Available to hire
I am Sona Manukyan, an accomplished Designer, Art Director, and Lecturer of Design with over 12 years of proven expertise in the iGaming, Forex trading, marketing, and advertising industries. I am known for delivering high-impact creative solutions that drive engagement and brand growth.
I am proficient at leveraging AI-driven visual generation tools to create cutting-edge designs and immersive user experiences. I work across Print, Broadcast, Logo Design, UX/UI, Advertising, Branding & Identity, and Character Design, and I pride myself on shaping visually compelling narratives for global audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Armenian
Fluent
Russian
Advanced
English
Fluent
Work Experience
Co-Founder & Director at The Point
January 1, 2024 - PresentFounded and manage a full-service creative and marketing agency specializing in branding, design, and marketing strategies for diverse industries. Focus on delivering tailored solutions that drive measurable results, overseeing business operations, client relations, and creative output to ensure the highest standards of quality and innovation.
Art Director at Tom Horn Gaming
January 1, 2023 - PresentLead the creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle from concept to final delivery, ensuring brand consistency across all platforms and products. Manage a multidisciplinary team producing high-quality game assets, marketing materials, and event visuals aligned with business objectives.
Art Director at Gold Games
January 1, 2019 - August 17, 2025Established and refined a unified artistic vision, art direction style, and quality standards for a social-casino genre game developer. Provided consistent visual direction and feedback across art development, developed style guides and visual identity materials, collaborated with artists and engineers, supported art production schedules, and mentored the art team to deliver successful projects on time.
Creative Director, UI/UX, Illustrator at Equiti
January 1, 2018 - August 17, 2025Set the creative vision and developed comprehensive visual identity systems governing cohesive brand look and feel across print, broadcast, social media, web/mobile, and product assets. Provided creative guidance and final approval of assets, developed campaigns to increase customer engagement, coordinated with product, marketing, and sales teams, and motivated design teams to achieve objectives.
Senior Graphic Designer, Illustrator, Artist at BetConstruct
January 1, 2017 - August 17, 2025Led graphic design team in conceptualizing and designing marketing campaigns supporting corporate and customer brands within the gaming industry. Created design assets including ebooks, whitepapers, infographics, product sheets, and event signage. Collaborated closely with web designers to bring campaigns to life through digital media such as emails and landing pages.
Lead Designer, UI/UX, Product Designer at Avest Art
January 1, 2016 - August 17, 2025Created mood paintings, color studies, and lighting keys to inspire the team. Collaborated with artists, designers, and engineers on complex creative assignments to develop an inspirational art vision for the company’s product offerings.
Game UI/UX, Drawing Artist & Character Designer at Frismos
January 1, 2015 - August 17, 2025Specialized in creating fun and challenging mobile games by designing game UI/UX elements and character artwork.
Game UI/UX, Drawing Artist & Character Designer at Tumo Creativity Center
December 31, 2013 - August 17, 2025Provided game UI/UX design and character artwork for this innovative educational technology center.
Designer, Print Designer at AG Graphics
January 1, 2013 - August 17, 2025Performed design and print design duties within this design company.
Co-Founder & Director at The Point
January 1, 2024 - PresentFounded and manage a full-service creative and marketing agency specializing in branding, design, and marketing strategies for diverse industries. Oversee business operations, client relations, and creative output to ensure quality and innovation.
Art Director at Tom Horn Gaming
January 1, 2023 - PresentLead creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle ensuring brand consistency across platforms and products. Manage a multidisciplinary team producing high-quality game assets, marketing materials, and event visuals aligned with business objectives.
Art Director at Gold Games
January 1, 2019 - August 17, 2025Established and refined a unified artistic vision, art direction style, and quality standards. Provided clear and consistent visual direction across all aspects of art development. Developed style guides and collaborated with artists, designers, and engineers to create gameplay experiences, while managing art schedules and mentoring the art team.
Co-Founder & Art Director at Deep Agency
December 31, 2022 - August 17, 2025Worked at a full-suite branding and marketing agency that specialized in building marketing and branding strategies for large online iGaming and betting companies, taking brands from concept to market-ready products reaching millions globally.
Creative Director, UI/UX, Illustrator at Equiti
January 1, 2018 - August 17, 2025Set creative vision and developed a comprehensive visual identification system governing the brand’s cohesive look. Provided creative guidance and final approval on assets. Developed campaigns to enhance customer interaction and collaborated with various departments to increase client satisfaction while motivating the design team.
Senior Graphic Designer, Illustrator, Artist at BetConstruct
January 1, 2017 - August 17, 2025Conceptualized and designed marketing campaigns supporting corporate and customer brands. Worked on creative briefs to produce high-quality, engaging designs and assets. Collaborated with web designers and created campaign assets including ebooks, whitepapers, infographics, product sheets, and event signage.
