I'm a marketing specialist and e-commerce manager who thrives at the intersection of strategy and hands-on execution. With a background as an entrepreneur and formal education in e-commerce and marketing, I've helped numerous companies improve their digital presence, advertising performance, and customer journeys. I take a data-driven approach focused on measurable results. I've built websites, managed ad accounts with budgets of hundreds of thousands, and developed content, funnels, and automations that deliver real impact.

I'm a marketing specialist and e-commerce manager who thrives at the intersection of strategy and hands-on execution. With a background as an entrepreneur and formal education in e-commerce and marketing, I've helped numerous companies improve their digital presence, advertising performance, and customer journeys. I take a data-driven approach focused on measurable results. I've built websites, managed ad accounts with budgets of hundreds of thousands, and developed content, funnels, and automations that deliver real impact.

Available to hire

I’m a marketing specialist and e-commerce manager who thrives at the intersection of strategy and hands-on execution. With a background as an entrepreneur and formal education in e-commerce and marketing, I’ve helped numerous companies improve their digital presence, advertising performance, and customer journeys. I take a data-driven approach focused on measurable results. I’ve built websites, managed ad accounts with budgets of hundreds of thousands, and developed content, funnels, and automations that deliver real impact.

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Language

English
Fluent
Swedish
Fluent
Portuguese
Beginner

Work Experience

Sales Associate at XXL
May 31, 2024 - August 16, 2025
Provided in-store customer service and sales.
E-commerce Manager Intern at D&A Group AB
April 30, 2024 - August 16, 2025
Contributed to e-commerce strategy, campaign planning, SEO, and SEM. Set up tracking via Google Tag Manager and optimized conversion funnels.
E-commerce Manager Intern at Home of Ess
May 31, 2023 - August 16, 2025
Developed and implemented content strategy for the online store. Analyzed traffic data and user behavior to propose UX improvements.
Freelance / Self-employed
January 1, 2020 - Present
Supported 30+ businesses in scaling e-commerce and digital service operations. Managed 50+ Meta Ads campaigns and 10+ Google Ads campaigns with budgets over 600,000 SEK. Built conversion-optimized funnels and landing pages generating up to 15x ROAS. Conducted SEO audits and implemented actionable plans across multiple industries. Designed and launched websites and stores from scratch using Wix, WordPress, and Shopify. Developed marketing automation flows for lead nurturing, retention, and loyalty. Clients include Styling Agenten, Fiske Online, Lightlounge, Wimch.se, Led outlet, LumineLED, and others.

Education

E-commerce Manager at IHM Business School Gothenburg
January 1, 2022 - January 1, 2024
at Jönköping University
January 1, 2014 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Consumer Goods, Education