Available to hire
I am a seasoned professional in advertising communication with a career that began in Latin America, where I had the privilege of training at leading agencies such as J. Walter Thompson, Young & Rubicam, and Leo Burnett. In these high-performance environments, I developed a strong foundation in strategic thinking and creative execution. My career continued in Madrid, working in creative and design teams for companies like Lléo Marqués, Eureka NW Ayer, Glow Comunicación, and more, contributing both as a Creative Director and Art Director. I am recognized for my versatility, handling everything from packaging design to identity visual, BTL, editorial, trade marketing, stands, and web pieces with a strategic approach and rigorous aesthetic standards.
Beyond awards, including a Bronze at the New York Festival for a Colgate Palmolive spot and a Venezuelan FEVAP award for Best Billboard, I master prepress, offset and digital printing processes, and complement my graphic work with professional photography and retouching skills. This allows me to deliver comprehensive visual solutions with impact and coherence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Italian
Intermediate
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Director de Arte at HICC Publicidad
January 1, 2022 - PresentCreated promotional pieces in the Trade Marketing sector, developed actions targeting sales channels and final consumers, created PLV materials and promotional spaces in large stores, adapted international promotional materials to the Spanish market, did layout for brochures and magazines, created packaging, product photography, logo creation, social media image creation and content, as well as manipulation, adaptation, and creation of final artwork for packaging. Key clients included General Mills, Mantequerias Arias, Maped, and Leche Pascual.
Director de Proyectos at Más que un Caramelo - C&Ch
December 31, 2019 - August 16, 2025Coordinated and supervised workflow, managed design and production departments, managed inter-departmental orders, responsible for design and creation, and developed marketing and web projects.
Director Creativo & Marketing at The Sofa Company
December 31, 2018 - August 16, 2025Created promotional and seasonal store campaigns, managed printing suppliers, developed the brand's corporate image and evolution as a franchise, produced photography, and managed web content.
Director de Arte at Atlantida Ediciones Multimedia
December 31, 2015 - August 16, 2025Directed art and managed Digital Signage projects for retail companies with clients such as Telefónica and Inditex brands like Zara and Bershka.
Director de Arte Freelance at Avon Cosmetics
December 31, 2013 - August 16, 2025Directed art and layout for the AVON magazine covering multiple product categories for Continental Europe.
Director de Arte & Director Creativo at Consultor Publicitario Freelance
December 31, 2012 - August 16, 2025Supported companies through commercial P2P efforts by creating and developing communication strategies transformed into graphic, digital, or audiovisual messages, including layout and management of the Európolis magazine. Clients included Redur Logística, Grupo Luz&Ambiente, Avon Cosmetics, and The Sofa Company.
Director Creativo/Director de Cuentas at RPM Publicidad
December 31, 2006 - August 16, 2025Managed the creative department, hiring employees, presenting campaigns, and handling media and budgets for direct clients such as Destinia and GlaxoSmith Kline.
Director de Creativo at Quantum Comunicación
December 31, 2004 - August 16, 2025Responsible for conceptualizing ideas, managing creative teams, hiring, campaign presentations, and supervising shoots. Clients included NBA, MotherCare, and various commercial centers.
Director de Creativo at Eureka NW/Ayer
December 31, 2002 - August 16, 2025Conceptualized ideas and developed campaigns with creative team assistance, designed graphic material, supervised audiovisual and photographic projects. Clients included Campaña EURO 1999/2000, Lladró, Unicef, Elizabeth Arden, and Continental Airlines.
Director de Creativo at LLeó Marques
December 31, 1999 - August 16, 2025Conceptualized and developed ideas leading creative teams, designed campaign graphics, supervised illustrators and external design teams, directed spots and photography sessions. Clients included Atún Calvo, Adecco, Bancaja, and Quesos Eru.
Director de Arte Senior - Director Creativo at Leo Burnett, Venezuela
December 31, 1995 - August 16, 2025Conceptualized and developed graphic and audiovisual ideas, supervised illustrators and graphic studio, directed spots and photography sessions. Clients included Goodyear, McDonald's, Knorr, Metro de Caracas, and Procter & Gamble.