Lead Designer, UI/UX, Product Designer at Avest Art
January 1, 2016 - August 17, 2025Created mood paintings, color studies, and lighting keys to inspire artists and designers. Collaborated on creatively complex assignments to develop an inspirational art vision for the company.
Game UI/UX, Drawing Artist & Character Designer at Frismos
January 1, 2015 - August 17, 2025Specialized in creating fun and challenging mobile games, responsible for game UI/UX, drawing, and character design.
Game UI/UX, Drawing Artist & Character Designer at Tumo Creativity Center
December 31, 2013 - August 17, 2025Worked on game UI/UX, drawing, and character design for an educational center blending technology and design.
Designer, Print Designer at AG Graphics
January 1, 2013 - August 17, 2025Worked as a designer focusing on print design tasks.
Co-Founder & Director at The Point
January 1, 2024 - PresentFounded and manage a full-service creative and marketing agency specializing in branding, design, and marketing strategies for diverse industries. Oversee business operations, client relations, and creative output to ensure the highest standards of quality and innovation.
Art Director at Tom Horn Gaming
January 1, 2023 - PresentLead the creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle from concept to final delivery, ensuring brand consistency across all platforms and products. Manage a multidisciplinary team producing high-quality game assets, marketing materials, and event visuals aligned with business objectives.
Art Director at Gold Games
January 1, 2019 - August 17, 2025Established and refined a unified artistic vision, art direction style, and quality standard. Provided consistent visual direction and feedback across art development. Developed style guides, collaborated with artists, designers, and engineers to create gameplay experiences. Partnered with production to manage schedules and initiatives, mentoring and inspiring the art team.
Creative Director, UI/UX, Illustrator at Equiti
January 1, 2018 - August 17, 2025Set creative vision and developed comprehensive visual identity systems across print, broadcast, social media, web/mobile, and product design. Provided creative guidance and final approval of assets, measured ROI and KPIs, prepared budgets, and collaborated with product, marketing, and sales directors. Motivated the design team and monitored competition to improve brand positioning.
Senior Graphic Designer, Illustrator, Artist at BetConstruct
January 1, 2017 - August 17, 2025Led graphic design team to conceptualize and design marketing campaigns supporting corporate and customer brands. Translated creative briefs into high-quality designs and assets for various media including emails, landing pages, interactive content, ebooks, whitepapers, infographics, product sheets, and event signage.
Lead Designer, UI/UX, Product Designer at Avest Art
January 1, 2016 - August 17, 2025Created mood paintings, color studies, and lighting keys. Collaborated on creatively complex assignments developing inspirational art vision for the company.
Game UI/UX, Drawing Artist & Character Designer at Frismos
January 1, 2015 - August 17, 2025Designed game UI/UX, characters, and drawings for mobile games focused on fun and challenge.
Game UI/UX, Drawing Artist & Character Designer at Tumo Creativity Center
December 31, 2013 - August 17, 2025Contributed as a UI/UX designer and character artist in an educational environment blending technology and design.
Designer, Print Designer at AG Graphics
January 1, 2013 - August 17, 2025Produced print design materials and general design work.
Co-Founder & Director at thepoint.am
January 1, 2023 - PresentFounded and manage a full-service creative and marketing agency; specialize in branding, design, and marketing strategies for diverse industries; oversee business operations, client relations, and creative output to ensure the highest standards of quality and innovation.
Contractor Art Director at Tom Horn Gaming
January 1, 2024 - PresentLead the creative direction and visual strategy for a leading international iGaming provider; oversee the full design lifecycle from concept to final delivery, ensuring brand consistency across platforms; manage a multidisciplinary team to produce game assets, marketing materials, and event visuals.
Art Director at Gold Games
January 1, 2018 - December 31, 2019Established and refined a unified artistic vision, set art direction style and quality standards; provided visual direction, guidance, and feedback; collaborated with artists, designers, and engineers to create engaging gameplay experiences; developed style guides for brand consistency.
Art Director at Deep Agency
January 1, 2019 - December 31, 2022Led branding and marketing concepts for iGaming and betting brands; crafted visual identity systems and marketing campaigns; collaborated with production to plan and revise art schedules and initiatives; mentored the art team to deliver quality outcomes on time.
Creative Director, UI/UX, Illustrator at Equiti
January 1, 2017 - December 31, 2018Set the creative vision and built a cohesive visual identity across print, broadcast, social, web/mobile, product icons, and UX/UI; provided creative guidance and final approvals; measured ROI and KPIs for creative campaigns; liaised with Product/Marketing/Sales to improve client satisfaction; motivated the design team; monitored competition.
