LILIIA MAKARKINA
Digital marketer with hands-on experience in content, social media, and email marketing, backed by Google Analytics and Google Ads certification.
About
Digital marketer with hands-on experience in content, social media, and email marketing, backed by Google Analytics and Google Ads certification. Comfortable working independently and remotely, with multilingual tourism marketing experience and conversion-focused copywriting across Russian, English, and Chinese markets.
Skilled in campaign optimization, audience segmentation, and social content production — including managing brand-consistent content for fashion channels with 100K+ followers and building 20+ audience segments for a digital marketing campaign that lifted click-through rate by 15%. Technically fluent (WordPress, HTML/CSS, JavaScript), which means I can also handle light web updates alongside marketing execution.
Currently based in Budapest, pursuing a Master’s in Marketing. Open to freelance and contract work across digital marketing, social media, and content projects.
- 4 years' experience
- Joined August 2025
Skills· 27
Languages
- RussianFluent
- EnglishAdvanced
- ChineseAdvanced
- HungarianBeginner
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
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Work experience· 4 roles
Produced multilingual travel and promotional content, maintaining 2 WordPress/Tilda CMS sites across 2+ languages by rebuilding page content and enforcing brand guidelines. Piloted AI-assisted travel content by testing DeepSeek to draft personalized recommendations for Chinese-speaking clients, saving ~5 hours per week. Expanded reach into the Chinese-speaking mobile market by developing a WeChat Mini Program from zero to production using JavaScript, WXML, and WXSS. Supported Chinese-market promotional events by coordinating internal and external event communications and contributing to 3 events.
Produced brand-consistent feed, Stories, and digital-cover content for fashion audiences of 118K and 81.2K followers by aligning assets to brand identity guidelines. Increased short-form output by editing 3 Reels with CapCut to highlight fashion moments, behind-the-scenes footage, and editorial features. Independently delivered 117 Stories and 60 posts as web-ready visuals, designing and executing every asset end-to-end.
Delivered client-ready digital products by building 5 responsive websites and coding front-end features in JavaScript. Created cohesive client brand identities by designing 16 logos and UI systems, translating briefs into visual design systems.
Education· 5
Certifications and awards
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