I am a creative strategist, designer, and operational thinker with a background in marketing, branding, and systems optimisation. With over 8 years of experience, I enjoy delivering strategic projects across marketing, design, and operations in diverse industries such as education, health & wellness, property, and hospitality. As a storyteller at heart with a sharp eye for detail, I thrive in roles where I can connect creative vision with practical execution, solving complex problems, building strong brands, and improving the way businesses operate. I have led major projects like the Whitby Collegiate rebrand and marketing strategy, driving significant growth in enrolment, and managed high-profile events such as the Whitby Collegiate Foundation Gala Dinners. Passionate about creative pursuits beyond my professional work, I enjoy DJing, artist management, painting, and digital photography.…

Hillary Smith

I am a creative strategist, designer, and operational thinker with a background in marketing, branding, and systems optimisation. With over 8 years of experience, I enjoy delivering strategic projects across marketing, design, and operations in diverse industries such as education, health & wellness, property, and hospitality. As a storyteller at heart with a sharp eye for detail, I thrive in roles where I can connect creative vision with practical execution, solving complex problems, building strong brands, and improving the way businesses operate. I have led major projects like the Whitby Collegiate rebrand and marketing strategy, driving significant growth in enrolment, and managed high-profile events such as the Whitby Collegiate Foundation Gala Dinners. Passionate about creative pursuits beyond my professional work, I enjoy DJing, artist management, painting, and digital photography.…

Available to hire

I am a creative strategist, designer, and operational thinker with a background in marketing, branding, and systems optimisation. With over 8 years of experience, I enjoy delivering strategic projects across marketing, design, and operations in diverse industries such as education, health & wellness, property, and hospitality. As a storyteller at heart with a sharp eye for detail, I thrive in roles where I can connect creative vision with practical execution, solving complex problems, building strong brands, and improving the way businesses operate.

I have led major projects like the Whitby Collegiate rebrand and marketing strategy, driving significant growth in enrolment, and managed high-profile events such as the Whitby Collegiate Foundation Gala Dinners. Passionate about creative pursuits beyond my professional work, I enjoy DJing, artist management, painting, and digital photography.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Design, Brand & Marketing Manager at Fiso Group
May 1, 2025 - August 17, 2025
Led the group’s design, branding, marketing, and communications across a portfolio of businesses in education, health, wellness, property, and hospitality. Developed and executed cohesive brand and rebrand strategies across multiple entities. Oversaw digital and traditional marketing, content creation, social media, and advertising. Built and maintained websites, managed content updates, and improved UX/UI. Led external communications including newsletters and email campaigns along with CRM system implementation and IT infrastructure improvements. Project managed and designed annual magazines and internal communications, collaborated with teams and suppliers, contributed to business growth and customer acquisition with regular reporting to senior leadership and the board.
Client Manager at Eleven
September 1, 2019 - August 17, 2025
Managed key client relationships and led internal operations. Delivered brand strategies, go-to-market campaigns, digital content, and customer strategies. Created brand platforms and assets including websites, videos, social media, and presentations. Oversaw team workflows, resource allocation, financial forecasting, and internal planning systems.
Various Temp Roles — Administrative, Operations, Procurement & Holiday Programme Assistant at Kiwibank
December 31, 2016 - August 17, 2025
Supported event coordination, data entry, contracts, onboarding, and office operations.
Administrative Representative at H2R Consulting
December 31, 2015 - August 17, 2025
Provided front-of-house, reference checking, client gifting logistics, and candidate database management during seasonal contracts.

Education

Bachelor of Commerce — Marketing Major, Design Minor at University of Otago
January 11, 2030 - August 17, 2025
NCEA Level 1–3 — Merit Endorsement at Queen Margaret College
January 11, 2030 - August 17, 2025

Qualifications

Bachelor of Commerce
February 1, 2014 - November 30, 2016
Major in Marketing. Minor in Design

Industry Experience

Education, Healthcare, Real Estate & Construction, Travel & Hospitality, Other, Agriculture & Mining, Government, Professional Services, Media & Entertainment, Non-Profit Organization, Consumer Goods

Skills

Experience Level