Director de Arte Senior at Young & Rubicam, Venezuela
December 31, 1992 - August 16, 2025Creativity and design of campaigns alongside copywriter, supervision and direction of illustrators and photographers, graphic studio supervision, and direction of spots and photography sessions. Clients included Colgate and Banco de Orinoco.
Director de Arte Senior at J. Walter Thompson, Venezuela
December 31, 1990 - August 16, 2025Developed advertising campaigns with copywriters, directed and supervised photography and commercial shoots. Clients included Kellogg's, Nabisco, Kraft, Kodak.
Director de Arte at Hener de Venezuela, C.A.
December 31, 1988 - August 16, 2025Supported Creative Director developing graphic and audiovisual proposals, designed promotional and advertising materials. Clients included Camiones Mack and General Electrics.
Diseñador Gráfico Freelance
December 31, 1986 - August 16, 2025Executed graphic design projects, signage, and window displays for fashion retail chains. Clients included Grupo Textil El Elefante Rosa and Tiendas Lola Lobato.
Director de Arte at HICC Publicidad, Madrid
January 1, 2022 - PresentCreation of promotional pieces in the Trade Marketing sector, development of sales channel and consumer actions, creation of PLV materials and promotional spaces in large stores, adaptation of international promotional materials to the Spanish market, brochure and magazine layout, packaging creation, product photography, logo creation, social media image creation and copywriting, manipulation and creation of final packaging arts. Clients include General Mills, Mantequerias Arias, Maped, Leche Pascual.
Director de Proyectos at Más que un Caramelo - C&Ch, Madrid
December 31, 2019 - August 16, 2025Coordinated and supervised workflow, managed design and production departments, handled interdepartmental orders, responsible for design and creation, developed marketing and web projects.
Director Creativo & Marketing at The Sofa Company, Madrid
December 31, 2018 - August 16, 2025Created promotional and seasonal campaigns for stores, managed print suppliers, created the general corporate image and brand evolution for franchises, conducted photography and managed web content.
Director de arte at Atlantida Ediciones Multimedia, Madrid
December 31, 2015 - August 16, 2025Directed art and managed Digital Signage projects for retail companies including Telefónica and Inditex group brands such as Zara, Oysho, Pull & Bear, Massimo Dutti, Bershka.
Director de Arte Freelance at Avon Cosmetics, Madrid
December 31, 2013 - August 16, 2025Art direction and layout of Avon magazine for Continental Europe across multiple product categories including Make Up, Skin Care, Personal Care, Fragrance, Jewelry, and Home.
Director de Arte & Director Creativo at Consultor Publicitario Freelance, Madrid
December 31, 2012 - August 16, 2025Provided P2P commercial support to companies by creating and developing communication strategies transforming them into graphic, digital, or audiovisual messages. Managed maquetation and review of Európolis magazine. Clients included Redur Logística, Grupo Luz&Ambiente, Avon Cosmetics, The Sofa Company among others.
Director Creativo/Director de Cuentas at RPM Publicidad, Madrid
December 31, 2006 - August 16, 2025Managed creative department, hired employees, presented campaigns, managed media and budgets for direct clients. Clients included Destinia, Grupo Luz&Ambiente, GlaxoSmithKline.
Director de Creativo at Quantum Comunicación, Madrid
December 31, 2004 - August 16, 2025Conceptualized ideas and managed the creative team, hired creatives, presented campaigns, supervised photo shoots and video sessions. Clients included NBA, MotherCare, Gala, Imade.
Director de Creativo at Eureka NW/Ayer, Madrid
December 31, 2002 - August 16, 2025Conceptualized and developed ideas with creative team, designed campaign materials, supervised audiovisual and photography projects. Clients included Lladró, Unicef, Elizabeth Arden, Suzuki, Calzados Pablosky.
Director de Creativo at Lléo Marqués, Madrid
December 31, 1999 - August 16, 2025Conceptualized ideas and developed them with a creative team, designed graphic pieces for campaigns, supervised illustrators and external design team, directed spots and photo sessions. Clients included Atún Calvo, Adecco, Bancaja.
