I am a creative and strategic marketing leader with over 20 years of experience across India and the Middle East. I specialize in leading cross-functional teams to deliver brand-focused, performance-driven creative and digital campaigns that increase engagement, visibility, and conversions. I combine visual storytelling with data-driven strategies to produce impactful results for well-known brands. Throughout my career, I have successfully directed creative planning for major brands like Ford, Panasonic, Citibank, and Adidas. In my current role as Head of Creative & Digital Marketing at Aetram Group of Companies, I lead a talented team, produce high-engagement video content, and generate thousands of qualified leads, continually pushing brand growth and market expansion.

Muthu Kumar

I am a creative and strategic marketing leader with over 20 years of experience across India and the Middle East. I specialize in leading cross-functional teams to deliver brand-focused, performance-driven creative and digital campaigns that increase engagement, visibility, and conversions. I combine visual storytelling with data-driven strategies to produce impactful results for well-known brands. Throughout my career, I have successfully directed creative planning for major brands like Ford, Panasonic, Citibank, and Adidas. In my current role as Head of Creative & Digital Marketing at Aetram Group of Companies, I lead a talented team, produce high-engagement video content, and generate thousands of qualified leads, continually pushing brand growth and market expansion.

Available to hire

I am a creative and strategic marketing leader with over 20 years of experience across India and the Middle East. I specialize in leading cross-functional teams to deliver brand-focused, performance-driven creative and digital campaigns that increase engagement, visibility, and conversions. I combine visual storytelling with data-driven strategies to produce impactful results for well-known brands.

Throughout my career, I have successfully directed creative planning for major brands like Ford, Panasonic, Citibank, and Adidas. In my current role as Head of Creative & Digital Marketing at Aetram Group of Companies, I lead a talented team, produce high-engagement video content, and generate thousands of qualified leads, continually pushing brand growth and market expansion.

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Work Experience

Manager - Business Development & Creative Designs at Edvoy
August 1, 2024 - August 16, 2025
Developed integrated branding and lead generation strategies and strengthened collaboration between sales and marketing teams to ensure creative consistency.
Head – Creative & Digital Marketing (Creative Director / Marketing Head) at Aetram Group of Companies
August 1, 2024 - Present
Led a creative and video production team of more than 10 members, increasing efficiency by 30%. Increased social media followers by 40%, generated over 2000 qualified leads through Meta and Google Ads, and developed 500+ creative assets achieving over 10 million video views. Executed multiple webinars and streamlined workflows by setting clear KPIs and KRAs for optimal output.
Manager - Business Development & Creative Designs at Edvoy
August 1, 2024 - August 16, 2025
Developed integrated branding and lead generation strategies. Strengthened collaboration between sales and marketing teams to ensure creative consistency.
Head – Creative & Digital Marketing (Creative Director / Marketing Head) at Aetram Group of Companies
August 1, 2024 - Present
Led a 10+ member creative and video production team, increasing efficiency by 30%. Increased social media followers by 40%, enhancing brand visibility. Generated over 2000 qualified leads through Meta and Google Ads campaigns. Developed 500+ creative assets resulting in over 10 million video views. Executed multiple webinars from scripting to promotion and set clear KPIs and streamlined workflows for optimal creative output.
Senior Graphic Designer at Edvoy
May 1, 2024 - August 16, 2025
Delivered brand guidelines and creative assets for social media, boosting brand consistency and increasing lead conversion rates.
Senior Graphic Designer at Edvoy
May 1, 2024 - August 16, 2025
Delivered brand guidelines and creative assets for social media. Boosted brand consistency and improved lead conversion rates.
Marketing Assistant Manager / Creative Designing at Akshaya Pvt Ltd.
August 1, 2020 - August 16, 2025
Coordinated creative planning and production for print and digital marketing across major fairs and events, resulting in a 40% boost in brand awareness. Supported ATL and BTL marketing initiatives, managed over 10 product launches, and implemented strong visual identities for both B2C and B2B campaigns.
Marketing Assistant Manager / Creative Designing at Akshaya Pvt Ltd.
August 1, 2020 - August 16, 2025
Coordinated creative planning and production of print and digital marketing materials for major fairs and events, increasing brand awareness by 40%. Supported ATL and BTL marketing initiatives, maintaining consistent brand messaging. Coordinated over 10 product launches managing end-to-end creative deliverables and on-ground marketing execution. Designed and implemented visual identity across B2C and B2B campaigns enhancing brand positioning.
Art Designer at Mullen Lowe Advertising, Dubai
December 31, 2017 - August 16, 2025
Led cross-functional teams to develop marketing concepts for clients such as RedBull, Mobily, American Express, Lifebuoy, Unilever, and others, managing teams of 10+ staff and delivering effective creative outputs.
Art Designer at Mullen Lowe Advertising, Dubai
January 1, 2017 - August 16, 2025
Led cross-functional project teams of over 10 employees to develop effective marketing concepts for clients including RedBull, Mobily, American Express, Lifebuoy, CityCentre, Unilever, KFC, Pizza Hut, AXE, Mazda, Burger King, Texas Chicken, and Dettol.
Graphic Designer at Inpress Hakuboo Advertising, Dubai
January 1, 2014 - August 16, 2025
Contributed to various advertising projects and campaigns while refining graphic design skills in a fast-paced agency environment.
Graphic Designer at Inpress Hakuboo Advertising, Dubai
January 1, 2014 - August 16, 2025
Graphic Designer at CMS Printing Press, Dubai
January 1, 2008 - August 16, 2025
Graphic Designer at CMS Printing Press, Dubai
January 1, 2008 - August 16, 2025
Graphic Designer at Rubecon Advertising, Chennai
January 1, 2007 - August 16, 2025
Graphic Designer at Rubecon Advertising, Chennai
January 1, 2007 - August 16, 2025
Graphic Designer at JWT Advertising, Chennai
January 1, 2006 - August 16, 2025
Graphic Designer at JWT Advertising, Chennai
January 1, 2006 - August 16, 2025

Education

Bachelor of Arts at Chennai
January 11, 2030 - August 16, 2025
Diploma in Graphic Design at Chennai
January 11, 2030 - August 16, 2025
Bachelor of Arts at Chennai
January 11, 2030 - August 16, 2025
Diploma in Graphic Design at Chennai
January 11, 2030 - August 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Financial Services, Real Estate & Construction, Manufacturing