I am an experienced Illustrator and Designer with a passion for creating compelling visual content across both digital and print media. I thrive in collaborative environments where creativity, communication, and problem-solving skills come together to produce effective design solutions. My work spans branding, campaigns, packaging, and user experience design, all aligned with business goals and brand strategy. Over the years, I have built a diverse portfolio working with various clients and companies, managing projects from concept through to execution. I continuously enhance my skillset through formal education and hands-on experience in graphic design, UI/UX, and SEO, which enables me to contribute meaningfully across multiple sectors and platforms.

Felicity Tse

I am an experienced Illustrator and Designer with a passion for creating compelling visual content across both digital and print media. I thrive in collaborative environments where creativity, communication, and problem-solving skills come together to produce effective design solutions. My work spans branding, campaigns, packaging, and user experience design, all aligned with business goals and brand strategy. Over the years, I have built a diverse portfolio working with various clients and companies, managing projects from concept through to execution. I continuously enhance my skillset through formal education and hands-on experience in graphic design, UI/UX, and SEO, which enables me to contribute meaningfully across multiple sectors and platforms.

Available to hire

I am an experienced Illustrator and Designer with a passion for creating compelling visual content across both digital and print media. I thrive in collaborative environments where creativity, communication, and problem-solving skills come together to produce effective design solutions. My work spans branding, campaigns, packaging, and user experience design, all aligned with business goals and brand strategy.

Over the years, I have built a diverse portfolio working with various clients and companies, managing projects from concept through to execution. I continuously enhance my skillset through formal education and hands-on experience in graphic design, UI/UX, and SEO, which enables me to contribute meaningfully across multiple sectors and platforms.

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Language

English
Fluent
French
Intermediate

Work Experience

Illustrator and Designer (Freelance) at Freelance
January 1, 2024 - August 16, 2025
Create designs and illustrations for clients covering social media, branding, presentations, and promotional materials including clients Encore Toner and Rumie. Use Figma to create website mockups supporting client design teams. Illustrate and sell products to fundraise for charities such as Colors of Change and Stop AAPI Hate. Produce and sell zines, prints, and stickers via an e-commerce platform.
Graphic Designer at SUKOSHI
January 1, 2024 - Present
Collaborate with management to refresh the brand and create new guidelines to streamline design assets across marketing and in-store teams. Design presentation decks for partners and shareholders aligning with brand strategy and business goals. Create business cards and digital/print assets for multi-channel campaigns such as social media, websites, email marketing, and signage. Partner with cross-functional teams for packaging designs and lead design campaigns including Black Friday, Cyber Monday, Warehouse Sales, and Lunar New Year Promos.
Digital + Print Designer at Boomerang Art + Design
December 31, 2022 - August 16, 2025
Collaborated with associates using Adobe InDesign and InCopy to design print media based on client copy, photography and layouts ensuring accessibility for both print and digital. Created graphics using Adobe Illustrator and Photoshop for banners and social media posts consistent with client brand guidelines.
Senior Graphic Designer at The Bay
July 31, 2022 - August 16, 2025
Collaborated across teams to develop designs for campaigns and projects using Adobe Photoshop and Illustrator. Created animations with Adobe After Effects for campaigns and social platforms. Formatted presentation decks for clients and stakeholders.
Graphic Designer and SEO Analyst at QC Technologies Inc.
December 31, 2021 - August 16, 2025
Designed promotional materials using Adobe Suite including banners, brochures, and business cards for the company and branches. Worked closely with Web Development to manage web copy and graphics enhancing client digital experience. Led client training for product/system use and spearheaded SEO keyword planning and monitoring through Google Ads and Analytics, applying white hat techniques.

Education

B.A. Visual Arts at York University
January 11, 2030 - August 16, 2025
Graphic Design Specialization at California Institute of the Arts (Coursera)
August 1, 2022 - August 16, 2025
UX Design Specialization at Google (Coursera)
October 1, 2021 - August 16, 2025
UI/UX Design Specialization at California Institute of the Arts (Coursera)
June 1, 2021 - August 16, 2025
Search Engine Optimization (SEO) Specialization at University of California, Davis (Coursera)
April 1, 2021 - August 16, 2025

Qualifications

Graphic Design Specialization
August 1, 2022 - August 16, 2025
UX Design Specialization
October 1, 2021 - August 16, 2025
UI/UX Design Specialization
June 1, 2021 - August 16, 2025
Search Engine Optimization (SEO) Specialization
April 1, 2021 - August 16, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Non-Profit Organization