Available to hire
I am a Digital Marketing professional with extensive experience leading digital strategy and content execution across platforms such as YouTube, META, and websites. I specialize in driving localized brand growth through multi-channel campaigns, ensuring alignment with wider regional marketing objectives.
I excel at collaborating with agencies and multi-cultural teams across different regions to deliver effective campaigns that optimize performance and strengthen brand visibility. My passion is to create engaging content and marketing initiatives that resonate with diverse audiences and contribute to business success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Coordinator at Warner Bros. Discovery (Formerly Warner Media)
January 1, 2023 - PresentCollaborated to develop and align brand strategies for the #1 kids' brands in South Africa across linear channels and digital platforms. Shaped go-to-market plans, ensured local alignment of marketing objectives, and optimized performance through KPI tracking and consumer trend analysis. Developed and managed paid digital campaigns across YouTube, META, and Google Display with media agencies, ensuring on-budget delivery and strong performance across target audiences. Created and executed integrated marketing strategies across multiple platforms to enhance brand awareness and audience engagement, growing YouTube subscribers by 43% in 12 months. Led end-to-end digital content creation from conceptualization to publishing, ensuring timely delivery and adherence to brand guidelines. Partnered with cross-functional teams across EMEA to align marketing initiatives with business objectives, driving growth and commercial targets.
Marketing, PR, and Digital Coordinator at Warner Bros. Discovery (Formerly Warner Media)
December 31, 2022 - August 16, 2025Collaborated to create marketing and digital strategies for English-speaking African markets, focusing on South Africa, ensuring alignment with regional objectives and brand identity. Managed organic social media initiatives across YouTube, META, and Google in collaboration with local and EMEA-wide teams. Oversaw community management and delivered performance reports to guide strategic decisions. Worked with agencies and cross-functional teams across EMEA to uncover local market insights and strengthen channel strategies with digestible reporting.
Marketing, PR, and Digital Intern at Warner Bros. Discovery (Formerly Warner Media)
March 1, 2022 - August 16, 2025Supported English-speaking African Marketing, PR, and Digital teams by creating high-impact presentations and press releases for various brand portfolios in children’s and general entertainment segments. Coordinated creative development and production of digital and on-air assets by aligning cross-functional teams including internal creatives and external agencies to meet campaign goals. Produced and published multimedia content using Adobe Photoshop, Premiere, and Sprinklr across key social platforms to enhance audience engagement and reach.
Patient Care Coordinator at Start Physical Therapy
September 1, 2020 - August 16, 2025Served as the operational backbone for a high-traffic clinic, managing over 300 weekly appointments while ensuring seamless coordination among 30+ central and corporate staff members. Streamlined scheduling, internal communications, and logistics to improve workflow efficiency and patient experience, while maintaining strict compliance with healthcare regulations.
Event Staff at PRA Nashville
August 1, 2018 - August 16, 2025Delivered seamless registration experiences for high-profile corporate events, including those with over 25,000 attendees. Led team-building sessions for corporate groups of up to 100 executives and managers to promote collaboration and engagement among Fortune 500 clients. Collaborated with large-scale event teams to support execution of high-impact corporate experiences for crowds exceeding 4,500 attendees.
Digital Marketing Coordinator at Warner Bros. Discovery (Formerly Warner Media)
January 1, 2023 - PresentCollaborate to develop and align brand strategies for leading kids' brands in South Africa across linear and digital platforms, driving growth and KPI optimization. Develop and manage paid digital campaigns across YouTube, META, and Google Display with agencies ensuring budget adherence and performance across target audiences. Lead integrated marketing strategies enhancing brand awareness and audience engagement in the African market; achieved 43% YouTube subscriber growth in 12 months. Manage end-to-end digital content creation, ensuring timely delivery and brand consistency. Partner with EMEA cross-functional teams to align marketing initiatives with business goals, driving growth and achieving commercial targets.
Marketing, PR, and Digital Coordinator at Warner Bros. Discovery (Formerly Warner Media)
December 31, 2022 - August 16, 2025Collaborated on end-to-end marketing and digital strategies targeting English-speaking African markets with primary focus on South Africa, ensuring regional alignment and brand identity. Managed organic social media initiatives across YouTube, META, and Google, overseeing community management and performance reporting to inform strategic decisions. Worked closely with agencies and cross-functional EMEA teams to uncover local market insights and strengthen channel strategies through digestible reporting.
Marketing, PR, and Digital Intern at Warner Bros. Discovery (Formerly Warner Media)
March 1, 2022 - August 16, 2025Supported African Marketing, PR, and Digital teams by creating impactful presentations and press releases for diverse children’s and general entertainment brands. Coordinated creative development and production of digital and on-air assets by aligning internal creatives and external agencies to meet campaign goals. Produced and published multimedia content using Adobe Photoshop, Premiere, and Sprinklr to enhance audience engagement across key social platforms.
Patient Care Coordinator at Start Physical Therapy
September 1, 2020 - August 16, 2025Managed over 300 weekly appointments in a high-traffic clinic, coordinating operations among 30+ staff members. Streamlined scheduling, internal communications, and logistics to enhance workflow efficiency and patient experience while complying with healthcare regulations.
Event Staff at PRA Nashville
August 1, 2018 - August 16, 2025Delivered seamless registration experiences for high-profile corporate events with 25,000+ attendees. Led team-building sessions for corporate groups up to 100 executives and managers to promote collaboration. Collaborated with large-scale event teams supporting execution of high-impact experiences for crowds exceeding 4,500 attendees.
Education
Master of Arts in Global Communications at The American University of Paris
January 11, 2030 - August 16, 2025Bachelor of Science in Recording Industry at Middle Tennessee State University
January 11, 2030 - August 16, 2025Master of Arts in Global Communications at The American University of Paris
January 11, 2030 - August 16, 2025Bachelor of Science in Recording Industry at Middle Tennessee State University
January 11, 2030 - August 16, 2025Qualifications
Industry Experience
Media & Entertainment, Healthcare, Travel & Hospitality, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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