with Certificate at EBCD Distribution & Retail Solutions GmbH (EASports), Buchs SG
August 1, 2010 - July 1, 2013Computer Science Niveau II at Unknown
June 1, 2013 - August 16, 2025Languages Stay at ECL Los Angeles
June 1, 2015 - July 1, 2015Digital Marketing (B.A.) at IAB Academy - Interactive Advertising Bureau Zürich
January 1, 2021 - March 1, 2021Advanced Digital Marketing at Sizagg Flattpark
February 1, 2025 - April 1, 2025Digital Marketing Advanced at IAB Academy - Interactive Advertising Bureau Zürich
February 1, 2025 - April 1, 2025Digital Marketing Basic at IAB Academy - Interactive Advertising Bureau Zürich
January 1, 2021 - March 1, 2021Language Study Abroad at EC Los Angeles
June 1, 2015 - July 1, 2015IT User (Level II) at SIZ AG Glattpark
June 1, 2013 - December 18, 2025Commercial Clerk with Federal Certificate of Competence at BERUFSSCHULE BUCHS (SG)
August 1, 2010 - July 1, 2013Qualifications
Functional Trainer (SAFS)
January 1, 2023 - December 31, 2023Commercial Clerk with Federal Certificate of Competence
August 1, 2010 - July 1, 2013Cum Laude
January 11, 2030 - December 18, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Financial Services, Consumer Goods, Software & Internet
This portfolio showcases social media work I executed for different companies, with a focus on strategy, content, and performance.
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