Director de Arte Senior - Director Creativo at Leo Burnett, Venezuela
December 31, 1995 - August 16, 2025Conceptualized and developed graphic and audiovisual ideas with copywriters and creatives, supervised illustrators and art studio, art directed spots and photo sessions. Clients included Goodyear, McDonald's, Procter & Gamble.
Director de Arte Senior at Young & Rubicam, Venezuela
December 31, 1992 - August 16, 2025Created campaign ideas with copywriters, supervised illustrators and photographers, managed art studio, art directed spots and photo sessions, presented campaigns. Clients included Colgate, Banco de Orinoco.
Director de Arte Senior at J. Walter Thompson, Venezuela
December 31, 1990 - August 16, 2025Developed advertising campaigns with copywriters, directed and supervised photography and spot shoots. Clients included Kellogg's, Nabisco, Kraft, Kodak.
Director de Arte at Hener de Venezuela, C.A.
December 31, 1988 - August 16, 2025Supported creative director developing graphic and audiovisual proposals, designed promotional and advertising pieces. Clients included Camiones Mack, General Electrics.
Diseñador Gráfico Freelance
January 1, 1986 - PresentCreated graphic design projects, signage, and shop window displays for fashion retail chains. Clients included Grupo Textil El Elefante Rosa, Tiendas Lola Lobato.
Director de Arte at HICC Publicidad, Madrid
January 1, 2022 - PresentCreation of promotional pieces in the Trade Marketing sector. Development of actions aimed at the sales channel and final consumer. Creation of POS materials and promotional spaces in large retail surfaces. Adaptation of international promotional material for the Spanish market. Layout of brochures and magazines. Packaging creation. Product photography. Logo creation. Writing and creating images for social media. Handling, adaptation, and creation of final packaging artworks. Clients include General Mills, Mantequerias Arias, Maped, and Leche Pascual.
Director de Proyectos at Más que un Caramelo - C&Ch, Madrid
December 31, 2019 - August 16, 2025Coordination and supervision of workflow. Management of the design department and production processes. Management of orders between departments. Responsible for design and creation. Creation of Marketing and Web projects.
Director Creativo & Marketing at The Sofa Company, Madrid
December 31, 2018 - August 16, 2025Created promotional and seasonal campaigns for stores. Managed printing suppliers. Creator of the corporate image and its evolution as a franchise. Took product photography and managed web content.
Director de Arte at Atlantida Ediciones Multimedia, Madrid
December 31, 2015 - August 16, 2025Art direction and project management of Digital Signage for retail companies. Clients included Telefónica and Inditex group brands such as Zara, Oysho, Pull&Bear, Massimo Dutti, and Bershka.
Director de Arte Freelance at Avon Cosmetics, Madrid
December 31, 2013 - August 16, 2025Art direction and layout of AVON magazine for Continental Europe covering Make Up, Skin Care, Personal Care, Fragrance, Jewelry, and Home categories.
Director de Arte & Director Creativo (Freelance) at Madrid
December 31, 2012 - August 16, 2025Provided support to companies through P2P commercial work; creating and developing communication strategies transformed into graphic, digital, or audiovisual messages. Layout and management of Európolis magazine. Clients included Redur Logística y Transporte, Grupo Luz&Ambiente, Európolis Ciudad Comercial, AK Sofakama, Decor Idea Kids, Factoría de Babel Art Gallery, Dragon Cellars, Panorámicas Holden, Multisilla, Instituto de Cirugía Plástica y Estética, Trion Z, Avon Cosmetics, and The Sofa Company.
Director Creativo/Director de Cuentas at RPM Publicidad, Madrid
December 31, 2006 - August 16, 2025Managed the creative department. Employee hiring. Campaign presentations. Media and budget management for direct clients. Clients included Destinia, Grupo Luz&Ambiente, Carnes Pampeanas, El Mundo, GlaxoSmithKline.
Director de Creativo at Quantum Comunicación, Madrid
December 31, 2004 - August 16, 2025Responsible for conceptualizing ideas and managing the creative team. Hiring of creative staff. Campaign presentations. Supervised shootings and photographic sessions. Clients included La Gran Manzana Mall, Sexta Avenida Mall, Cosecheros Abastecedores, NBA, Avimes, MotherCare, Equinoccio Mall, Európolis Ciudad Comercial, Gala, Imade, and Suavinex.
