I’m a product and UX designer with more than four years of experience creating thoughtful digital products across mobile and web. I enjoy taking ideas from early research and sketching through to high-fidelity interfaces, prototypes, and scalable design systems. My background includes working on agri-tech, finance, food ordering, eCommerce, and early-stage digital products, always balancing user needs with business goals and technical constraints. I’m a collaborative designer who enjoys working closely with engineers, founders, and stakeholders to turn complex problems into clear, usable experiences. I’m also actively exploring AI-powered tools such as Claude, Cursor, Lovable, and Framer to improve design workflows, prototype faster, and support more efficient product delivery through my work as a cofounder at GoBig Creatives.

Ishmeet Kaur

I’m a product and UX designer with more than four years of experience creating thoughtful digital products across mobile and web. I enjoy taking ideas from early research and sketching through to high-fidelity interfaces, prototypes, and scalable design systems. My background includes working on agri-tech, finance, food ordering, eCommerce, and early-stage digital products, always balancing user needs with business goals and technical constraints. I’m a collaborative designer who enjoys working closely with engineers, founders, and stakeholders to turn complex problems into clear, usable experiences. I’m also actively exploring AI-powered tools such as Claude, Cursor, Lovable, and Framer to improve design workflows, prototype faster, and support more efficient product delivery through my work as a cofounder at GoBig Creatives.

Available to hire

I’m a product and UX designer with more than four years of experience creating thoughtful digital products across mobile and web. I enjoy taking ideas from early research and sketching through to high-fidelity interfaces, prototypes, and scalable design systems. My background includes working on agri-tech, finance, food ordering, eCommerce, and early-stage digital products, always balancing user needs with business goals and technical constraints.

I’m a collaborative designer who enjoys working closely with engineers, founders, and stakeholders to turn complex problems into clear, usable experiences. I’m also actively exploring AI-powered tools such as Claude, Cursor, Lovable, and Framer to improve design workflows, prototype faster, and support more efficient product delivery through my work as a cofounder at GoBig Creatives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Web Designer at Stack That
February 1, 2026 - May 1, 2026
Built a Shopify-based eCommerce experience, from picking the right theme and plugins to making it fast. Used HTML, CSS, and JavaScript to add custom features that were not possible with plugins alone—things like bespoke interactive elements tailored to the brand. Improved flows and navigation that added up to a 3.5% increase in inbound enquiries within three months. Set up Google Analytics and enquiry forms to study exact drop-off points.
Co-founder & Product Designer at GoBig Creatives
January 1, 2026 - Present
Built AI-powered delivery strategies using Claude, Cursor, and Antigravity to accelerate workflows and cut time from brief to output. Used Lovable and Framer to rapidly prototype client visuals—reducing iteration cycles and engineering dependency during early-stage builds.
Product Designer at Nestdoor
September 1, 2025 - January 1, 2026
Led end-to-end UX design across web and mobile platforms as a sole designer. Collaborated closely with engineers and stakeholders to define product strategy and prioritise features.
Product Designer at Nestdore
January 1, 2025 - January 1, 2026
Own end-to-end UX/UI design translating complex business requirements into clear, user-centred journeys; facilitated design workshops with stakeholders to align product direction; established and maintained a design system with accessible components (WCAG 2.1 AA) ensuring consistency across web and mobile; managed multiple concurrent design work streams in a fast-paced startup.
Web Designer at That India
November 1, 2024 - Present
Restructured information architecture and navigation around budget and quantity, making it easier for HR and admin buyers to discover relevant gift options without sales guidance. Designed a responsive WooCommerce website, increasing inbound inquiries by 3.5% within three months. Applied HTML, CSS and JS codes and used LLMs to enhance features and deliver a premium experience.
UX Designer at Get Socialable
May 1, 2024 - October 1, 2024
Conducted 15+ user interviews and analyzed 150+ survey responses, to build evidence-based personas and journey maps, directly informing product direction. Analyzed behavioral data using Hotjar and Google Analytics heatmaps to identify friction points. Reduced drop-off rate by 3% through iterative, research-backed design improvements—validating changes against analytics KPIs.
UX Designer at Get Sociable
May 1, 2024 - October 1, 2024
Interviewed 15+ users, studied 150+ survey responses, created user personas and journey maps to understand pain points; analysed user behaviour with Hotjar and Google Analytics heatmaps to identify friction points and validate design; reduced drop-off rate by 3% through data-led UX improvements and iterative A/B testing; fixed design inconsistencies by introducing design systems and component libraries.
UX Designer- Contract at KFC
February 1, 2023 - April 1, 2023
Conducted SWOT analysis and implemented strategies for product improvement; analysed large-scale customer data across a high-volume digital ordering platform to identify behavioural patterns; designed AI chatbot integration (conversational interface) and real-time ordering tracking features, improving customer support experience; performed heuristics evaluation with accessibility considerations, helping increase customer retention.
UX Designer at KFC
February 1, 2023 - April 1, 2023
Analyzed large-scale customer data across a high-volume digital ordering platform to identify behavioral patterns, and improved clarity of user journeys. Collaborated with developers early in design decisions to streamline handoffs, and improved clarity of user journeys to reduce drop-off rate by 3% through data-informed design.
UX Designer at Absolute Foods
August 1, 2021 - December 1, 2022
Led end-to-end UX design (0 → 1) for a multi-sided agritech platform—farmers, retailers, and agris scientists. Designed a TFT display interface for a soil testing device enabling farmers to view quick soil parameters. Introduced collaborative processes to involve developers early in design decisions, improving handoff efficiency. Designed a 0→1 finance feature as an individual contributor. Increased user retention by 17% by identifying user pain points through behavioral interviews, usability testing, and continuous iterations across diverse user groups. Designed a responsive web version, helping to increase client conversion by 5%.

Education

M.A. in Digital Media Design at Birkbeck University of London
January 11, 2030 - February 1, 2025
B.Tech in Information Technology at Indraprastha University
January 11, 2030 - June 1, 2018
M.A.- Digital Media Design at Birkbeck University of London
January 1, 2023 - December 31, 2024
Bachelor of Engineering - IT at GTBIT
January 1, 2018 - December 31, 2021
M.A. in Digital Media Design at Birkbeck, University of London
January 11, 2030 - October 1, 2024
B.Tech in Information Technology at Guru Gobind Singh Indraprastha University
January 11, 2030 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Agriculture & Mining, Professional Services, Media & Entertainment