Digital marketer with hands-on experience in content, social media, and email marketing, backed by Google Analytics and Google Ads certification. Comfortable working independently and remotely, with multilingual tourism marketing experience and conversion-focused copywriting across Russian, English, and Chinese markets. Skilled in campaign optimization, audience segmentation, and social content production — including managing brand-consistent content for fashion channels with 100K+ followers and building 20+ audience segments for a digital marketing campaign that lifted click-through rate by 15%. Technically fluent (WordPress, HTML/CSS, JavaScript), which means I can also handle light web updates alongside marketing execution. Currently based in Budapest, pursuing a Master's in Marketing. Open to freelance and contract work across digital marketing, social media, and content projects.

LILIIA MAKARKINA

Digital marketer with hands-on experience in content, social media, and email marketing, backed by Google Analytics and Google Ads certification. Comfortable working independently and remotely, with multilingual tourism marketing experience and conversion-focused copywriting across Russian, English, and Chinese markets. Skilled in campaign optimization, audience segmentation, and social content production — including managing brand-consistent content for fashion channels with 100K+ followers and building 20+ audience segments for a digital marketing campaign that lifted click-through rate by 15%. Technically fluent (WordPress, HTML/CSS, JavaScript), which means I can also handle light web updates alongside marketing execution. Currently based in Budapest, pursuing a Master's in Marketing. Open to freelance and contract work across digital marketing, social media, and content projects.

Available to hire

Digital marketer with hands-on experience in content, social media, and email marketing, backed by Google Analytics and Google Ads certification. Comfortable working independently and remotely, with multilingual tourism marketing experience and conversion-focused copywriting across Russian, English, and Chinese markets.

Skilled in campaign optimization, audience segmentation, and social content production — including managing brand-consistent content for fashion channels with 100K+ followers and building 20+ audience segments for a digital marketing campaign that lifted click-through rate by 15%. Technically fluent (WordPress, HTML/CSS, JavaScript), which means I can also handle light web updates alongside marketing execution.

Currently based in Budapest, pursuing a Master’s in Marketing. Open to freelance and contract work across digital marketing, social media, and content projects.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Russian
Fluent
English
Advanced
Chinese
Advanced
Hungarian
Beginner

Work Experience

Tourism Operation Assistant at Beyond & Beyoung Kft.
March 1, 2025 - Present
Produced multilingual travel and promotional content, maintaining 2 WordPress/Tilda CMS sites across 2+ languages by rebuilding page content and enforcing brand guidelines. Piloted AI-assisted travel content by testing DeepSeek to draft personalized recommendations for Chinese-speaking clients, saving ~5 hours per week. Expanded reach into the Chinese-speaking mobile market by developing a WeChat Mini Program from zero to production using JavaScript, WXML, and WXSS. Supported Chinese-market promotional events by coordinating internal and external event communications and contributing to 3 events.
Social Media Intern at L'Officiel Austria
February 1, 2025 - May 1, 2025
Produced brand-consistent feed, Stories, and digital-cover content for fashion audiences of 118K and 81.2K followers by aligning assets to brand identity guidelines. Increased short-form output by editing 3 Reels with CapCut to highlight fashion moments, behind-the-scenes footage, and editorial features. Independently delivered 117 Stories and 60 posts as web-ready visuals, designing and executing every asset end-to-end.
Freelance Front-End & Graphic Designer at Self-employed
July 1, 2022 - February 1, 2023
Delivered client-ready digital products by building 5 responsive websites and coding front-end features in JavaScript. Created cohesive client brand identities by designing 16 logos and UI systems, translating briefs into visual design systems.
Digital Marketing Intern at FutureToday
June 30, 2022 - August 16, 2025
Assisted in developing and executing digital marketing campaigns. Conducted target audience analysis to identify potential customers. Wrote engaging sales copy and collaborated with designers to create digital ads for social media and Google Ads. Analyzed campaign performance metrics and recommended improvements.

Education

Master in Computer Science at Eötvös Loránd University (ELTE)
September 1, 2023 - August 16, 2025
Bachelor in Computer Science at MIREA — Russian Technological University (RTU MIREA)
September 1, 2019 - July 1, 2023
M.Sc. in Computer Science (Master in Marketing - ongoing) at Budapest Metropolitan University
January 1, 2025 - August 7, 2026
B.Sc. in Computer Science at Eötvös Loránd University (ELTE)
January 1, 2023 - February 1, 2026
B.Sc. in Computer Science at RTU MIREA
January 1, 2019 - July 1, 2023

Qualifications

Google Ads — Skillshop
April 1, 2026 - April 1, 2027
Google Analytics — Skillshop
April 1, 2026 - April 1, 2027

Industry Experience

Travel & Hospitality, Media & Entertainment, Software & Internet, Professional Services, Retail, Education