Director de Creativo at Eureka NW/Ayer, Madrid
December 31, 2002 - August 16, 2025Responsible for developing and fulfilling creative ideas with a creative team supported by a junior copywriter. Designed campaign graphic material, supervised audiovisual and photographic projects. Clients included EURO 1999/2000 campaign, Lladró, Unicef, Gonzalez Byass (Tio Pepe, Solera, Gran Pecher, Gran Pomier), SIDA 1999/Spot campaign, Elizabeth Arden, Continental Airlines, Suzuki, Pablosky Shoes, Navegalia, Carnes Pampeanas, SCM (Media Buying Central).
Director de Creativo at Lléo Marqués, Madrid
December 31, 1999 - August 16, 2025Responsible for conceptualizing ideas and developing them with a creative team including a copywriter. Graphic design of campaign pieces. Supervised and directed illustrators and external design teams. Artistic direction of spots and photographic sessions. Campaign presentations. Clients included Atún Calvo, Adecco, Moda Shopping Mall, Dagu, Bodegas Ayuso, Bancaja, Quesos Eru (Portugal), Canal 2 Andalucía.
Director de Arte Senior - Director Creativo at Leo Burnett, Venezuela
December 31, 1995 - August 16, 2025Conceptualized and developed graphic and audiovisual ideas with copywriters and a creative team. Designed campaign pieces. Supervised and directed illustrators. Oversaw graphic studio. Art direction of spots and photographic sessions. Clients included Goodyear, McDonald´s, Knorr, Caracas Metro, Cerveza Polar, Procter & Gamble (Crest, Head & Shoulders).
Director de Arte Senior at Young & Rubicam, Venezuela
December 31, 1992 - August 16, 2025Creativity and campaign design alongside copywriters. Supervised illustrators and photographers. Managed graphic studio. Artistic direction of spots and photographic sessions. Campaign presentations. Clients included Colgate (Axión, FAB detergent finalist at New York Festival 1990), Banco de Orinoco, Bancor, Stout and Cardenal Beers.
Director de Arte Senior at J. Walter Thompson, Venezuela
December 31, 1990 - August 16, 2025Developed advertising campaigns alongside copywriters. Directed and supervised photography and spot shootings. Clients included Kellogg's (Korn Flakes), Nabisco (Oreo and Ritz cookies), Quaker Oats (Gatorade), Kraft (Mayonnaise), and Kodak.
Director de Arte at Hener de Venezuela, C.A.
December 31, 1988 - August 16, 2025Supported the Creative Director by developing and creating graphic and audiovisual proposals. Designed promotional and advertising pieces. Clients included Camiones Mack (Advertising Exterior Award 1988), Ahorros La Primera, Playboy Textiles, General Electrics, Faber Castell.
Diseñador Gráfico Freelance at Freelance, Escaparatismo
December 31, 1986 - August 16, 2025Executed graphic design projects, poster design, and window dressing assembly for fashion store chains. Clients included Grupo Textil El Elefante Rosa, Grupo Textilera Playboy, and Tiendas Lola Lobato.
Director de Arte at HICC Publicidad
January 1, 2022 - PresentCreation of promotional pieces in Trade Marketing sector, developing actions aimed at sales channels and final consumers. Created PLV material and promotional spaces in large retail surfaces. Adapted international promotional material for the Spanish market. Layout of brochures and magazines, packaging creation, product photography, logo design, content creation for social media, and final art for packaging.
Director de Proyectos at Más que un Caramelo - C&Ch, Madrid
December 31, 2019 - August 16, 2025Coordinated and supervised workflows, managed design department and production processes. Managed interdepartmental orders and led design and creation projects, including marketing and web projects.
Director Creativo & Marketing at The Sofa Company
December 31, 2018 - August 16, 2025Created promotional and seasonal campaigns for stores, managed printing suppliers, created and evolved the corporate image for the brand and franchise. Conducted photography and managed web content.
Director de Arte at Atlantida Ediciones Multimedia
December 31, 2015 - August 16, 2025Art direction and project management for Digital Signage projects in retail companies. Clients included Telefónica and Inditex brands such as Zara, Oysho, Pull&Bear, Massimo Dutti, Bershka.
