With international experience across diverse markets, I specialize in bridging business operations and marketing through a data-informed approach. I integrate strategic planning with hands-on execution across functions such as logistics, inventory coordination, and market research — enabling end-to-end project delivery. My work blends commercial insight with analytical thinking to drive outcomes in fast-paced, cross-functional environments. I am passionate about creating optimized user experiences and supporting business growth through data and strategy.

Afrah Sameer

With international experience across diverse markets, I specialize in bridging business operations and marketing through a data-informed approach. I integrate strategic planning with hands-on execution across functions such as logistics, inventory coordination, and market research — enabling end-to-end project delivery. My work blends commercial insight with analytical thinking to drive outcomes in fast-paced, cross-functional environments. I am passionate about creating optimized user experiences and supporting business growth through data and strategy.

Available to hire

With international experience across diverse markets, I specialize in bridging business operations and marketing through a data-informed approach. I integrate strategic planning with hands-on execution across functions such as logistics, inventory coordination, and market research — enabling end-to-end project delivery.

My work blends commercial insight with analytical thinking to drive outcomes in fast-paced, cross-functional environments. I am passionate about creating optimized user experiences and supporting business growth through data and strategy.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Cross-Business Unit Marketing Intern at BOSCH (Malaysia)
January 31, 2025 - August 17, 2025
Supported large-scale, multi-unit marketing and rollout operations across the Asia–Africa region for the Power Tools division of a leading multinational. Coordinated Q1–Q2 2025 launch prep across GT, MT, AC & OG units, aligning with leadership and regional hubs. Developed centralised inventory database to improve access for regional managers, trainers, and internal teams. Designed campaign visuals and assets using Adobe Suite, adhering to Bosch’s brand toolkit and regional standards. Contributed to e-dealer platform rollouts and asset distribution, incorporating translation and localization efforts for diverse markets.
Lead Content Designer at Core Bridge Solutions (Contractual)
April 30, 2024 - August 17, 2025
Drove strategic content design initiatives by collaborating with clients, front-end and back-end engineers, and UX designers to create optimized user experiences and ensure seamless project delivery. Led content design strategy across client projects, working with cross-functional teams to deliver cohesive user experiences. Developed wireframes, site maps, and interactive prototypes, ensuring alignment with brand guidelines and client goals. Coordinated content and design teams, managing project timelines and ensuring deliverables met quality standards and client expectations. Utilized Adobe Suite, Figma, and other design tools to create content and visual assets, optimizing for user engagement and UX alignment.
Market Research Specialist at Globaloca Asia Inc.
March 1, 2025 - Present
Managed project lifecycle execution across ASEAN market, boosting qualified lead acquisition by 30% through data-informed outreach and client engagement strategies. Generated high-fit leads using Apollo.io, LinkedIn Sales Navigator & CRM, supporting a 20% increase in client conversion. Planned and executed client visit itineraries, aligning business interests with on-ground execution. Attended sales meetings and provided strategic support throughout the client acquisition cycle. Delivered post-visit reports with trend analysis and A/B-tested outreach insights to refine engagement.

Education

BA International and Sustainable Business (Honours) at UCSI University, Malaysia
January 11, 2030 - August 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Professional Services, Wholesale & Distribution, Retail