Senior Graphic Designer, Illustrator, Artist at BetConstruct
January 1, 2016 - December 31, 2017Led marketing campaigns concept development; translated briefs into high-quality design assets; collaborated with web designers to implement designs in emails, landing pages, and event signage; designed tradeshow booths and other campaign graphics.
Lead Designer, UI/UX, Product Designer at Avest Art
January 1, 2015 - December 31, 2016Created mood paintings, color studies, and lighting keys to inform and inspire other artists and designers; partnered with designers and engineers to develop creatively complex assignments and an inspirational art vision.
Game UI/UX, Drawing Artist & Character Designer at Frismos
January 1, 2013 - December 31, 2015Designed UI/UX for mobile games; created drawings and characters; contributed to asset lists, game UI/UX design, and visual storytelling.
Designer, Print Designer at AG Graphics
January 1, 2011 - December 31, 2013Designer responsible for print collateral and branding materials; contributed to overall visual identity.
Co-Founder & Art Director at Tom Horn Gaming
January 1, 2024 - PresentLead creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle from concept to final delivery, ensuring brand consistency across platforms. Manage a multidisciplinary team to produce high-quality game assets, marketing materials, and event visuals aligned with business objectives.
Co-Founder & Director at The Point
January 1, 2023 - PresentFounded and manage a full-service creative and marketing agency, thepoint.am. Specialize in branding, design, and marketing strategies for diverse industries, delivering tailored solutions that drive measurable results. Oversee business operations, client relations, and creative output to ensure high standards of quality and innovation.
Lead Designer, UI/UX, Product Designer at Avest Art (Swiss company)
January 1, 2015 - January 1, 2016Created mood paintings, color studies, and lighting keys to inform and inspire teams. Partnered with artists, designers, and engineers to collaboratively develop an inspirational art vision and support complex assignments across UI/UX and product design.
Creative Director at Deep Agency
January 1, 2019 - January 1, 2022Led branding and marketing strategies for iGaming brands; oversaw design output.
Art Director at Gold Games (New York/Yerevan)
January 1, 2018 - December 31, 2019Established and refined a unified artistic vision, art direction style and quality standards for social/mobile social-casino games; Provided clear visual direction across all art development; Developed style guides and reference materials to ensure a consistent visual identity; Collaborated with artists, designers and engineers to create engaging gameplay; Partnered with production to plan and revise art schedules and manage art initiatives; Mentored the art team to deliver high-quality game assets on time.
Art Director (Contractor) at Tom Horn Gaming
January 1, 2024 - PresentLead the creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle from concept to final delivery, ensuring brand consistency across platforms and products. Manage a multidisciplinary team to produce high-quality game assets, marketing materials, and event visuals.
Co-Founder & Art Director (Contractor) at Tom Horn Gaming
January 1, 2024 - PresentLead the creative direction and visual strategy for a leading international iGaming provider. Oversee the full design lifecycle, from concept to final delivery, ensuring brand consistency across all platforms and products. Manage a multidisciplinary team to produce high-quality game assets, marketing materials, and event visuals that align with business objectives.
Education
Bachelor's degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor’s Degree at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor's degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor's degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - December 31, 2013Dream in Art workshop at American Embassy
September 1, 2016 - December 31, 2016Dream in Art workshop at Russian-Armenian University
June 1, 2016 - August 31, 2016Bachelor's degree at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Professional development at Dream in Art – workshop in American Embassy
January 1, 2016 - February 5, 2026Professional development at Dream in Art – workshop in Russian-Armenian (Slavic) University
January 1, 2016 - February 5, 2026Bachelor’s degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor's degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor's degree at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Bachelor's degree in Computer Graphic Design at Yerevan State Academy of Fine Arts
January 1, 2009 - January 1, 2013Qualifications
Dream in Art Workshop
June 1, 2016 - August 31, 2016Dream in Art Workshop
June 1, 2016 - June 30, 2016Dream in Art Workshop
September 1, 2016 - September 30, 2016Dream in Art workshop at American Embassy
September 1, 2016 - September 30, 2016Dream in Art workshop at Russian-Armenian (Slavic) University
June 1, 2016 - August 31, 2016Dream in Art workshop – American Embassy
January 1, 2016 - February 5, 2026Dream in Art workshop – Russian-Armenian University (Slavic)
January 1, 2016 - February 5, 2026Dream in Art workshop (American Embassy)
January 1, 2016 - December 31, 2016Dream in Art workshop (Russian-Armenian University)
January 1, 2016 - December 31, 2016Dream in Art | workshop in American Embassy
January 11, 2030 - March 23, 2026Dream in Art | workshop in Russian-Armenian (Slavic) University
January 11, 2030 - March 23, 2026Industry Experience
Gaming, Financial Services, Education, Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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