Tolulope Oluokun O.
I am an innovative and results-oriented Marketing & Digital Communications Specialist with a strong track record of designing and executing high-impact campaigns that drive brand growth, generate qualified leads, and…
About
I am an innovative and results-oriented Marketing & Digital Communications Specialist with a strong track record of designing and executing high-impact campaigns that drive brand growth, generate qualified leads, and increase revenue. I excel in digital strategy, content creation, paid advertising, and social media engagement, with hands-on expertise in performance marketing. I am recognized for blending creativity with data-driven insights to deliver measurable outcomes, optimise ad spend, and strengthen brand positioning.
My passion lies in crafting effective marketing strategies that foster brand awareness and maximize ROI. I thrive in collaborative environments, leading campaigns from conception through analysis, and continuously adapting to market trends to stay ahead in the digital marketing landscape.
- 3 years' experience
- Joined August 2025
Languages
- EnglishFluent
Industry experience
- Real Estate & Construction
- Professional Services
- Media & Entertainment
- Financial Services
- Consumer Goods
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Work experience· 9 roles
Planned and created content for social media, website, email, and offline campaigns. Managed social media accounts to drive engagement and audience growth. Designed marketing strategies and content calendars supporting sales objectives. Managed and analyzed paid ad campaigns on Meta Ads and Google Ads. Supervised video shoots and edited marketing videos. Delivered monthly campaign performance reports with data-driven insights.
Executed strategic marketing plans to drive brand awareness and lead generation aligned with business objectives. Oversaw digital marketing campaigns across social media, email, and SEO. Collaborated cross-functionally to ensure consistent brand messaging. Analyzed market trends and campaign performance for optimization. Managed marketing budgets for maximum ROI and represented the Marketing Manager at management-level meetings.
Planned and created content for social media, website, email marketing, and offline campaigns. Managed social media pages (Instagram, Facebook, LinkedIn, YouTube) to drive audience growth and engagement. Designed marketing strategies and content calendars to support sales objectives. Managed and analysed paid ad campaigns on Meta Ads and Google Ads. Collaborated with designers to create high-quality creatives. Edited videos and reels for campaigns. Delivered monthly digital campaign reports with data-driven insights.
Education· 6
Certifications and awards· 12
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