I am a creative storyteller with a background in psychology, thriving where strategy meets creativity. Detail-oriented and visually driven, I bring ideas to life through content, branding, and digital storytelling. I am passionate about developing engaging, brand-aligned digital and print copy and supporting content strategy to enhance social media presence and marketing campaigns.

Oshara Dissanayake

I am a creative storyteller with a background in psychology, thriving where strategy meets creativity. Detail-oriented and visually driven, I bring ideas to life through content, branding, and digital storytelling. I am passionate about developing engaging, brand-aligned digital and print copy and supporting content strategy to enhance social media presence and marketing campaigns.

Available to hire

I am a creative storyteller with a background in psychology, thriving where strategy meets creativity. Detail-oriented and visually driven, I bring ideas to life through content, branding, and digital storytelling. I am passionate about developing engaging, brand-aligned digital and print copy and supporting content strategy to enhance social media presence and marketing campaigns.

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Language

English
Fluent
Sinhala, Sinhalese
Fluent

Work Experience

Content Executive - Sri Lanka Resorts at Cinnamon Hotels & Resorts
January 1, 2025 - Present
Develop engaging and brand-aligned copy for various digital and print platforms including websites, brochures, and social media. Support the Sri Lanka Resorts team in content strategy to ensure cohesive messaging across platforms. Assist in social media management by ideating and optimizing content to enhance engagement and reach. Collaborate with internal teams to create marketing materials aligned with brand storytelling. Plan and execute video productions that align with branding and brand voice.
Social Media Manager & Content Creator at BMedia Agency
August 31, 2024 - August 17, 2025
Managed social media for three restaurants of a major hotel in Colombo focusing on TikTok and Instagram Reels. Planned and executed content shoots in collaboration with hotel management, selecting menu items for promotion. Developed and maintained content calendars ensuring timely posting. Filmed, edited, and posted content twice a month, optimizing videos with engaging captions and relevant hashtags, significantly increasing engagement and views. Created Instagram Stories and handled additional social media tasks occasionally. Conducted content research and implemented strategies to boost social media presence. Managed social media stories and back-end support for an athletic wear brand, capturing high-quality iPhone videos and photos.
Radio Presenter at Legends FM - MTV/MBC Networks
July 1, 2023 - Present
Trained by industry professionals in on-air speaking, presenting, handling crises, and commercial voiceovers. Wrote and rehearsed scripts, collaborated with producers, and conducted thorough research for dynamic show content. Coordinated and interviewed guests, delivering engaging traffic, weather, and news updates. Adapted to schedule changes ensuring smooth broadcast flow and time management. Operated technical equipment managing multiple audio channels for high-quality sound production. Achieved strong listener engagement and interaction.
Junior Executive Marketing & Communications - Productions at Spa Ceylon Ayurveda Pvt. Ltd.
June 30, 2023 - August 17, 2025
Conducted research to shape creative direction for photoshoots across various product ranges. Developed mood boards and detailed briefs. Coordinated with industry professionals and creatives on production. Scouted and managed communications with models. Collaborated with factory and logistics teams to ensure product availability. Arranged delivery and collection of products and props. Organized and maintained photo/video database. Led and executed productions ensuring seamless operations. Tracked payments and managed project documentation. Created and refined briefs for UGC and influencer campaigns. Produced vertical video content tailored for digital platforms.
Photoshoot Coordinator at Spring & Summer Pvt. Ltd.
December 31, 2022 - August 17, 2025
Managed garment preparation for shoots including tagging, counting, and organizing items. Coordinated with models and head office to ensure smooth shoot execution. Prepared and maintained the studio environment. Planned and styled outfits with accessories for indoor and outdoor shoots targeting international e-commerce platforms. Named garments and created spreadsheets for weekly collection catalogs. Worked closely with purchasing, e-commerce, and marketing teams before, during, and after shoots. Researched and implemented TikTok trends, contributing ideas and supporting execution. Photographed inventory, edited images, and uploaded them to the POS system. Organized and coordinated events for the brand’s loyalty program.
Content Creator (Contract) at Ging-home sustainable essentials
April 30, 2025 - August 17, 2025
Filmed and produced vertical videos for TikTok and Instagram Reels featuring on-camera content. Planned and executed online marketing campaigns contributing to the brand’s digital strategy. Styled and edited creative photography for product promotion and social media campaigns.
Freelance Creative Services
January 1, 2021 - Present
Specialized in graphic design including branding design, social media graphics, and grid planning. Created social media content calendars and engaging posts. Coordinated photoshoot production and creative direction with influencer and model management. Provided commercial voiceovers and created vertical videos for TikTok and Instagram Reels.
Radio Presenter at Legends FM - MTV/MBC Networks
July 1, 2023 - Present
Trained by industry professionals for over 4 months in on-air speaking, presenting, handling crises, and commercial voiceovers. Scriptwriting and rehearsal, collaboration with producers, and thorough research ensured dynamic show content. Coordinated and interviewed guests, delivering engaging traffic, weather, and news updates. Adapted to schedule changes to maintain smooth broadcast flow. Operated technical equipment for high-quality sound production achieving strong listener engagement.
Social Media Manager & Content Creator at BMedia Agency
August 31, 2024 - August 17, 2025
Managed social media for three restaurants of a major hotel in Colombo, focusing on TikTok and Instagram Reels. Planned and executed content shoots, collaborating with hotel management and selecting menu items for promotion. Developed content calendars using Notion and optimized video captions and hashtags, increasing engagement and views significantly. Managed social media stories and provided backend support for an athletic wear brand, capturing high-quality video and photography content.
Content Executive - Sri Lanka Resorts at Cinnamon Hotels & Resorts
January 1, 2025 - Present
Create engaging and brand-aligned copy across digital and print platforms, supporting content strategy for cohesive messaging. Assist social media management by ideating and optimizing content to boost engagement and reach. Collaborate internally to create marketing materials aligned with brand storytelling approach. Plan and execute video productions consistent with branding and voice.
Content Creator (Contract) at Ging-home sustainable essentials
April 30, 2025 - August 17, 2025
Filmed and produced vertical videos for TikTok and Instagram Reels with on-camera content. Planned and executed online marketing campaigns contributing to the brand's digital strategy. Styled and edited creative photography for product promotions and social media.
Photoshoot Coordinator at Spring & Summer Pvt. Ltd.
December 31, 2022 - August 17, 2025
Managed garment preparation for shoots including tagging, counting and organizing items. Coordinated with models and head office for smooth shoot execution. Styled outfits for indoor and outdoor shoots targeting international e-commerce. Created spreadsheets for product catalogs and collaborated with purchasing, e-commerce, and marketing teams. Researched TikTok trends and contributed creative ideas. Photographed inventory, edited images, and supported the brand's loyalty program events.
Junior Executive Marketing & Communications - Productions at Spa Ceylon Ayurveda Pvt. Ltd.
June 30, 2023 - August 17, 2025
Conducted research to shape creative direction for photoshoots across product ranges. Developed mood boards and briefs, coordinated with creatives and industry professionals. Managed communication with models and production logistics. Organized photo/video databases and led production from planning through post-production. Tracked payments and produced briefs for UGC and influencer campaigns. Created vertical video content tailored to digital platforms.

