I am an experienced visual communication expert and creative designer currently residing in Rapperswil-Jona. I have a strong background in AutoCAD design construction from my high school years and further refined my artistic skills at the Faculty of Graphic Arts. Over the years, I have gained professional experience designing multimedia systems and building captivating visual content for world leading brands like LELO and INTIMINA. My work spans multiple domains including web, print, social media, merchandise, interior design, E-commerce, and UX/UI design. I enjoy collaborating cross-departmentally to generate innovative ideas and develop engaging user experiences that support brand visibility and product sales globally.

Luka Dražetić

I am an experienced visual communication expert and creative designer currently residing in Rapperswil-Jona. I have a strong background in AutoCAD design construction from my high school years and further refined my artistic skills at the Faculty of Graphic Arts. Over the years, I have gained professional experience designing multimedia systems and building captivating visual content for world leading brands like LELO and INTIMINA. My work spans multiple domains including web, print, social media, merchandise, interior design, E-commerce, and UX/UI design. I enjoy collaborating cross-departmentally to generate innovative ideas and develop engaging user experiences that support brand visibility and product sales globally.

Available to hire

I am an experienced visual communication expert and creative designer currently residing in Rapperswil-Jona. I have a strong background in AutoCAD design construction from my high school years and further refined my artistic skills at the Faculty of Graphic Arts. Over the years, I have gained professional experience designing multimedia systems and building captivating visual content for world leading brands like LELO and INTIMINA.

My work spans multiple domains including web, print, social media, merchandise, interior design, E-commerce, and UX/UI design. I enjoy collaborating cross-departmentally to generate innovative ideas and develop engaging user experiences that support brand visibility and product sales globally.

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Language

English
Fluent
Croatian
Fluent
German
Beginner

Work Experience

Designer at LELO & INTIMINA
July 31, 2025 - August 16, 2025
Designed and launched Amazon Brandstores, building global E-commerce user experiences for both brands. Collaborated with localization teams to adapt visuals for multiple languages. Developed advertising campaigns alongside Creative Directors, Copywriters, and Art Directors. Worked on UX/UI improvements for websites and blogs, supported marketing with digital design tasks, and proposed creative solutions to visual content issues. Updated product illustrations for new product generations and assisted in preparation of print-ready promotional materials. Supported product shoots by setting up scenography. Maintained professional autonomy while collaborating across departments to develop new ideas and strengthen team performance.
Designer at LELO & INTIMINA
July 31, 2025 - August 16, 2025
At LELO, a leading luxury pleasure brand, and INTIMINA, specializing in women's intimate health, I created and launched Amazon Brandstores, driving the global e-commerce user experience. I collaborated with localization teams to adapt visuals for multiple languages and developed innovative advertising campaigns with creative directors and art directors. My role extended to UX/UI website and blog improvements, supporting marketing with digital design, and assisting product shoots. I maintained professional autonomy and contributed to resellers’ visual assets and brand representation while updating product illustrations by the renowned artist Tea Jurišić.
Assistant Designer at Not specified, Zagreb
May 31, 2022 - August 16, 2025
Managed and designed multimedia systems, led packaging, publishing, and graphic management projects, completed graphic design tasks, and created conceptual solutions of visual identity and graphic communications.
Assistant Designer
May 31, 2022 - August 16, 2025
Performed multimedia system management and graphic design tasks including managing projects related to packaging, publishing, and graphic management. Created and realized conceptual solutions for visual identity and graphic communications, supporting different design initiatives.

Education

Master’s Degree Graphic Design at University of Zagreb, Faculty of Graphic Arts
September 1, 2019 - February 28, 2022
Bachelor’s Degree Graphic Design at University of Zagreb, Faculty of Graphic Arts
September 1, 2016 - July 1, 2019
High School Diploma Architectural Technician at Civil Engineering School of Zagreb
September 1, 2012 - June 1, 2016
High School Diploma Architectural Technician at Civil Engineering School of Zagreb
September 1, 2012 - June 30, 2016
Bachelor’s Degree Graphic Design at University of Zagreb, Faculty of Graphic Arts
September 1, 2016 - July 31, 2019
Master’s Degree Graphic Design at University of Zagreb, Faculty of Graphic Arts
September 1, 2019 - February 28, 2022

Qualifications

Category B driver’s license
January 11, 2030 - August 16, 2025
Category B driver’s license
January 11, 2030 - August 16, 2025
Humanity Award “Ni pet ni šest”
October 1, 2011 - August 16, 2025

Industry Experience

Consumer Goods, Retail, Healthcare, Professional Services, Education, Media & Entertainment, Real Estate & Construction