Director de Arte Freelance at Avon Cosmetics, Madrid
December 31, 2013 - August 16, 2025Directed and laid out the Avon magazine for continental Europe, managing categories including Make Up, Skin Care, Personal Care, Fragrance, Jewelry, and Home.
Director de Arte & Director Creativo at Consultor Publicitario Freelance, Madrid
December 31, 2012 - August 16, 2025Provided P2P commercial support to companies by creating and developing communication strategies transformed into graphic, digital, or audiovisual messages. Layout and management of the Európolis magazine.
Director Creativo/Director de Cuentas at RPM Publicidad, Madrid
December 31, 2006 - August 16, 2025Managed creative department, hiring staff, campaign presentations, media management, and budgets for direct clients including Destinia, Grupo Luz&ambiente, Carnes Pampeanas, El Mundo, Glaxo & Smith Kline.
Director de Creativo at Quantum Comunicación, Madrid
January 1, 2004 - August 16, 2025Led creative conceptualization and team management. Hired creative team and presented campaigns. Supervised photo shoots. Clients included NBA, MotherCare, Európolis Ciudad Comercial.
Director de Creativo at Eureka NW/Ayer, Madrid
January 1, 2002 - August 16, 2025Conceptualized and developed ideas with a creative team. Designed graphic materials and supervised audiovisual and photographic projects. Clients included Unicef, Elizabeth Arden, Continental Airlines, Suzuki.
Director de Creativo at Lléo Marqués, Madrid
January 1, 1999 - August 16, 2025Responsible for conceptual idea development alongside copywriters. Designed campaign pieces and supervised illustrators and external design teams. Clients included Atún Calvo, Adecco, Canal 2 Andalucía.
Director de Arte Senior - Director Creativo at Leo Burnett, Venezuela
December 31, 1995 - August 16, 2025Developed graphic and audiovisual ideas with a creative team. Designed campaign pieces, directed illustrators and photo shoots. Clients included Goodyear, McDonald´s, Knorr, Procter & Gamble.
Director de Arte Senior at Young & Rubicam, Venezuela
December 31, 1992 - August 16, 2025Created campaigns with copywriters, supervised illustrators and photography, directed photo shoots and campaigns. Clients included Colgate, Banco de Orinoco, Cervezas Stout.
Director de Arte Senior at J. Walter Thompson, Venezuela
December 31, 1990 - August 16, 2025Developed advertising campaigns with copywriters and supervised photo and spot production. Clients included Kellog´s, Nabisco, Kraft, Kodak.
Director de Arte at Hener de Venezuela, C.A.
December 31, 1988 - August 16, 2025Supported Art Director developing graphic and audiovisual proposals. Designed promotional and advertising pieces. Clients included Camiones Mack (awarded billboard advertising), Ahorros La Primera, Faber Castell.
Diseñador Gráfico Freelance at Escaparatismo
December 31, 1986 - August 16, 2025Created graphic design projects, signage, and window dressing for fashion retail chains. Clients included Grupo Textil El Elefante Rosa, Tiendas Lola Lobato.
Education
Licenciado en Publicidad at Grupo Colon-IECM
January 1, 2017 - December 31, 2018Licenciado en Publicidad at Grupo Colon-IECM
January 1, 2017 - December 31, 2018Director Creativo at Quantum Comunicación, Madrid
January 1, 2002 - December 31, 2004Director Creativo at Eureka NW/Ayer, Madrid
January 1, 1999 - December 31, 2002Director Creativo at Lléo Marqués, Madrid
January 1, 1996 - December 31, 1999Licenciado en Publicidad at Grupo Colon-IECM
January 1, 2017 - December 31, 2018Director de Creativo at Quantum Comunicación, Madrid
January 1, 2002 - December 31, 2004Director de Creativo at Eureka NW/Ayer, Madrid
January 1, 1999 - December 31, 2002Director de Creativo at Lléo Marqués, Madrid
January 1, 1996 - December 31, 1999Licenciado en Publicidad at Grupo Colon-IECM
January 1, 2017 - January 1, 2018Director Creativo at Quantum Comunicación, Madrid
January 1, 2002 - January 1, 2004Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Manufacturing
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