Education

BSc. (Hons) Psychology at Cardiff Metropolitan University
January 11, 2030 - August 17, 2025
Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 11, 2030 - August 17, 2025
Certificate Course in Creative Graphic Design at University of Kelaniya
January 11, 2030 - August 17, 2025
Certificate Course in Inbound Marketing at Hubspot Academy
January 11, 2030 - August 17, 2025
Beauty Culture Certificate Course at Royal Institute International School, Maharagama
January 11, 2030 - August 17, 2025
Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 11, 2030 - August 17, 2025
BSc. (Hons) Psychology at Cardiff Metropolitan University
January 11, 2030 - August 17, 2025
Certificate Course in Creative Graphic Design at University of Kelaniya
January 11, 2030 - August 17, 2025
Certificate Course in Inbound Marketing at Hubspot Academy
January 11, 2030 - August 17, 2025
Beauty Culture Certificate Course at Royal Institute International School, Maharagama
January 11, 2030 - August 17, 2025
Completed G.C.E. O/Levels at Royal Institute International School, Maharagama
January 1, 2018 - January 1, 2018
Completed G.C.E. A/Levels at Royal Institute International School, Maharagama
January 1, 2021 - January 1, 2021

Qualifications

Professional Diploma in Digital Marketing
January 11, 2030 - August 17, 2025
Certificate Course in Creative Graphic Design
January 11, 2030 - August 17, 2025
Certificate Course in Inbound Marketing
January 11, 2030 - August 17, 2025
Beauty Culture Certificate Course
January 11, 2030 - August 17, 2025
Professional Diploma in Digital Marketing
January 11, 2030 - August 17, 2025
Certificate Course in Creative Graphic Design
January 11, 2030 - August 17, 2025
Certificate Course in Inbound Marketing
January 11, 2030 - August 17, 2025
Beauty Culture Certificate Course
January 11, 2030 - August 17, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Consumer Goods, Professional Services